December 2018 - Mondovo Blog

Should You Be Using Multiple H1 Headers on a Single Page?

HTML 5

With the advent of HTML5 platforms, there’s been a lot of confusion regarding the old H1 Header rule in SEO world: ONLY USE ONE PER PAGE.

Is this “SEO rule” still relevant with HTML5 platforms? Or has this advancement changed the game slightly? Logically speaking, Google has always prescribed a single H1 Header per page for the purpose of highlighting the main purpose of the article. This rule forced SEO specialists to plan and

implement semantic core based on one main message/keyword per page.

But as with many aspects of the online world, answers aren’t always as simple as they seem to be and things change continually. What are the intricacies of this niche you need to know?

Let’s start at the beginning to assist newbies and pros alike.

Every other day we come across a new trend that has been made viral through multiple social media platforms. Sophisticated algorithms are designed for these platforms that dig deep and can get in-depth analysis of changing trends.

Smart bots that execute through machine learning algorithms on social media platforms can track and analyze real-time trends and transform the raw data into perceptible information.

It is believed that AI machines are replacing jobs of humans and these machines are often misinterpreted as robots, though the robots are actually controlled through AI mechanism. The truth is that AI devices are creating more opportunities by introducing more challenging positions, now people are needed to get more smart and sharper than they were used to be.

If you’re an SME, you’re probably working to a tight budget and wondering how you can justify spending that much money on digital marketing to your accountants. You don’t want to spend much, you want value for your money, and you want things to work.

Unfortunately, when the money is running low, marketing is one of the first things to go.

But this shouldn’t be the case — digital marketing is a crucial part of your business strategy, and it’s how you’re going to boost your brand, reach new clients, and retain your current ones.

Luckily, there are plenty of digital marketing techniques that don’t cost the earth and have a high ROI. And the great news? You can do many of these on your own without having to outsource to an expensive agency or download premium software.

Here are some of our easy tips for digital marketing on a budget for your SME.

Improve Your SEO Strategy

Trying to improve your SEO strategy, but you find SEO to be an uphill battle? Are you experiencing frustrating bounce rates? Consider Kaizen, a method for improvement developed in Japan. It’s been applied to many businesses and business functions to optimize workflows and efficiency.

Among its major benefits are that it’s fairly easy to implement. It can be taught and shared with your team and documented as you go to provide insights into what matters most: the user experience. Kaizen helps you improve your SEO strategy slowly and steadily.

Trivago's Video Strategy

So Trivago ads annoy you. You are not alone. Yet, you do remember Trivago because of them. The video strategy may not offer the most creative type of video making tips and tricks you are looking for but Trivago has been consistent about it. Why?

Trivago – the noted search engine for hotels – was acquired by American company Expedia back in 2012. Originally from Germany, Trivago has been in news ever since the hashtag #trivagoguy became trending. The video ads have been localized as per demographics with the launch of regional versions of the same in various countries.

And barring a few exceptions, most of these ads are as cringe-worthy as the first ever Trivago video. Yet, Trivago is still the easiest name that comes to mind when you think of hotels, isn’t it? Weird enough? This means they are winning. But how?

According to a content marketing infographic and report brought out by demandmetric.com, on average, firms with informative blogs are likely to produce 67% more leads every month than those without it. If we are to consider the statistic, blogging, undeniably is one of the most effective tools that can be implemented by a company to foster maximum conversions, resulting in achieving the coveted Return on Investment.

However, blogging is no child’s play. The reason is, it requires an individual to meet numerous essential aspects in order to ensure perfection and technical flawlessness. Now that it’s been a while you have been struggling to frame a perfect design and format for your blogs, here’s something for you to figure out. When monetization is a concern, you cannot afford to overlook the importance of leveraging the following blog formatting tips.

In early 2018, headlines were dominated by the Cambridge Analytica scandal. The general gist of the scandal was that a data collection firm had improperly obtained Facebook information to build voter profiles.

The scandal further suggested that those voter profiles were used to create fake news stories in order to persuade voters in one direction or another. While the way in which the information was used may have been abominable, the truth is the information Cambridge Analytica obtained was not necessarily particularly private or sensitive.

It was information that voters themselves shared about themselves to family friends and a select segment of the general public. In essence, all Cambridge Analytica did was figure out their preconceived notions and deeply held political beliefs and create news stories they were already predisposed to believing and therefore did not question.

While once again, this is a heinous use of technology, the truth is, it also offers a tantalizing glimpse into the future of marketing. Here are three lessons to learn from the Cambridge Analytica scandal. Read More

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

Automated Marketing Funnel

One of the latest trends which have revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.

With an ever-increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention expensive. That’s why it’s incredibly beneficial to capitalize on tactics such as a Knowledge Management Process in order for your business to thrive.

Struggling to increase online visibility? Reduce the bounce rate of your site, and turn visitors into loyal paying customers? Don’t worry. An automated marketing funnel is a way forward to increase your overall profitability!

seo

Recently Google shared yet another ‘core update’ in the month of August. Although the websites that were affected by this update were not niche-specific, mostly the pages belonging to the health niche felt the heat. Due to this reason, this update became popular by the name of “MEDIC” update. A number of sites falling in the health category saw a hit in their rankings. The drug rehab agency helped a lot of drug rehab centers gain back their rankings.

A survey of 300 sites by Search Engine Roundtable indicated that about 41.5% of the health websites from categories medical, health, fitness lifestyle etc. were considerably impacted by this update.

Pie Chart

You would be intrigued to know that just before this update happened in August 2018, Google updated its Quality Rater Guidelines in July 2018. Coincidence? I don’t think so!

With such ever-changing SEO atmosphere, what can you do to level up your game and gear up for SEO in 2019? Let us begin with some of the most tried and tested, quick SEO strategies that are going to save your website from many more unpredictable Google updates in the year 2019.

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

Should You Be Using Multiple H1 Headers on a Single Page?

How to Use Kaizen to Improve Your SEO Strategy

Why is Trivago’s Video Strategy Winning Despite Being Cringe-Worthy?

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

6 Actionable Steps to Quickly Improve SEO in 2019

What is RankBrain and Does It Change the Way We Do SEO?