Did you know your browsing habits leave a digital footprint? This digital print is the reason why advertisers bombard you with intrusive ads and are able to send you personalized emails. So, what is the secret?

There is no secret. It is just that every time you visit a website or even open your web browser, a lot of your personal data is being collected. This data includes cookies, browsing history, passwords, and cached files. While this data enhances user experience by offering faster loading times and personalized suggestions, it also raises serious privacy concerns. It even allows third parties to monitor and track your online activities.

Hence, it is prudent to wonder whether you should clear your browsing data and if you, what are the things you stand to gain and lose. This guide answers your questions. So, keep scrolling.

But First, How Do You Clear Browsing Data?

Before you learn of the advantages and potential drawbacks of removing browsing data, it is imperative to know how you can clear browsing data. The steps mentioned below are for iPhone users but no matter what device or operating system you are using, the steps are usually similar.

So, here’s how you can remove cookies from iPhone, along with cache and browser history:

• Go to Settings on your iPhone
• Scroll down to find Safari and tap on it
• Scroll down to the bottom of Safari’s settings and select Advanced
• Tap Website Data and choose the cookies you want to delete
• If you want to delete everything, tap Remove All Website Data

Please note that if you are using Chrome, you have to open the browser > tap the Menu button > select History > tap Clear Browsing Data.

Read More

One of the best feelings in the world is when you’re a “regular” at a place.

You go to a coffee shop, and the barista has already started making your coffee because they remember when you usually come in. You visit a restaurant, and the server knows what breakfast you’ll have and how you like your eggs cooked. Or the best one of all: when you go to cut your hair and come out with the same result every time.

Being a regular is the best customer experience, and brands can recreate it by marketing on WhatsApp. People are already talking to their friends and family in this messaging app. Now, you can use it to improve customer care and create that feeling of “being a regular” online.

Like any marketing channel, WhatsApp has its pros and cons. Let’s take a look at them and see if this is the new strategy you should use.

The Pros

Personalized Messages

Here’s a fun fact: when you send a WhatsApp message, there’s a 98% open rate! That’s better than any other marketing channel. Compare it to email, where the average open rate is 21.5%, and you see why so many brands add WhatsApp to their marketing.

You can build stronger relationships and consider it a place for personal communication. You can send every file format like GIFs, images, videos, PDFs, and emojis.

To increase conversions, you can add CTAs and bulk broadcast promotions. Since 2021, businesses can send unlimited promotional messages to people who have started communicating with you.

Cost-Effective

Marketing is expensive, and many businesses don’t have the budget to go all out. Social media, direct mail, SEO, and content marketing expenses add up quickly. The good thing about WhatsApp is that it’s cost-effective and easy to implement. One person can run it when you’re testing it out, and the Business Platform provides a thousand free service conversations per month.

Read More

If you’re running a small business, it stands to reason that you’re going to want to get noticed. After all, if nobody knows about your gig, no one is ever going to buy anything from you. There are, of course, dozens of ways to promote any enterprise, from offline to purely online and hybrid methods in between.

Naturally, the method of advertising you choose (and there’s no reason not to use many different methods simultaneously) depends on the type of business you run and the services or goods that it offers.

Let’s take a look at a couple of effective ways of getting your message in front of customers:

Leafleting

It’s an old-fashioned concept but it’s consistent and it works, albeit at a low level. General experience shows that leaflet marketing has something like a 3 to 5% efficiency quotient. In simple terms, that means for every 100 A5 leaflets you produce and distribute, around four inquiries will come your way from the leaflets that have been read. Clearly this is an inappropriate method of advertising for a business selling nationally via social media or even worldwide (say an e-Bay collectibles or car spares store) but it can be a very strong method of becoming known locally. For example, a double-glazing company based in a certain city might employ half a dozen students to walk around suburbs each day with the instruction to leaflet any houses that have dilapidated windows and doors.

Read More

There are better places for those concerned about their privacy than social media. While you can use social media for private communication only, sharing personal information online with random people without a second thought is not unusual.

Cybercriminals love it because they can use any information people shares to steal their identity. They can also use it as bait in a scam directed against any uncareful person.

That’s why the only way to actually protect your privacy online is with the help of some excellent cybersecurity tools. In this article, we listed five of the most helpful ones.

VPN – for your online privacy

A virtual private network (VPN) is the number one choice for everybody using the internet today. It is a safe network that encrypts your internet connection by passing it through a secure server. Having it on during your daily browsing time makes it difficult for anyone to view your internet traffic because every data transmission is entirely safe and confidential.

VPNs are especially important when using public Wi-Fi networks. That’s because it’s more likely to encounter identity thieves and hackers there – they can easily access information about you through public Wi-Fi.

Read More

The internet in 2023 is booming with tools for the transmission, management, and facilitation of digital data. With brilliant IT inventions, everything becomes more efficient, from casual conversations with friends to multi-billion dollar deals between massive corporations.

With an ever-growing number of internet users connecting and interacting through a wide variety of digital devices, the web is the biggest, most efficient platform for communication.

One of the best applications of fast and convenient IT tools and software is client outreach and advertisement of businesses. Modern digital marketing campaigns are dynamic, can grow, and become increasingly complex based on the company size, the aggression of marketing, and desired platforms for communication. In this article, we will tackle growth hacking – a unique subtopic of marketing campaigns that focuses on accelerated growth and prosperity for a company. While the term itself is abstract and oftentimes confusing, it focuses on presenting a company in a positive light and fixation on growth and expansion. Decisions that contribute to rapid success require resources, and manipulation of a company’s presence on the internet makes it stand out from competitors. Keep reading, and you will learn the tools for relevant data collection which fuel most activities associated with growth hacking. For example, employing an Instagram scraper is a great way to collect data that can aid such efforts. We will present a couple of data metrics growth hacking uses, and Instagram scraper can be one of your information sources. Web scrapers are the most effective and efficient tools for data acquisition, which is essential for thorough market analysis, who’s better understanding leads to successful decisions and growth. Keep reading to learn more about growth hacking and Instagram scraper use cases.

Read More

Marketing is all about the digital realm. From social media to search engines, viral videos to Google Analytics, your online game needs to be strong as a marketer – and so does your digital security.

As a digital marketer, you need to keep all your systems and data secure, whether you’re a solo freelancer, an in-house team, or a digital agency.

To help you assess your own digital marketing security risks, we’re going to look at:

• 7 of the most important risks you need to know.
• What that risk looks like for you as a digital marketer.
• 4 ways you can protect your online marketing business from cyberattacks.

Risk 1: Social media

Sites like Facebook, Instagram, and TikTok take up hours of the day for many digital marketers. Whether you do social media management or run paid ads, it’s undeniable how important they are for the sales funnel.

There are plenty of pitfalls when it comes to your online security, though. You need to access your Business Manager account through your personal profile, as does anyone else on your team. This means your account is only as secure as the most vulnerable profile accessing it.

Pages, profiles, and even groups can get hacked and taken over without warning or notice. Years of building audiences and engaging communities can be lost in minutes when your social media security isn’t up to scratch.

Read More