December 2017 - Mondovo Blog

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

SEO Services India

In the early years of the internet, blogs started out as online journals – focusing more on sharing the writers’ experience and opinions with the world on a wide range of topics as opposed to the major platforms for promotions and business they are today. Nowadays, you’d be hard-pressed to find any major website without a blog that’s updated regularly with topics that vary from new product and service info to general authority building content.

The other major development in the blog ecosystem was the explosion of websites that allowed anyone to create a blog. This major development inconvenience resulted in an explosion in blogs created. As of 2015, there were over 180 million blogs online with over 2 million articles being uploaded EVERY DAY!

With this much content going live every day, it’s become harder and harder for blogs and their writers to stand out in order to generate followers and traffic. Creating content that was unusual, interesting to read, educative and informative is no longer the standard to strive towards. That being said, when we were doing research for clients who were interested in setting up a blog, we uncovered some tips that you can follow in order to make your blog stand out and take it to the next level.

The Mystery of Google. Solved.

We’ve been working on understanding how Google works for years across hundreds of clients from different industries and niches. We now think we’ve developed a strategy to best maximize your SEO and crack the Google code.

We call it the DBL AUTHORITY TRIANGLE.

We’re conducting an in-depth training session on this in which we’ll expand on this topic plus:

What Google wants to see in 2018 and beyond
The strategy behind ours and our clients’ Traffic and Ranking
The ‘Gold Mine’ Strategy
The ‘Fill in the Gaps’ Strategy
A 4 months strategy for how to easily apply this to your website

Here’s the deal:

We want to see you on this LIVE – click on the below time slot that works for you:

Webinar Timings:

Wednesday, December 27, 2017

11:00 AM GMT | 3:00 PM UAE | 4:30 PM IST

But you have to hurry, we only have a limited number of spaces available. This webinar is going to be JAM PACKED with awesome, groundbreaking strategies, so this is not something you want to miss!

8 Deadly Sins of Link Building

The ultimate aim of any website owner is to drive more and more traffic to his website and bring it to the top of search engines. There are many methods available by which one can achieve this but one of the most famous methods is link building.

Link Building

In fact, a study shows that 72% of CEOs believe link building is a key ranking factor. It is the process of linking your web page with third party web pages that have relevant content. This is an effective way in which a user can surf the internet. These links are used by the search engines to access one website to another.

Thus, link building will not only increase your website traffic but also enhance your search engine optimization (SEO) efforts and domain authority.

However, link building is probably one of the hardest parts of an SEO specialist’s job.

Link building can be metaphorically related to walking through a balancing rope. A perfect balance will take you to the other side. An inch here or there, you are bound to fall. If done in the right way, link building can tremendously boost your website traffic and improve search rankings.

However, there are certain NO’s of link building that if not adhered to, can ruin your entire SEO efforts and even negatively affect your page rankings. Below are the 8 deadly sins of link building.

Plugins are there to make our lives easier, and I, for one, make the most of them. There are thousands available to add extra functionality to your WordPress site, covering everything from extra security measures and site backups to image galleries and social media. The best thing about these app-style add-ons is how easy they are to install and you don’t need much experience to use them.

With all this in mind, it’s easy to get carried away browsing the plugin libraries. Instead of creating a bloated user experience on a slow-moving site, consider a “less is more” approach. I tend to keep a tight ship on how many plugins I use. My WordPress-based site isn’t jam-packed with them; if they don’t serve a real purpose or aren’t necessary as a stand-alone download, they’re out.

Chances are, many of your site features and elements are or will be powered by plugins. They are an asset to any successful WordPress website. Keep in mind that adding plugins isn’t like collecting Pokemon. Just because there is a plugin for pretty much every function or feature you can think of doesn’t mean you should indulge in adding them all. Using too many can eat up disk space on your site’s server, make plugin management cumbersome or slow down the performance of your site. Worst case scenario – they can open your site up to being hacked.

Limiting the type and number of plugins you use is a great first step to improving your website. In this article, I’m going to give you a list of only mandatory WordPress plugins you need to use on your WordPress site. This includes plugins that improve security, SEO, user experience and backing up your content, as well as saving time and improving conversions.

If you don’t have these 12 WordPress plugins already, you should install them now to keep your site ticking along nicely.

If you are serious about running any kind of business these days, social media is where you and your company need to be. It is the place where most of your target audience hang around, and the perfect setting for you to interact with them and engage them, and take your relationship with them to the next level.

If you don’t believe in this, take a look at the numbers. Around 70% of all businesses in the US include social media in their marketing strategy because they realize how valuable it can be. Facebook is by far the biggest social media platform out there since it gathers over 1 billion users. Other popular options include Twitter and Instagram, which allow you to reach your target audience even more easily by using hashtags.

According to Timothy Lewis, who is the head of digital marketing at Bestessays, social media enables you to establish credibility and make your company look more personable and human, as opposed to being a generic corporate entity:

“People appreciate personal interaction with their favorite brands, and social media provides you with all the tools to facilitate that interaction.”

The most important tool of the bunch is Facebook Messenger which, according to Lewis, is the key to developing a more personal relationship with your customers. He has also decided to share 5 effective Facebook Messenger tips that will help you transform your marketing strategy. Keep on reading to find out more.

A CNBC study conducted in January revealed that brands increased advertising spending by 65 percent on Facebook, LinkedIn, Twitter and Instagram in 2016 over 2015. This pattern has only continued in 2017, where social media advertising is suspected to hit record levels.

Use Instagram Effectively

Across the wide variety of platforms, Instagram has been the place of the most significant spending growth for advertisers. The reason is that Instagram is growing! And fast! Consumers appreciate its streamlined, simple feel.

It is the perfect hybrid between Twitter and Facebook because you get images and videos while keeping written content small. The following steps will help you optimize your Instagram ad campaign to take advantage of this rapidly expanding platform.

Wrong Niche for Your Blog

The niche you choose for your blog can literally make or break your career as a blogger. With a myriad of niches to choose from, what happens when you choose the wrong niche for your blog? This article will discuss just that.

When some bloggers or website owners hire SEO experts or agencies, one of the most common misconceptions and false expectations they have is that, by doing so, they can miraculously just climb SERP ranks. Most of the time, that mistake proves fatal to the blog or site.

The thing is, your chosen blogging niche really plays a huge part in your success. In my blog at KevinOcasio.com, where I offer help and instructions to aspiring bloggers who want to begin their blogging career, I’ve also highlighted this particular point in one of my articles.

Choosing a blogging niche is difficult enough. But what do you do when you realize that you actually chose the wrong niche for your blog?

To answer that question, we must first get to the bottom of this one.

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

7 Things a Digital Marketing Manager Should Consider Doing Right Now

The SEO Benefits of Content Marketing

24 Killer Tips to Take Your Blog to the Next Level

The Perfect Strategy to Winning over Google

The Mystery of Google. Solved.

8 Deadly Sins of Link Building

The 14 Best WordPress Plugins You Need Right Now

What to Do When You Choose the Wrong Niche for Your Blog