How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

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