February 2019 - Mondovo Blog

Generating Quality Free Backlinks for Your Ecommerce Website: Important Aspects to Consider

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

Content Marketing

People all around the world watch more than 1 billion hours of video every day, and this number is rising steadily. According to the latest research, YouTube is already the second most popular site in the world (no one beats Google), with over 23 billion monthly visits and 300+ hours of video uploaded every minute.

Clearly, the video is incredibly popular, and the reason for that is pretty simple: it encompasses all content types – images, music, text – and combines together two things that catch our attention most: sound and movement. No wonder that video is a proven tool for increasing customer engagement, increasing sales, and helping people make better buying decisions.

If you need more proof, here are some reasons why you should include video in your content marketing along with some pretty convincing evidence.

Video Marketing

In this mortal world, nothing remains forever. We can see a lot of changes with the passage of time. Be it our eating items, clothing pattern, living style, or technology, everything keeps on changing constantly.

Undoubtedly, technology has changed each and every aspect of our lives and in the last few years, digital media has gone under a lot of transition. There are even specialized college degrees in digital media that would allow you to work in a variety of settings. If we particularly talk about Content Marketing, starting with print media or Television, we can see a lot of change.

The marketing trends keep on changing every year. In the marketing world, video marketing has become a trendsetter and it is also not wrong to say that the future lies in video marketing. Even adding video to the Search Engine Marketing campaign can also impact ranking. This is the reason many reputed companies like Mondovo recommends video marketing for delivering better SEO results.

Youtube has become the second largest search engine after Google. It has received more than 1.5 billion logged in user monthly.

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

Improved brand awareness
Improved brand reputation
Improved content quality and value
Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!

Google Search Ranking Drop Quadrant

“Sean, I can’t find my site ranking anymore in the Top 10 in Google for ‘florida luxury homes’. What happened to my search rankings suddenly? Why have my Google rankings fallen so dramatically!”

“Why has traffic to my site suddenly dropped? I can’t find my site anywhere on Google?! What’s happening?”

Ask anyone who’s worked in the field of SEO for more than a couple of years and it’s more likely than not that he/she would’ve got an email like this from a client. You could find yourself in the same boat at any time and you want to be best prepared for it!

The world of SEO is complex and always subject to change. Nowadays, it’s become a fine art and requires a balance of both technical and creative strategies.

Implementing Topical Mapping to Regain Lost Google Search Rankings

Implementing topical mapping in your SEO strategy is an excellent way to regain lost Google search rankings. Topical maps represent the interconnectedness and relevance of various topics, subtopics, and keywords within your website content. They help visualize the structure of your content and ensure it aligns with search engine expectations.

When applying the principles of the “Rank Drop Quadrant” to your SEO recovery efforts, topical mapping can offer significant assistance. A well-structured website with clear topical mapping helps search engine crawlers to better understand your site, which can enhance your search ranking.

If the quadrant analysis points to keyword issues, topical maps can also help identify which keywords are most relevant to your website’s main topic and subtopics. By examining how these keywords are linked and how relevant they are to your overall content, you can adjust your keyword usage to improve your website’s SEO.

In cases where content quality has been identified as the culprit behind your rankings drop, a topical authority map can highlight content gaps or redundancies. This gives you the opportunity to improve the quality of your content by adding more depth to your existing topics or by exploring new, relevant subtopics. Ultimately, the visualization and insights provided by topical mapping can guide your efforts to regain your lost Google search rankings.

Google updates its search algorithm multiple times in a year with possible incremental changes happening every day. As an example, way back in February 2012, they made 40 updates to their algorithm within a single month.

Here’s an infographic on the 9 Major Google Algorithm Updates Every SEO Webmaster Must Know.

So, you see, there’s a lot of scope for change, and as such, it stands to reason that there are always random fluctuations in the SERPs. It happens all the time: one day your rankings are sky-high, and a few days later, you drop a dozen or so positions and your revenue starts to plummet.

Ecommerce SEO

The more traditional means of e-commerce SEO are fierce. Outranking the Amazon’s, Zappos’, and big-box retailers of the world is a near-impossible feat for most e-commerce stores. Just breaking page one for a competitive product keyword can be a milestone in itself.

The fact of the matter is – most speciality retailers and online stores must climb a steep uphill battle when it comes to e-commerce SEO. And while many of these online retailers make creative use of social media and content marketing to reach their target audience, some are still finding success with search.

One SEO practice that commonly gets overlooked is optimizing product images. Because many users explore Google Images for products of interest, this platform makes a unique angle to your greater SEO strategy. These techniques go beyond just Google Images, too, increasing the likelihood of appearing in the organic “Images for” snippet, all while giving a much-needed SEO edge the product page in itself.

The people who are competing with you are already burning the candle at both ends to obtain a competitive advantage over you. Cursing your customer or blaming the market won’t save you. You must get out of the rocking chair and start planning your digital marketing strategy for the year 2019. Understanding the different options available to you will make your decision process much easier.

You cannot afford to make the same mistakes which you did in the previous year. Regardless of what worked for you in last year, digital marketing trends are evolving at an alarming rate. Diversified social media platforms have reformed the way we interact with the audience and do business.

Here are some points to consider when devising your digital marketing strategy for the year 2019.

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

How should you price your SEO services?

Should you charge a fixed monthly retainer or should you charge on a project or hourly basis?

There are so many ways you could go about pricing your SEO services.

There’s no right or wrong SEO Pricing Model.

If you’re someone that sells SEO services, then this is my perspective on how it could be priced.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”, get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

A goal without a plan is just a wish – Antoine de Saint-Exupery

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Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

6 Reasons Why Video Belongs in Your Content Marketing Plan

How to Optimize Product Images for Ecommerce SEO

A Complete Guide to Multi-Location SEO for Franchises

Organizing Website Architecture

How do you price your SEO Services? SEO Pricing Model – How to structure your Pricing