April 2018 - Mondovo Blog

How AI Powered Social Media Marketing Drives Success to Your Marketing Campaign?

For the past few years, the world has been actively discussing and gaining an increasing interest in artificial intelligence. The technology has made the world evolve into an era where many of the activities and tasks we used to conduct manually on a daily basis, are now performed by computer programs without any input from any user.

Artificial intelligence is being integrated into many departments of human life, and also in the business world. The technology is being used in many different ways to provide companies and website owners with a method for improving their general operations by offering an opportunity to automate certain tasks; thus leading to a reduced need for physical labor, a faster turnaround time for business operations, and a significant reduction in the costs involved in keeping a business running and successful.

Social media marketing is a particular department where artificial intelligence is becoming more useful in the modern day, with quite a few tools on the market already that utilize artificial intelligence to drive marketing efforts on social media networks.

In this article, we’ll consider how social media marketing can be improved and become more effective through the implementation of artificial intelligence, and we’ll take a look at things you can do to ensure you take full advantage of artificial intelligence to achieve better results.

Scale Email Outreach

One of the most powerful and often underused tools that we have at our disposal is mail merge. Let’s face it, people rarely respond to emails which appear to be part of a mass mailing list, and we all love emails which are personally crafted for us.

Although it might seem to be a tedious process, you’ll be surprised at the results that follow once you put in the effort in the beginning.

In this guide, I’ll break down mail merge and show you how to scale your email outreach campaign.

If having a website is obligatory for any enterprise large or small, then it is equally necessary to have the right supporting and expert SEO service. Without a solid SEO foundation, a website just does not achieve the traction it requires to move up the competitive ladder.

Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there.

One might argue that there is no need to bring in a third party SEO expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth.

SEO today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability.

Let’s consider one by one all that that goes into a simple term SEO.

SEO Client

You’ve started a brand new digital marketing agency and you’re hungry to land your first SEO client. Congratulations, truly.

At this point, you’ve likely been doing killer SEO on your own for awhile, either in an agency setting, as a freelancer, or through an in-house position. You have a great skill set that is valuable for many businesses and you’re confident that you can deliver some results for them.

However…

Owning and operating a new agency isn’t as simple as having technical skills. If you focus solely on your technical prowess or what the service offerings of your agency are, you’re dooming yourself to failure.

Let me tell you a quick story.

A little less than a year ago I started my own lead generation agency. As many of you can relate, I had spent the last 3 years working on inbound campaigns and optimizing the sites of many clients in various different industries. I foolishly believed that my skill set would be all I needed to grow my revenue to 1+ million in the first year.

In case you missed it, I directed Social Media Marketing: The Movie. It was released on March 27 of this year and you can view it below:

Why did I make the movie? To explore the business side of social media marketing.

I spoke with some of the top thought leaders in the industry: Jay Baer, Michael Stelzner, Brenda Ster, Joel Comm, Mari Smith, Sue Zimmerman, Leslie Samuel, Sunny Lenarduzzi, Viveka von Rosen and Amy Landino.

And boy, I did learn a lot.

In this article, I’ll go over a few of the things I learned from making the movie.

Forms are generally boring.

They’re like Monday mornings—dragging and tedious. The poorly created ones are irritating to users too.

Filling up forms is something one doesn’t want to do, but it’s something that needs to be done.

These days, forms are a means of paying for your online purchase, of subscribing to useful apps, or of processing your online applications like your Japan Visa.

Forms are the starting points of things pleasant and important, but how come they’re so drab to tackle?

Good news: They don’t have to be.

Thanks to today’s technology and the sheer creativity of developers, forms can be made clever, beautiful, and fun even.

Here are examples that you can draw inspiration from. Read More

6 Result-Driven Ways to Increase Your Local SEO Visibility in 2018

Increase Your Local SEO Visibility

Being a digital marketer, you are always looking for innovative and result-driven ways to increase your business visibility online. Local SEO is one of the most effective online search strategies for local businesses to receive a stable and growing stream of highly-targeted traffic, without having to invest a fortune in traditional advertising methods.

It is important to know that more than 92% users prefer to deal with companies that appear on the first page of local search results. Therefore, you can’t ignore the importance of local SEO. Another study suggests that 18% of consumers who conduct a local search on their smartphones, visit a store/restaurant on the same day. And if your business is not ranking higher in your area, your business location could be losing out to competitors.

Having SEO in your skill set is something that’s beneficial now and even in the long run. SEO is an investment which pays you frequent dividends and bonuses. It’s an ever-changing industry where Google likes to keep you on your toes.

It’s all about experimenting and finding out what works for you and what doesn’t. You don’t need to join a college to learn SEO as there are numerous sites online which can teach you the basics as well as the advanced stuff.

Although the right information is available online, there’s a lot of misinformation and myths spread by many bloggers and “expert SEOs” which they themselves aren’t sure about.

We already have Google playing with our blogs by sending all kinds of animals from its zoo. We certainly can’t afford to follow any bad information or myths and end up messing with our rankings.

Keeping that in mind, I have designed this infographic to make an attempt to debunk eight SEO myths (the most common ones and the ones that can cause significant damage to your sites)

You’ll get to know why I have branded them as myths along with evidence supporting my claims.

Please feel free to share this infographic with fellow bloggers and your friends. You are most welcome to leave a comment below if you have some other SEO myths to share or have a counterargument.

I’d love to hear what you have to say.

Common SEO Myths

How to Write a High Quality Blog Post That Performs Well in Search Engines

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

Add New

You will hardly find a business not doing Search Engine Optimization, or simply calling – SEO. In the last few years, search engines have changed their algorithms and users have changed their patterns of browsing content.

From ‘SEO driven content’, we have moved to an era of ‘content driven SEO’. If you are still busy creating content that serves your SEO requirements, hold on. Take a breather and read this guide to know what ‘Content-driven SEO’ or SEO 2.0 as I call it, is all about. Read More

Growth Hacking Outreach – How to Growth Hack and Scale Email Outreach Using Mail Merge

3 Important Steps New Agency Owners Can Take to Land Their First SEO Client

How to Increase User Experience Via Clever Use of Online Forms

6 Result-Driven Ways to Increase Your Local SEO Visibility in 2018

[Infographic] 8 Common SEO Myths Debunked

Still Trying Old SEO Techniques? Here’s Your Guide to SEO 2.0