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How to Plan a Full Funnel B2B Content Marketing Strategy?

The Internet revolutionized the world: how we communicate, how we learn, and how we buy things.

Today, a majority of consumers spend hours gathering information and comparing products and services before they make a purchase.

According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision. Some of that content is likely an answer to the question, “Should I buy X or Y?” So, how do you market to this research-driven customer base?

Give them the information they’re looking for.

86% of B2B marketers report that their organizations are using content marketing. Custom content is the best way to lead customers through the sales funnel. The trick is to learn what kind of content makes the most impact at which stages of the sales funnel.

The ever-changing trends and technologies in marketing industries bring new challenges every now and then. In the present digital era, it is critical for your business to have a strong online presence.

As per the Hubspot’s State of Inbound 2018, when asked about the top inbound marketing priorities, 61% of marketers believe in improving SEO and growing their online presence.

Marketing Priorities

With almost each and every firm opting for SEO services, the time required to get to among the top 10 search results is comparatively longer than ever before. So, when you are working with an SEO agency, you may not get immediate results. This doesn’t mean they aren’t working.

In such a scenario, you, as a client, will think that your investment isn’t going to be fruitful and you may tend to lose trust your SEO advisor. This brings the need for SEO professionals to have transparency in their work.

Businesses have long looked for the best strategies to push their businesses on social media. Long gone, for many companies, is solely relying on their social media accounts to promote their products and services – in comes the social media influencer.

A social media influencer is a user who has reliable traction amongst their audience. Generally, their followers (audience) engage with them regularly and value their opinion. Marketers love to leverage the fact that they can use an influencer to promote to a target market, while users are influenced by someone they can relate and look up to.

Influencer Marketing Global Spend & ROI

According to Mediakix’s influencer marketing spend study, the influencer marketing global spend is projected to increase to $10 billion by 2020!

Also, according to a survey conducted in 2017 by Celebrity Intelligence, for every USD 1.27 spent on an influencer, their ROI per influencer was USD 11.15!

So, based on Mediakix and Celebrity Intelligence’s data, you can see how much money is being dished out by influencer marketers and how much return they are getting for their investment.

For you marketers looking to implement influencer marketing, it is the right time to do so!

Now, before we get into the nitty-gritty of which type of influencer is best for your business, we will explain the two different types of influencer – a micro-influencer and a macro-influencer.

According to a recent study, more than one-third of small businesses have an SEO strategy in place, and nearly 40% are planning to create one before the end of 2019.

This demonstrates that as people increasingly use search engines to discover new products and services, small businesses are keeping up by expanding their SEO efforts.

How do small businesses know whether their SEO investments are paying off?

Many mistakenly track “vanity metrics” such as social media engagement or blog post page views. These metrics, though, don’t provide context for making business decisions since they reflect popularity rather than a contribution to business objectives.

Small businesses need to track actionable metrics such as search traffic retention and conversion rates to better understand the success of their SEO and adjust their strategies for higher revenue.

In this article, we explain the actionable SEO metrics that are most beneficial to small businesses. Use the information to guide how you measure the success of SEO strategy.

Content marketing is everywhere and plays an important role in every business that is present on the Internet. 2019 is here, so let’s take a look at the trends in 2018. Data for this analysis is mainly taken from the yearly research done by the Content Marketing Institute that covers both B2B and B2C marketers.

What’s important to know?

Long form content is valued by marketers, especially in the B2B segment. B2C marketers are more likely to use social media stories for their content. This is linked to their audience as a B2C consumer prefers social network for communication and content consumption.

We can’t talk about business without talking about the budget. 57% of B2C and 50% of B2B marketers are expecting an increase in their budget for content marketing this year which shows it is not going away any time soon.

That being said, content marketing isn’t all about sunshine and rainbows, competition is fierce and there are many traps to avoid. Top 3 issues for marketers during the last year were: changes to the SEO algorithms, changes to social media algorithms and content marketing as a revenue center.

To get the big picture, check out our infographic below!

6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

It doesn’t matter if you’re a vocal supporter of the left campaign, or if you just wanted things to remain the way they’d been since the United Kingdom joined the European Union in 1969, I’m sure it’s become apparent to all of us over the last few years that the uncertainty surrounding Brexit isn’t ideal for business.

Any assessment of the numerous studies that have been published since the 23^rd of June 2016, will reflect a broad consensus that Brexit is going to make the United Kingdom poorer by erecting barriers to trade, delaying foreign investment and stifling economic migration.

But should you be starting to worry if you’re running a small or medium-sized enterprise? Many people in this position are still wholly unaware of what Brexit means for them and their business.

In fact, regardless of a company’s size, Brexit, on the whole, has so far been synonymous with delay. This delay has inevitably caused economic uncertainty, and this uncertainty has prevented many enterprises from making pivotal decisions in their day to day operations; i.e. investing in new business opportunities, expanding their businesses’ premises or even just employing new staff.

The Financial Times have recently reported on this phenomenon, asserting that their research indicates that the United Kingdom’s economy is in the region of 1 to 1.5 percent smaller than it would have been if voters had agreed to remain. The Centre for European Reform thinks the Financial Times’ figures are far too conservative, instead of calculating that the figure should, in fact, be closer to 2.5 percent.

Scarily enough, for small and medium-sized enterprises, Forbes Magazine’s Bianca Cole made clear that it was likely them who were going to struggle most in the face of this economic slowdown.

According to the FSB, 99.9% of all private sector businesses were small or medium-sized enterprises; so, if Bianca Cole’s prediction comes to pass, the effects of Brexit could have a devastating impact of the livelihoods of much of the United Kingdom’s population.

With that being said, it’s not quite time to lose all hope and start building the Brexit bunker! There’s still plenty you can do right now to begin to safeguard your business from some of the potential impacts of Brexit.

Search Engine Optimisation often referred to simply as SEO, is now your most reliable ally and an essential tool in defending your company from the negative impacts of a Hard Brexit.

If you can implement SEO into your business’ online strategy for the next few years, it’s entirely possible that this potentially terrible situation could transform into the ultimate opportunity. Make sure you read ahead to discover some top tips on how SEO can help you and your business whether the Brexit storm!

SEO Copywriting

Competition for reader attention is intense nowadays. Many companies try to create compelling, and catchy content to engage more users and draw them towards the purchase step of the sales funnel. So, what one should do to not fall behind in this race?

Content is a motivational force in today’s market. It connects with readers, delivers the right message, and leads them to the products and services one sells. A trustworthy and relevant copy is, without exaggeration, what sparks interest and stimulates taking the desired action.

How can one provide a good copy that boosts traffic? From this article, you will learn about five surefire tactics of SEO copywriting, which will help you draw more users to your website.

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful.

Content Marketing

It’s hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it.

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content:

Improved Search Rankings

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business.

Get More Reach

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels.

Showcase Niche Expertise

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

How to Plan a Full Funnel B2B Content Marketing Strategy?

Why an SEO Agency Needs to Take Transparency More Seriously

3 SEO Metrics Small Businesses Need to Track

6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Boosting Conversions by Putting Landing Page CTAs in the Right Place

BREXIT & SEO – What You Need to Know to Survive?

5 Winning SEO Copywriting Strategies to Boost Website Traffic