Atreyee Chowdhury, Author at Mondovo Blog

What should you consider when doing SEO Competitor Research?

Your competitor in the real world may be very different from your competitor in the digital space. That’s because online, and in the SEO world, you are competing with sites who are ranking for the same keywords that you’re targeting for your business. So when it comes to doing competitive research, you’ll want to consider the sites ranking for your target keywords as the ones you need to research rather than focussing on those you think are your competitors.

If you’re new to SEO, and haven’t a clue of where to begin, then you should involve a data-driven SEO company to do this competitor research for you.

How to choose the right competitors for analysis?

Your top rivals are websites that are promoted by the same keywords as you and are competing with your site for the top positions in organic results. These rivals should be divided into:

direct (companies that sell the same product to the same customer group as you);
indirect (such firms sell other goods or services with similar qualities, but at the same time their target audience is the same as yours).

Competitive SEO research is needed to identify key contenders. The main principle is to take into the study only those sites that are most similar to yours. If you are a small furniture store, feel free to remove aggregators, large stores (Hoff, Ikea), design sites, and portals from the list of opponents. Leave only the same small furniture stores as yours. If they are not in the search results for the selected queries, then you will probably have no chance to get into the TOP for these queries as well.

According to Jeff Sauro of MeasuringU, the pioneer in quantifying the user experience, “Five users will find 85 percent of usability problems when testing continuously”.

This observation made by him was based on a mathematical model using binomial probability called the Poisson Distribution. It shows that the importance of website usability testing for boosting conversions cannot be understated.

The next obvious question is — what is usability testing and why is it so important in determining the future of a website.

According to the author of ‘Don’t Make Me Think’, Steve Krug, “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.”

Top 11 Reasons why website usability testing is a must for boosting conversions

Source

Sometimes designers don’t place a lot of importance on the usability aspect while designing websites. If a user is unable to interact effectively with your website then that is certainly not good news for your business.

To get an in-depth analysis of what the users exactly want, website usability testing comes into the picture. Usability testing should ideally be done at various phases during the design process.

It usually takes place at the end of the product development process to identify any bugs in the product. According to the Maze’s usability testing guide, it should be done more than once, and during the early stages.

Content marketing has been ever-growing, thriving like a living organism. With more than 600 million blogs flooding all over the internet in the year 2021, the competition is getting tougher every day. To survive in this cut-throat business, your quiver should be full of arrows and not miss the target. How do you ensure that your content reaches its target audience amidst this chaos? Is there a different approach to this? Don’t worry! We’ve got your back.

This article will contain some best content marketing tips that we have to offer.

With marketing trends that change and improve every day, you need to keep up with the pace by learning and mastering them. To make sure your content stands out and reels in legitimate traffic consistently, we have for you, 10 practical content marketing tips to expand your online presence. Let’s go!

1. Analyze your competitors

“Keep your friends close; keep your enemies closer’ – This saying by Sun Tzu perfectly describes the situation.

What should you consider when doing SEO Competitor Research?

How to choose the right competitors for analysis?

Why Website Usability Testing is a Must for Boosting Conversions

Top 10 Content Marketing Tips to expand your online presence

1. Analyze your competitors