Jaity Pandey, Author at Mondovo Blog

How to Perform SEO for Landing your Content on Google Discover

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

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Recently Google shared yet another ‘core update’ in the month of August. Although the websites that were affected by this update were not niche-specific, mostly the pages belonging to the health niche felt the heat. Due to this reason, this update became popular by the name of “MEDIC” update. A number of sites falling in the health category saw a hit in their rankings. The drug rehab agency helped a lot of drug rehab centers gain back their rankings.

A survey of 300 sites by Search Engine Roundtable indicated that about 41.5% of the health websites from categories medical, health, fitness lifestyle etc. were considerably impacted by this update.

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You would be intrigued to know that just before this update happened in August 2018, Google updated its Quality Rater Guidelines in July 2018. Coincidence? I don’t think so!

With such ever-changing SEO atmosphere, what can you do to level up your game and gear up for SEO in 2019? Let us begin with some of the most tried and tested, quick SEO strategies that are going to save your website from many more unpredictable Google updates in the year 2019.