How to Write Effective Email Subject Lines
Time to pull the rug from under you. Remember in the early 90s when Donald Trump said, “If everybody is doing one thing, it is probably a good idea to do the opposite.” It is hard to deny his logic when he is now a billionaire and a president, and it is hard to deny his idea when people have lost millions due to mortgage bubbles, the net bubble, and even the current bitcoin craze because they followed the crowd. Go online right now and you will find reams of advice on email marketing and email subject lines. The sole purpose of this article is to debunk what you are reading online and to offer some examples of companies who are “Nailing” the email subject line and getting consistent clicks and conversions.