Every savvy digital marketer knows that there’s not “just SEO” or “just user experience” in the online sphere. They coexist in the same space. Even though both practices share the same goal, which is to increase the number of conversions and success for the business, they have different approaches on how to reach it. This is where UX and SEO can clash. So how do we find a compromise between them? Let’s take a look.
As a proud owner of an SMB (Small & Mid-sized Business), you’re bound to have a never-ending task list. You have several duties to take care of 24/7 – between stepping into your store in the morning to turning the lights off before you leave. But dedicating time to market your business online in your busy schedule is vital to your business’ growth.
No matter how many advertisements and flyers you put up, it simply isn’t enough in this all-digital world. Giving your business a solid online presence to make sure consumers can find you online is a must. And adopting a local SEO strategy is a fantastic, easy way to give your business the online presence it deserves.
Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.
So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.
That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.
Pay-Per-Click is one of the best online marketing investments you can make for your business. Not only is it a cost-effective way of getting quick entry into the digital space, but it also provides you with handy data about your products/services.
Bing and Google Adwords PPC ads are affordable marketing platforms that deliver fast results. More importantly, they can help you reach people most likely to be interested in your brand – based on demographic data and interest targeting.
According to Google, search ads can increase brand awareness by 80%. So PPC is inarguably one of the best ways to increase your presence whilst driving high-quality traffic to your site. There is also some data to suggest that a PPC visitor is 50% more likely to make a purchase than an organic visitor. So when it comes to SEO vs. PPC, the latter can give you a much better conversion.
There’s no question about whether PPC should be a part of your online strategy. It’s a powerful avenue that will contribute to your business goals and it even works seamlessly with other marketing campaigns. The real question is: who are you entrusting with your PPC management? Despite all the benefits to Pay-Per-Click marketing, there’s also room for error and bad ads can have a negative impact on your site.
PPC needs to be approached with best practices in mind. With the right knowledge and with enough time to fully manage the process. With that in mind, is it better to hire an in-house team or sign up for an agency? Here we look at the pros and cons of both.
