July 2022 - Mondovo Blog

What Are The Three Key Elements Of Digital Transformation?

While the pandemic has accelerated digital transformation efforts, research from Deloitte shows that 70% of these types of initiatives fail. This failure can be attributed to underestimating the processes and complexity of digital transformation, lacking guidance and ownership from the top and not knowing how to implement various facets of this journey.

To successfully transform a digital tool into an advantage for a business, you need to possess a digital capability to use technology to improve essential parts of your business. Then, you require a leadership ability to form and compel change in the organization in a streamlined and profitable manner. Lastly, you also need to appreciate that your company can continue to experience barriers in its efforts to change without knowing and understanding the three key elements of digital transformation. So, here are those central elements of that transformation journey that you need to focus on.

Future-Proof Your Employee Experience (EX)

While a digital adoption platform (DAP) can assist your company in leveraging technology to help it change, it is not enough. You also need to ensure that the drive for digital transformation also involves continually considering the voice of employees every step of the way. A recent study demonstrated that gaps in talent or skill sets were the main barriers to a successful digital transformation. As this research indicates that employees can inhibit transformation success, you can improve your EX by considering how technology accelerates employee productivity and performance. While technology such as this could assist people in working faster, smarter, and more safely, your business would also need to consider how these tools can change specific job roles and how they could emotionally support employees experiencing these shifts.

We all know that the keywords and phrases you use in a document can play a part in your Google Rankings. However, can having similar articles on the same topic add more value to your rankings? Can the “topical depth” you add to your content present your site as being an authority on that subject.

In this video, we cover a practical example of how you could add depth/authority to your content. You can apply the same tactic to any topic.

Topical authority is an important SEO factor. It might sometimes make more sense from an SEO perspective to develop similarly themed content, and establish an authority around a topic than to focus on multiple differently themed topics.

Also, if you’re looking for a great tool for keyword research, I’d recommend KWFinder as a first preference because of it’s low cost and second, you could consider SEMRush.

Your competitor in the real world may be very different from your competitor in the digital space. That’s because online, and in the SEO world, you are competing with sites who are ranking for the same keywords that you’re targeting for your business. So when it comes to doing competitive research, you’ll want to consider the sites ranking for your target keywords as the ones you need to research rather than focussing on those you think are your competitors.

If you’re new to SEO, and haven’t a clue of where to begin, then you should involve a data-driven SEO company to do this competitor research for you.

How to choose the right competitors for analysis?

Your top rivals are websites that are promoted by the same keywords as you and are competing with your site for the top positions in organic results. These rivals should be divided into:

direct (companies that sell the same product to the same customer group as you);
indirect (such firms sell other goods or services with similar qualities, but at the same time their target audience is the same as yours).

Competitive SEO research is needed to identify key contenders. The main principle is to take into the study only those sites that are most similar to yours. If you are a small furniture store, feel free to remove aggregators, large stores (Hoff, Ikea), design sites, and portals from the list of opponents. Leave only the same small furniture stores as yours. If they are not in the search results for the selected queries, then you will probably have no chance to get into the TOP for these queries as well.

I just stumbled upon a link building tactic that I think might be worth a goldmine (at least to me)! First, some background information to give you some context. Over the past few weeks, I’ve been actively scouring the internet for opportunities to build links for a site in the real estate niche – I’ve been browsing through forums and their marketplaces, reading articles on various link building strategies and even experimented with a few link purchases for some of my lesser known sites.

Giving you this background information because it’s necessary to realize the state of awareness I’ve been in while browsing through content online. During the day, I’d typically consume at least 7-10 articles in that niche and I’d always look at the outgoing links from within each article to figure, “why did this author choose to link to this article”. It bothered me not knowing how I could get my links featured in those articles when I had equally good and relevant content available on my site. Read More

Effective Tips for Influencer Outreach

Any business needs coverage and visibility to get revenues. In this regard, influencer marketing best practices can be crucial to improving brand awareness, recognition, and visibility.

Some companies use them from the beginning of their operation; others may require them to enter new markets. In any case, you would need to find the right influencers and reach them. In this regard, influencer outreach becomes crucial for the effective collaboration and implementation of the strategies. However, influencer outreach is not as easy as it seems.

Read on to know more about creating an influencer outreach campaign, using the right outreach tips, and writing an effective influencer collaboration email.

What is Influencer Outreach?

Before all, let’s consider the concept of influencer outreach. It is concerned with the identification of the bloggers, content creators, and experts that can affect your target audience and promote your product. The influencer outreach campaign allows finding the right people and approaching them in order to set the conditions for the product placement or content promotion.

Notably, when you start an outreach influencer campaign, you may have different goals. You may want to promote a product or content, generate traffic, attract leads or improve engagement. Your outcomes can be simply reputational or affect conversion rates. Thus, before starting an influencer outreach campaign, you should determine the goal.

How to Reach Out to Influencers

The peculiarity of influencer outreach contemplates a targeted approach that allows you to find the right influencers among many ones. Usually, you target the pool of influencers and consider the one that will contribute to your influencer marketing the most. For sure, many things depend on the goal and the budget. Yet, the fundamental rules refer to picking suitable targets, doing thorough research, and engaging with relationships building in mind. The following outreach tips will help you reach out to influencers effectively.

Backlinks – It’s hard for us SEO folks and much harder for regular folks to really spot opportunities from your competitors’ backlink profile. A lot of people talk about how you must analyze your competitors’ backlinks and try to see if you can emulate those same kinds of links.

The fact of the matter is if you don’t know what to look for, you won’t gather many actionable insights. Sameer covers some practical things you could do in this short article about how to find those patterns that you should look for when analyzing your competitors’ backlinks.

If you’re looking for a decent tool for backlink analysis, then I’d suggest LinkMiner which is super affordable and if you have a higher budget, then SEMRush.

What Are The Three Key Elements Of Digital Transformation?

Future-Proof Your Employee Experience (EX)

Why Topical Authority Matters, all you need to know about the “Topical Depth” SEO Ranking Factor

What should you consider when doing SEO Competitor Research?

How to choose the right competitors for analysis?

Effective Tips for Influencer Outreach

What is Influencer Outreach?

How to Reach Out to Influencers

Impossible to Emulate your Competitors Backlinks? Of course it is! But here some key ideas.