Sameer Panjwani, Author at Mondovo Blog

The Simplest & Most Effective Link Building Tactic

We all make link building sound harder than it can be. There are some really simple and basic things you could do to not only build links but also get some really high quality leads.

Sameer talks about some really simple yet effective link building strategies that you can apply today and from which you can gain links as well as qualified traffic.

Link building is hard if you just look at the strategies listed out there in the many articles you find. However, there are some really simple things you could do.

The internet has become a junkyard for content marketing. One too many people create content just for the sake of having content. Very few do it for the real reason you should be doing it, that is to offer value.

Sameer talks about “what” kind of content you should be creating and “how” you should go about it.

Content creation and content marketing should be a strategic process. It shouldn’t be random and definitely not impromptu. The more well thought-out your plan is, the higher the chances of making content marketing work for you.

There are so many opportunities available to gain traffic and leads from various online forums that some people stop themselves short because of no follow links. SEO is just one end-goal to attaining traffic and there are other ways as well.

In this blog post, Sameer talks about some practical examples in what kinds of high-traffic “nofollow” opportunities you should consider pursuing. Watch the video below to learn more.

In this short blog post, Sameer covers some pros and cons of using an SEO Tool. You might not need it for many things but there are a few purposes where you should definitely consider using one.

An SEO Tool can be useful to save time, gather actionable insights and make you more efficient. Watch the video to learn more.

Yes, it is possible to self-learn SEO. And yes, it isn’t that tough either.

However, it isn’t as easy building a high-traffic website or blog. That will take a LOT more skill, experience and savviness.

Ok, now for the big secret to a high traffic website:

Your website has got to meet ALL the criteria below:

The website should provide sufficient value – if you don’t have anything of value to offer, figure out something else to do; you’d be wasting your time and that of the few visitors who land on your site, spare everyone the trouble! Think of what value you can offer, then only start.
It should ideally be targeted to a very very specific niche set of people – you can’t be everything to everyone, focus on a subset of people who would most benefit from what you have to offer; forget about wanting to be like your “big competitor”, first try being better than your “smaller and more focused competitors”
Consistently adding value (consistency is key) – show commitment to your audience that you’re always on top of things. This WILL lead to:
- Higher visitor engagement which will lead to
- Repeat visitors (loyalty) which will lead to
- More people talking about you (links) which will lead to
- Increased referral traffic from links and social shares which will lead to
- Better SEO

And all of the above will lead to a high traffic website that gets traffic from search engines, referrals, and social shares.

“That’s all good, but I can’t get traffic without SEO when I’m starting out. I need SEO.”

Website audit has been an essential tool in any respected SEOs tool box for many years now. But what are they? Why would you need one? And what will it tell you? Let’s find out.

website audit

What is a Website Audit (And why do I need one)?

A website audit is a process that involves analyzing numerous metrics of a website to determine how strong its on-page SEO is. They used to be conducted manually, which took a significant amount of time and was not particularly accurate. However these days, website audits have become mainly automated.

Make SEO Clients Happy & Retain Them

This is the second post in a two-part blog series. If you haven’t already done so, do read the first part about how you can use the Rank Drop Quadrant to analyze why rankings have fallen.

If you are an SEO consultant or professional, it is an unfortunate but ultimately unavoidable situation: something goes wrong, the client’s search rankings drop and you then need to communicate the bad news to your client. After all, it is part of your job to manage your SEO clients expectations and to keep them happy. Retaining your client can be hard at such times, especially when you would be the first person they would blame for any sudden drop in their rankings/traffic. So it’s important and necessary that you deal with such situations tactfully and communicate such bad news carefully.

As we covered in the first part, if you are dealing with lost google rankings for your SEO client, you may first want to use the Rank Drop Quadrant to analyze what could’ve gone wrong. It’s good to be able to map the situation out in your head and know how bad (or not bad) the situation is before communicating such news to your client.

So, now that you have gone through the Quadrant and understood the possible reasons for the drop, it’s time we communicate this information to our client/boss in the right way. After all, the cost of losing a client is much higher than acquiring new ones.

1. Skip the Denial Stage

Imagine the situation: you go into the office on a Monday morning only to find that your client’s website has dropped for all keywords in the SERPs. What do you do?

The inclination is probably to tell everyone that if anyone calls, you’re not in the office. In truth, that’s the absolute worst thing you can do. You need to call the client before they call you. Yes, they might get very vocal about their level of disappointment and unhappiness but they will also appreciate the fact that you noticed straight away when things went wrong. Communicating bad news is always better when done as soon as possible, you then have enough time to deal with recovering from the situation instead of wasting time denying the situation. Read More

Mondovo – 10 minutes setup for 10 times more insight!

In the early 2000’s the market for portable music players was virtually untapped. People, me included, were quite content with early versions of ‘MP3’ players and quite frankly we didn’t give an alternative much thought. Not surprisingly, we, I, the world were just not ready for the bombshell that was October 23, 2001 which was when Apple launched the first generation of its music Goliath – the Ipod.

Since then, Apple has launched over 20 versions of the Ipod in varying degrees of memory capacity, colors and user interactions. What this tells us is that Apple clearly knew back then, as we do now, that there is no guaranteed formula for product success – you need to constantly innovate, tweak and critique.

Although I cringe at calling our most recent update Mondovo 2.0 (oh the cliches), it is as apt as it is significant because it puts even greater emphasis on time being spent on analyzing the data vs merely collecting.

We achieved this by turning the campaign set up on its head and really taking a good long look at the user experience. Hard questions were asked and hard answers given; is this step really necessary? Can we make the overall process simpler? The result of our efforts is the new campaign setup process that’s in place today. Here are the reports that can be generated within 10 minutes of Signing up for Mondovo through the new campaign set up process:

Site Audit Report, Comprehensive Competitor Back-Link Analysis, Keyword Research, Ranking Monitor, Overall Metrics Comparison (You vs Competitors), and comparison of Social Accounts Performance on Facebook and Twitter

In this blog article, we’ll outline the new process and clarify any doubts that might exist.

Lets get started. You can login to your account here if you would like to follow along:

If you’re a new user or an existing user looking at setting up a new campaign, here is the first screen that you will encounter. Winston Churchill once said “You will never reach your destination if you stop and throw stones at every dog that barks” – valid point. We have a similar approach and ask users to focus on their most critical requirement first – Improve Rankings or Manage Social Media Read More

Why Should I Use Mondovo?

For digital marketers and business owners trying to carve a niche for themselves in the digital marketplace, there can be no resource more precious than time. The unfortunate hallmark of many digital marketing tools available today are that very few, if not none, actually offer you the ‘all in one’ convenience without sacrificing data depth and accuracy. Although we might be a little biased, we believe we’ve created something special in Mondovo because: Read More

Too much data, too many reports…where do you start?

For the sake of argument, let’s assume that right now, things couldn’t be going better. You’ve managed to find Mondovo amidst a sea of less attractive alternatives and now you’re bursting at the seams to get started. So off you go, full of the enthusiasm and glee that only exploring a new software can provide (if you’re a techno buff like most of us here, you’d relate).

Cut to a few minutes later and your reports are ready to be analyzed (the industry’s favorite term). Only one small problem, being new to the tool, you’re still slightly unfamiliar with the data layout and how to get the most out of the report as quickly as possible.

Here’s your answer. Highlighted below are the key sections that you should look at under each report. The other micro-details can be looked when you have more time.

Rankings Monitor:
All of our tool sets in Mondovo have a ‘Summary’ option so that you can quickly get the gist of whatever the report contains. For the Ranking Monitor Tool, be sure to check the ‘Top 3 Keyword gains and losses’ in addition to the ranking movements under ‘Quick Summary’

Scrolling down a bit, you would find the meat of the report, handily categorized under 4 main tabs i.e. data on ‘Your Website’, ‘You vs Your Competitors’, ‘Full Search Results’ & ‘Competitor Ranking Pages’. We would recommend starting Read More

The Simplest & Most Effective Link Building Tactic

Content Marketing 101: The “How” and “What” in Content Marketing

Don’t ignore opportunities just because the links are No-Follow

Do you even need an SEO Tool to be effective at SEO?

Q&A: Is it possible to quickly learn SEO and build a High-Traffic Website or Blog?

Site Audits 101 – How Simple Fixes from a Website Audit Can Help Your SEO.

What is a Website Audit (And why do I need one)?

Why Should I Use Mondovo?

Too much data, too many reports…where do you start?