May 2019 - Page 2 of 2 - Mondovo Blog

How User-Generated Content Helps to Improve Your SEO

User-Generated Content

If you are active in digital marketing, then you must know about the swirl that’s building up around user-generated content.

User-generated content is prominently preferred by marketers because firstly, users love it.

Secondly, user-generated content drives tremendous user engagement.

This helps to spread the word of mouth marketing regarding your brand and create a buzz about it.

User-generated content, as it originates from social media platforms basically, they tend to improve the social reach and influence of the brand.

Also, it is cost-effective and trustworthy, presents social proof for your brand to your audience, thus generating social trust among your customers.

Well, these are the benefits which everyone knows about and talks about.

But one major benefits of user-generated content that most of the marketers miss and need to focus is that it helps to improve SEO tremendously.

This article particularly throws light on this aspect of user-generated content that how it helps to boost the SEO perks for your website and marketing strategy.

Come let’s have a look.

The most successful entrepreneurs follow a set routine every single day. Sounds ludicrous, right?

You’ve probably seen advertisements all over the place (i.e. Facebook, Twitter, the WWW) that talks about people working from home for just an hour a day making $100,000 or more.

Are those guys following a routine every single day?

A-b-s-o-l-u-t-e-l-y!

Well, at least the ones that are making money are — the successful ones.

So, what are the successful entrepreneurs doing that you aren’t?

And what can you do to be successful like them?

For starters, you need to create a routine that works. One that keeps you focused and pushes you to be successful. Successful entrepreneurs get up early, put in a lot of work (especially in the beginning), and they don’t give up when things get difficult. By following a routine, they already know what to expect for the day. And when you follow a routine, you’ll know what to expect too. So, we’ve looked at several routines from successful digital marketers and we’ve come up with a 6-step approach that we feel will keep you moving in the right direction.

Here’s what you should be doing … Read More

6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

An influencer is to Instagram, as fish is to water; nowadays, celebrities and marketers alike live and thrive on the photo-sharing social media platform better than any other place online.

And this really comes to no surprise. Over the years, Instagram has become home to a section of individuals who’ve figured out how to monetize content, attracting big brand and small businesses, and virtually everything and everyone in between.

In fact, recent statistics show that the buying decision of as much as 70% of millennial consumers is affected by the recommendations of their peers. The same survey shows that 30% of consumers across different age segments are more likely to purchase products recommended by non-celebrity bloggers because they feel they can relate more to these influencers than their more popular counterparts.

The numbers really do say it all: the Instagram influencer game used to be dominated by those with high follower counts, but such doesn’t seem to be the case these days. People are starting to turn to their peers for opinions, seeking insight and reviews from influencers who are low-key enough to be real and relatable.

These people, in social media speak, are micro-influencers.

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

It’s easy to fall into the temptation of lashing out when your business receives a negative review. After all, we too, have feelings! When we’re criticized, our natural instincts take over. You could either pick a fight or simply shrug it off as if nothing had happened. But nowadays, customers have the ability to broadcast their negative feedback with just a single click. So, what’s a brand to do?

Rather than addressing them, a lot of today’s businesses choose to turn the other cheek and ignore negative sentiments from customers. But we’re no longer living in a world where businesses are in control of what to communicate to their customers.

In fact, ignoring negative reviews might actually make matters worse for your brand.

However, bad reviews may not be as problematic as you may think. According to a 2017 study of over one million local reviews, the number of reviews you get has a direct effect on your brand’s performance on search engine results.

In the survey, high-ranking listings were found to have an average of 38 reviews, while the low-ranking ones have an average of 14 reviews or less. The gist of this is that the negative reviews you get are still added to the total quantity so the more reviews you get, the higher your search engine ranking will be.

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

How User-Generated Content Helps to Improve Your SEO

6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

How to Perform SEO for Landing your Content on Google Discover

Boosting Conversions by Putting Landing Page CTAs in the Right Place