May 2018 - Page 2 of 2 - Mondovo Blog

Why Educational Content Marketing is So Powerful

Content marketing is the art of using valuable information to promote your brand, and this information has to have relevance and be useful to a good percentage of your site users. There is one way you can provide useful details to your visitors so that they keep coming back for more and that is by providing educational content on your website.

Educational content marketing is where you not only focus on selling or promoting your brand but rather on educating your site visitors’ about important subjects within your niche.

With educational content, your purpose is concentrated more on educating your visitors rather than just promoting your brand on every post. The visitor wields the power to buy, and instead of forcing a sale on them, why not draw their attention to important issues about your niche and drive engaging discussions with them?

So, instead of selling, why not teach?

That is what educational content seeks to do; teaching your visitors so they can become better buyers. In teaching your online visitors about topics related to your niche, you tend to reach a wider audience, because many online visitors come to your site looking for vital information that will enable them to make informative decisions.

So, in providing educational content, you are helping your visitors to solve some of their problems, provided you publish top-quality educational content to achieve that goal.

Gone are the days when TV and radio were the only electronic media for advertising. Nowadays, when you want your business to be seen and heard, online placements are the way to go. And what better platform to put your ads on than Facebook.

With billions of users and visitors every day, you’re sure to gain exposure through the social media site. Aside from the platform itself, Facebook also has affiliate sites like Instagram that you can take advantage of.

One of the best things about Facebook ads is its different options for ad placement available. This tells you how the ads will appear and where. Choose one where you think will best work for your business.

Two placement choices will be presented to you when you set up your ads: Automatic and Edit. The former will let Facebook place your ads based on your campaign objective and has a low average cost overall while the latter will let you choose manually.

Aside from the placement, you would also have to know the kind of ad that is supported by each type of placement. This infographic can help guide you in choosing the right kind of ad and placement depending on what you aim to achieve with your campaign.

How Influencer Marketing is Better Than PPC Campaigns

Influencer Marketing

Influencer marketing is the most effective and popular type of marketing preferred by online marketers across the globe. In 2017, 86% of marketers used this form of marketing and out of them, 92% of marketers reported that this form of marketing has been highly effective for them.

Because of this, 63% of companies have reported an increase in their budgets for influencer marketing. This implies that brands understand the significance of influencer marketing. It is arguably the best way to gain and retain customers.

On the other hand, when we talk about pay per cost (PPC) advertising, the traffic converts 50% more than organic traffic. Also, it is easy to measure, monitor, tweak and track PPC campaigns. When businesses want to see campaign results as soon as possible, then it is best to go with PPC advertising. It is the fastest method to run a campaign and get results almost immediately.

There are a number of ways to generate traffic, but PPC and influencer marketing have grown as the most popular ones. Each of these forms of marketing have their own pros and cons. But in general, influencer marketing is possibly the best way to go for. This post will show you why and how influencer marketing is better than PPC campaigns.

Have you ever searched for a specific type of business on your smartphone when you’re out with your family or friends? With growing mobile usage, the chances are that you’ve!

In fact, to be more accurate, you have conducted a hyperlocal search.

Hyperlocal SEO is crucial for any business be it online or offline. You simply can’t ignore it while setting up your business at a specific location or choosing your local target audience.

With Google’s Pigeon update, the focus has moved to hyperlocal search by reducing the search radius for local queries. Hyperlocal SEO helps local businesses rank higher in search results and improve the number of loyal local customers.

Therefore, with the recent updates in Google Algorithm and fast-changing trends in SEO, we cannot ignore the importance of hyperlocal SEO.

Let us understand in detail what exactly hyperlocal SEO means and how you can gain local customers by teaming it up with micro-moments.