August 2018 - Mondovo Blog

How Analytics With NLP Can Help Unlock SEO Wins

Analytics With NLP

What can you do to unlock hidden search engine optimization wins?

Let’s assume that you’re already doing everything else right: You’ve made your site fast and secure, developed a strong architecture, done the expected keyword research, engaged in strategic link building, and stayed on top of the latest algorithm updates. You are also diligent about smaller optimizations and emerging trends: You’ve embraced local SEO best-practices, started thinking about the impact of voice search, and ensured your website content and experience is mobile-first.

Marketing Strategies

In e-commerce, building your digital storefront is no longer the main challenge.

With today’s lineup of e-commerce platforms, plugins, and themes, anyone can set up an online shop without writing a single line of code.

However, just because you can create a fully functional online shopping experience, doesn’t mean you should expect to close your first sale on the same day.

After getting your online store up and running, the bulk of your time will be dedicated to bringing in potential customers. Quite frankly, this is a daunting challenge to those who are untrained in the landscape of online marketing.

If you never ran a successful online marketing campaign before, you’ve come to the right place. In this post, we will discuss the top 4 marketing strategies that online store owners can run on a budget.

Let’s begin.

Analytics, Customer Analytics, Big Data, Business Intelligence like Microsoft Power BI training – we come across these terms often, don’t we? Well, all of them are synonyms of each other (you might already know this).

Analytics – as the name suggests – are tools that convey the ‘feelings’ of a customer (prospective or existing) to business owner(s) and act as a mentor while they make strategic decisions.

Now, customer behaviour could be literally anything – likes, dislikes, brand awareness, affinity for a specific product, and what not! Let me give you my own example. Recently, I was looking for a flight to my hometown. And I have the habit of checking out the offers first, then the fares. Unfortunately, there were none. So, I closed the site. And guess what! Within 5 minutes I got an offer of flat 20% OFF on airfare, from the same site.

This was a simple one; there are detailed case-studies available too.

The point is that small and big marketers alike take customer loyalty very seriously and go out of their way to cash in on it. Furthermore, retail analytics has picked up the pace and will prove to be a game-changer for the retail sector in the near future.

Email Automation

As per a Statista report, 98.4% of email users in America check their email at least once daily while 34% check it ‘throughout the day.’

The realm of sales and marketing have experienced dynamic changes in the recent years, especially in the B2B segment. Emails are the best sales channel that can be used throughout the stages of a sales process. If effectively used, it can increase the number of prospects in your sales funnel. In this article, we will be talking about using email automation software for boosting your sales. Read More

How to Write Effective Email Subject Lines

Effective Email Subjective Line

Time to pull the rug from under you. Remember in the early 90s when Donald Trump said, “If everybody is doing one thing, it is probably a good idea to do the opposite.” It is hard to deny his logic when he is now a billionaire and a president, and it is hard to deny his idea when people have lost millions due to mortgage bubbles, the net bubble, and even the current bitcoin craze because they followed the crowd. Go online right now and you will find reams of advice on email marketing and email subject lines. The sole purpose of this article is to debunk what you are reading online and to offer some examples of companies who are “Nailing” the email subject line and getting consistent clicks and conversions.

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.

We now live in an era where most readers like yourself are lazy.

Pure simple fact.

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question.

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

Google now only uses the mobile version of your website for their listings. The desktop version of your website is no longer used. It is imperative that you no make sure that the mobile version is responsive.

How does Mobile Indexing work?

Mobile-First Indexing uses Google bots to navigate the pages on your website. The results of this then sets the ranking. The way this differs from before is that the mobile website pages are used for this. It is important that your website is fully optimized for this Google ranking change so that it helps your site climb up the ranking ladder. This is a major requirement for business success.

Why Have They Changed It?

The use of mobile websites has increased substantially over the years. More visitors to your site will do so on a mobile device.

Next Steps

Make sure to focus on the following:

Develop a mobile version of your website or ensure your current version is responsive
Build up the SEO on your mobile website, include titles, meta descriptions, and social metadata
Make sure your site isn’t slow. The faster the load time, the more likely visitors will stay on the site.

You are now ready to go. Meanwhile, do take a look at the graphic below for a better understanding of Google’s Mobile-First Indexing.

Mobile-first Indexing

5 Ways You Can Curate Your Instagram Feed Like a Pro

With an increasing number of users, new features being added to the app and a new ad algorithm, Instagram has proved that it will be around for a long time. For business and personal brand, you definitely want to leverage on this and make a good use of the benefits Instagram has to offer.

Every successful business wants to build a unique brand and have an Instagram feed that captivates their audience attention. Especially a business account where you really need to employ every social media strategy you know to boost your brand. With the increasing competition between newbies and already established companies (that has a great marketing team including veteran website designers, digital marketing guru and all) you need to step up your game to keep up with the pace.

Even without having a competitor, as in you only have a personal account, you still want to look awesome online and have a stunning feed. Curating your Instagram feed like a pro is not limited to business accounts; you can also decide to give a nice aesthetic to your personal brand.

So what are the proven techniques to nice up your Instagram feed and have a reputable brand online? Continue reading as you are about to get first-hand info on effective tips to help your social media career.

Google AdWords is an interesting platform for digital marketers. There is a lot of emphasis placed upon targeting keywords and ‘playing the game’. We’re all looking for ways to rank that little bit higher in the auction and get the CPC (cost-per-click) down, whilst raising the CTR (click-through-rate).

The thing is, whilst it is important to try and win that coveted top spot in the auction, we get so wrapped up in the battle that we forget this important truth: Search engines don’t click, people do.

You may have noticed that I haven’t mentioned conversions yet – This is because the actual ads themselves aren’t what drives conversions. I’ve seen many Google AdWords campaigns with a ridiculously high CTR, but no conversions. That’s because there are 2 parts to the campaign:

The ad stage (this includes targeted keywords, ad copy, extensions and more), which wins the click and leads you onto…
The landing page stage, which is where people end up if your advert has sparked enough curiosity. If your landing page isn’t up to scratch, people won’t convert.

The important part to notice here is that in order to get the conversion, you obviously need to get people to click on your ad and get to that second stage. It all starts with a click.

How Analytics With NLP Can Help Unlock SEO Wins

What can you do to unlock hidden search engine optimization wins?

4 Marketing Strategies that Every Online Store Owner Needs to Know

Understanding Changing Customer Needs Through Analytics

How to Boost Sales Using Email Automation

How to Write Effective Email Subject Lines

The Latest Google Rebranding Initiative Discussed

[Infographic] Is Your Website Built for Mobile-First Indexing?

How does Mobile Indexing work?

Why Have They Changed It?

Next Steps

Forget Search Engine Optimization – Here’s Why You Need to Focus on Emotional Engine Optimization