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6 Essential Brand Assets You Need to Create for Your Business

When setting up your new business, you need to focus on branding as much as your operations. Brand assets are the essential elements of your branding strategy, and they’ll serve as the foundation for your marketing. But, which brand assets do you need, and how do you create them?

Fortunately, we’ve compiled a list of the top six assets to focus on. These elements work in tandem with each other, so you can build a strong foundation for your company. Let’s break down how to create each one and why they’re so valuable.

Brand Research – Audience and Competition

Technically, this isn’t an “asset,” but it’s a crucial part of building any brand. The research phase of creating a business will help shape your brand and ensure long-term success. Without this step, you’d be flying blind, meaning you’d be scrambling to keep up with market trends and consumer demands.

But, what does brand research involve exactly? Let’s break it down:

Target Demographics – In this case, it’s better to be hyper-focused than generic. For example, instead of appealing to women ages 20 to 25, you should focus on married women with at least one child and a household income of $80,000 or more. By narrowing your demographics, you can address specific needs and solve unique problems. During this stage, you need to figure out what’s important to your audience so you can figure out how to market to them.
Competitor Offerings – Regardless of your business strategy, you’ll have both large and small competitors within the marketplace. What are those other companies doing right or wrong? What advantages do they have over your business and vice versa? What can you offer that they can’t? Not only should you pay attention to what other brands are doing, but you should also see how their products appeal to your target demographics.
Competitor Branding – When looking at the competition, pay attention to the brand assets for each company. What do their logos look like? What about color schemes, fonts, and brand identities? If you can define these elements for other businesses, it’s much easier to figure them out for your own.

Brand Name

What’s in a name? Well, as a business, your brand name means everything. It’s the first thing people know about your company, so you need to make an immediate impact all the time. Here are some tips on how to create a captivating brand name:

Keep it Short and Simple – Did you know that Mug Root Beer used to be called Belfast Old-Fashioned Mug Root Beer? As you can imagine, the original name was too much of a mouthful, and since everyone called it Mug, the company shortened the name. You should take the same approach to your brand. If it’s too long, it’s harder for people to remember, and it might be challenging to enter into a URL bar, to get creative, we suggest using a Word Combiner to come up with a new and great name for your brand.
Make it Memorable – Complicated names or phrases can be tricky to get right. So, you want a brand name that’s easy for customers to recall later. Imagine if someone only sees your brand for a second, such as on the highway. Will they be able to remember your company at the end of the day? They should.
Incorporate Your Brand Identity – A brand identity is what you want customers to think of when they see your business. Do you want to be light and fun, or serious and authoritative? Make sure your brand name reflects that. For example, if you’re opening an indoor playground, a name like The Fun Zone fits better than John Smith’s Play Area.

Courting a romantic interest and connecting with a potential customer are similar in many ways. You have to anticipate their needs and take the right steps to build a long-lasting connection. Otherwise, the relationship will fizzle out before you know it.

To take your business to the next level, it’s crucial to identify prospects and get them interested in your products and services. However, cold emails and unsolicited calls hardly ever make a positive impression.

In today’s digital world, it’s time to leverage social networking platforms to your advantage. In particular, LinkedIn has emerged as one of the most effective ways to nurture and strengthen customer relationships.

Whether you are new to the platform or your past attempts to win over buyers have failed, here are some blunders costing you valuable prospects. Let’s dive in. Read More

How to Attract More Customers with Instagram Local Business Profiles

Over the last few years, consumer behavior has changed. For local businesses, having a good restaurant, a cafe or a comic book shop isn’t enough to attract more customers. It’s important to spread the word about your business online as a business’s online reputation impacts customer purchase decisions.

One BrightLocal report says that 90% of customers use the internet to find a local business,

82% read online reviews for local businesses, and the average consumer spends around 14 minutes reading reviews before making a decision.

Today, over one billion people are active on Instagram every single month and 90% of them follow at least one business on the platform, so it’s more likely your local customers use Instagram, too. Thus, it’s no wonder that Instagram is testing the local business profile feature to help local businesses attract their customers in-app. And if you want to make the most out of Instagram, let’s find out what is an Instagram business profile and how to use it for local marketing.

Consumers of today’s age are more empowered than ever before. They have tons of questions and zero tolerance for generic push marketing. In a nutshell, they absolutely hate being sold to.

Enter: Storyteller marketing, an unconventional marketing strategy that weaves gripping narratives to help your audience think –

As Joe Lazauskas, an expert storyteller says, “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.”

Now, while storytelling works, successfully implementing it in your marketing is no easy feat. In fact, successfully storytelling demands creativity, genuine vision, and an a-level consistency to connect with difficult consumers of 2019.

You cannot just improvise a boring story and use it as a sales pitch to attract customers. An impactful story must be emotionally engaging and focused on customers.

So in this article, I’ll answer all the questions you’ve ever had regarding storyteller marketing and further share strategies to implement.

So let’s dive in.

Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content.

A Quick Intro to Brand Content

Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:

Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.

It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.

Brand Content: Crunching the Numbers

Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:

branded content is 22 times more engaging than display ads
investing in brand content results in 86% brand recall
consumers are 14% more likely to check out a brand that has brand content
brand content is crucial for social media campaigns, with 74% of brands supporting this claim

It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before

So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide.

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

Digital marketing is about two things – Experience and Visibility.

Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games like 메이저사이트, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning.

You release the course and wait. And wait… And wait.

What must be wrong?

The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.

The good news is, this can be effectively corrected.

Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.

Read on to find out how.

Consumers in 2019 are deadly. They’re skeptic, ask a lot of questions, and have a zero-tolerance policy for bullshit.

What’s more, the competition is intense, so you’ll have to go above and beyond to reach your target market.

Enter: Shockvertising, a creative marketing tactic that deliberately violates the norm to create a trendy “buzz” effect. The goal is to break the status quo and instead “shock” the target audience—but in the right way.

But this is easier said than done.

Shockvertising is a powerful marketing strategy, but leveraging controversial topics is no easy feat. That can go wrong than right (more on this later).

In this article, I share my insights on shock advertising and furthermore, talk about brands that have successfully shockvertised their target audience.

So, let’s get started!

Brand Crisis

It’s a competitive business world out there, and you cannot afford your brand to take a hit or to fall behind. That said, it’s only natural for every brand to reach a certain point in its lifespan when making a radical change, or simply evolving, becomes imperative.

Fail to evolve with the times, the prevailing trends, and the values of your demographic, and you will lose brand trust and loyalty. And boy, are there a lot of trends that demand of global brands to make a positive change. That’s why you need to make sure that you use a problem solving test for hiring and assessing candidates.

Unfortunately, though, even the most experienced business leaders can miss some of the early warning signs of a brand crisis, whether it’s a lack of brand awareness, a shift in the company’s culture, diminished lead generation, negative customer sentiment, or other.

With all of that in mind, let’s take a look at some of the warning signs you need to act on as quickly as you can.

The idea of brands requiring a video marketing strategy is not a new one; what has changed is the importance of it on every channel and platform. Today, videos are not just another part of a marketing plan. Instead, they are the central focus of campaigns, especially the ones that include social media strategies.

Marketers, today, understand how crucial videos are for a successful marketing campaign. According to a survey, an average business publishes 18 videos a month, and the content they provide is accepted and supported by their consumers.

The world we live in is a visual one, which is why more than 87 percent of people respond to seeing more video content from brands in 2019. It proves that the adoption of video marketing is increasing every day, as more businesses are investing in improving their video marketing strategies.

Here are six ways of how video marketing can add to the success of your business, along with examples of some of the best successful marketers.

6 Essential Brand Assets You Need to Create for Your Business

11 LinkedIn Prospecting Mistakes Costing You Valuable Future Customers

How to Scale an E-commerce Business?

5 Early Warning Signs of a Brand Crisis You Need to Act On Immediately