Victor T. Miller, Author at Mondovo Blog

5 Early Warning Signs of a Brand Crisis You Need to Act On Immediately

Brand Crisis

It’s a competitive business world out there, and you cannot afford your brand to take a hit or to fall behind. That said, it’s only natural for every brand to reach a certain point in its lifespan when making a radical change, or simply evolving, becomes imperative.

Fail to evolve with the times, the prevailing trends, and the values of your demographic, and you will lose brand trust and loyalty. And boy, are there a lot of trends that demand of global brands to make a positive change. That’s why you need to make sure that you use a problem solving test for hiring and assessing candidates.

Unfortunately, though, even the most experienced business leaders can miss some of the early warning signs of a brand crisis, whether it’s a lack of brand awareness, a shift in the company’s culture, diminished lead generation, negative customer sentiment, or other.

With all of that in mind, let’s take a look at some of the warning signs you need to act on as quickly as you can.

Website Redesign

These days, every business requires a well-designed website in order to operate in the online world. Websites have become a crucial factor for businesses, mainly because they’re the main point of interaction between companies and consumers, as well as the main point of sale. That’s why the majority of website owners strive towards making their website as visible as possible online.

One of the best ways to achieve that is to engage in SEO (Search Engine Optimization). By ranking well on search engines, such as Google, your website isn’t just more visible but also favors increased awareness, credibility, and exposure, among other things. However, every web owner knows that sooner or later you’ll have to redesign your website. to get more help, hire this web design service in Singapore.

Websites evolve alongside modern technology and market trends, which means they’ll need a new look or improved functionality. But if you spent time and resources engaging in SEO to improve your rankings, wouldn’t a website redesign ruin all that you’ve worked for? Fortunately, that’s not the case and you can redesign your website without having to start over with building your rankings. With that in mind, here are a few ways you can redesign your website without losing your search rank in the process.

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

5 Early Warning Signs of a Brand Crisis You Need to Act On Immediately

How to Redesign a Website Without Losing Search Rank

A Complete Guide to Multi-Location SEO for Franchises

Organizing Website Architecture

What is RankBrain and Does It Change the Way We Do SEO?

How to Set an E-Commerce SEO Strategy to Explode Your Sales