Video is the way of the future. It’s not just for millennials, who are flocking to YouTube in droves for their news and entertainment needs. Video is also a great way to drive traffic back to one’s website, which will help businesses generate leads and sales.

The problem is that many people sabotage their chances of achieving these goals by making poor choices when creating their videos. They don’t understand how to create compelling content that will get people’s attention and encourage them to share it. To help businesses make the most of their video marketing efforts and maximize their ROI, we’ve outlined a few key strategies that can help them create high-quality videos that will drive results for the business. Keep reading ahead to learn more!

Top 5 strategies for creating effective business videos

Video content is a great way to communicate with the audience, as it allows businesses to get creative and tell their story in a more engaging way. However, many businesses struggle with how to make effective video content for their business. Here are some strategies to help people make effective video content for their business:

1. Make it relevant

Readers like to know where the information they’re reading comes from so they can trust the source and interact with it more deeply. If you’re creating a video on a topic that isn’t an obvious fit for your company (like product reviews), consider sharing it through social media instead of publishing it directly on your website or blog. This will give you another opportunity to engage readers and build credibility as an authority on the topic at hand.

Read More

Marketing is all about the digital realm. From social media to search engines, viral videos to Google Analytics, your online game needs to be strong as a marketer – and so does your digital security.

As a digital marketer, you need to keep all your systems and data secure, whether you’re a solo freelancer, an in-house team, or a digital agency.

To help you assess your own digital marketing security risks, we’re going to look at:

• 7 of the most important risks you need to know.
• What that risk looks like for you as a digital marketer.
• 4 ways you can protect your online marketing business from cyberattacks.

Risk 1: Social media

Sites like Facebook, Instagram, and TikTok take up hours of the day for many digital marketers. Whether you do social media management or run paid ads, it’s undeniable how important they are for the sales funnel.

There are plenty of pitfalls when it comes to your online security, though. You need to access your Business Manager account through your personal profile, as does anyone else on your team. This means your account is only as secure as the most vulnerable profile accessing it.

Pages, profiles, and even groups can get hacked and taken over without warning or notice. Years of building audiences and engaging communities can be lost in minutes when your social media security isn’t up to scratch.

Read More