January 2018 - Page 2 of 2

The Importance of Video Marketing Analytics for Successful SEO

Videos will account for 80% of consumer internet within the next 4 years. With videos becoming such a huge part of digital marketing, businesses are scrambling to churn out amazing out-of-the-box video content to engage their target market and boost their SEO efforts. But is it really working?

Only 35% of businesses are using intermediate or advanced video marketing analytics to measure the performance of their videos. That means an astounding 65% of businesses are investing in videos without really understanding if it’s providing them the results they want.

To get the most out of your video marketing campaigns, it’s essential to get to grips with video marketing analytics. Let’s take a look at how we can exploit video marketing analytics to get the data we want.

A growing number of small business owners and entrepreneurs are beginning to fully appreciate the importance of dedicating time and resources to Local SEO optimization. After all, who doesn’t want to get found by new customers for keywords they specialize in?

AdWords and other forms of paid advertising can help, but they can also be extremely costly, and if you don’t continuously pay, the results disappear instantly. This is not the case with SEO, and this is just one of the many reasons local businesses are relying on SEO optimization tips and strategies to succeed.

If you’re new and still not sure what local SEO is and why it’s important, read this article by Moz.com. Before you launch your business website, here are some useful local SEO optimization tips and strategies.

You’ve heard the age old saying ‘if it was easy, everyone would be doing it,’ right? Well, this is entirely the case when it comes to viral marketing. After all, in an age of digital technology and rapid multimedia consumption, what brand doesn’t want to go viral? Some brands come up with seasonal content to make the post go viral; while others tend to work hand in hand with a digital marketing agency to come up an overall campaign complete with social media plans.

Thanks to the number of social media platforms, standing out above all the noise is becoming increasingly difficult. So how do brands create posts that go viral?

Unfortunately, there’s no secret code with this one. If there was, practically every post would be hitting the big time. So, this is where you have to get clever and create compelling content that people can’t help but share and share.

To help you on your way, we’ve compiled a list of 12 hints and tips to guide you on how to make a post go viral.

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future.