One of the best feelings in the world is when you’re a “regular” at a place.

You go to a coffee shop, and the barista has already started making your coffee because they remember when you usually come in. You visit a restaurant, and the server knows what breakfast you’ll have and how you like your eggs cooked. Or the best one of all: when you go to cut your hair and come out with the same result every time.

Being a regular is the best customer experience, and brands can recreate it by marketing on WhatsApp. People are already talking to their friends and family in this messaging app. Now, you can use it to improve customer care and create that feeling of “being a regular” online.

Like any marketing channel, WhatsApp has its pros and cons. Let’s take a look at them and see if this is the new strategy you should use.

The Pros

Personalized Messages

Here’s a fun fact: when you send a WhatsApp message, there’s a 98% open rate! That’s better than any other marketing channel. Compare it to email, where the average open rate is 21.5%, and you see why so many brands add WhatsApp to their marketing.

You can build stronger relationships and consider it a place for personal communication. You can send every file format like GIFs, images, videos, PDFs, and emojis.

To increase conversions, you can add CTAs and bulk broadcast promotions. Since 2021, businesses can send unlimited promotional messages to people who have started communicating with you.

Cost-Effective

Marketing is expensive, and many businesses don’t have the budget to go all out. Social media, direct mail, SEO, and content marketing expenses add up quickly. The good thing about WhatsApp is that it’s cost-effective and easy to implement. One person can run it when you’re testing it out, and the Business Platform provides a thousand free service conversations per month.

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Guest blogging is a robust search engine optimisation (SEO) technique that can significantly improve your website’s search engine ranking through backlinks.

When you contribute a guest post with a backlink to an authoritative blog or website, the backlink to your website will drive referral traffic and show search engines that your site is trusted and credible.

(Image Source: Unsplash)

Here are four ways to build website authority and business-to-business (B2B) relationships by guest blogging.

Identify Your Goals

Sometimes people write a guest blog because their colleague or boss has asked them to. However, it is important to set personal goals to know what topics are worth writing about and what blogs or websites are worth pitching to.

Here are some potential goals for guest bloggers:

• You could be aiming to establish a name for yourself within a specific industry by becoming an expert on that topic. This requires you to write for websites with high levels of traffic and engaged audiences.
• You could be writing guest posts to gain exposure for your website. This requires you to write about topics linked to your website to connect with people who need your products or services.
• You could be trying to build backlinks for domain authority. This requires you to prioritise pitching your guest post to top-level domains.
• You could use guest blogging as a chance to write about topics that interest you. Understanding the target audience for those topics will help you find suitable sites for your guest post.

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