Branding Archives - Page 3 of 5

How to Get Targeted Traffic Without Adding Keywords to Content

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want.

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look.

Social listening is a critical component of any social media strategy because many conversations happen about your brand, as social media never sleeps.

According to Sprout Social, social listening is one of the best ways to understand the natural behavior and manner in which consumers talk about your brand.

Social listening insights can inform many different aspects of your brand, including your content, customer service, and much more.

Listening also helps you know what issues your audience cares about and figure out how you can solve them. Otherwise, you won’t be able to connect with them, help, or even influence them.

Statistics show that 50% of consumers include brands in milestone conversations for recommendation purposes; while 34% do this to thank the brand.

Another 34% do it in search of reciprocity from brands in the way of discounts or incentives.

Content

When it comes to content marketing, we all have seen experts stressing on the importance of the quality of content.

And it certainly is something that no marketer can afford to disregard. However, in the modern world, marketers are taking their content marketing strategies to a whole new level: personalized branding.

It’s certainly no secret that today, the video is a major marketing trend. User engagement with video content is at an all-time high compared to every other type of content, and video is more accessible than ever before thanks to the internet and mobile devices.

Plus, compared to just a decade ago, it’s easier than ever to produce video material.

Explainer Video

Experts say that since humans are incredibly visual creatures, moving images can help us to find meaning and better capture and contextualize the world around us. And, think about it – seeing a video from an event compared to photographs or a written article about it makes it easier for you to feel like you were there, taking part.

So, it’s easy to see why video can be a very powerful tool for your brand. But where do you start?

A good starting point is with explainer videos. They are designed to give your customers an overview of your brand and the products and services that you offer, what they are, and how they work in just a few minutes. Here are just some of the best reasons to use explainer videos for your brand.

Improve Local SEO with Customer Reviews

The Internet enables large companies to reach global audiences, but it also helps local businesses to win over new customers in the neighbourhood. While there are many ways to attract local clients, customer reviews remain the most powerful search engine optimization (SEO) tactic. Here’s why:

Over 90% of local consumers use reviews to determine if a local business is good or bad
Almost 75% of consumers say that positive reviews make them trust a local business more

In other words, online reputation has the potential to make or break your on-site business, so you better do your best to improve it. Our post will show you six pro tips for boosting local SEO with customer reviews.

Online Marketing

Nowadays, developing a remarkable marketing strategy is harder than it looks. Of course, you’ve seen that brilliant ad on Facebook, and it seemed easy to reproduce. However, the reality is always different.

Crafting a high-performance online marketing strategy implies more factors. The person who develops it, the team like func.media which helps, the marketplace’s condition, the budget involved, and most importantly, the purpose of the digital strategy.

In today’s post, I’m sharing 4 important tips to upgrade your online marketing performance and take your business to the next level.

They say that a logo design is much more than what meets the eye and that in fact is true. We see logos every day and cannot exaggerate their importance to the extent of extremity. From a consumer point of view, we’re so much used to logos that we can’t recognize a brand without a visual representation of it.

A logo is a trademark or the symbol of recognition for any business or brand. While many businesses are good at making the impact with their logos, most aren’t that lucky or fortunate enough. A business owner must recognize that a logo is an ultimate source for developing better consumer grounds as it gives them a competitive edge in the market.

It might sound too good to be true, but there are many factors that revolve around a logo. Your logo isn’t there to surprise the art aficionados out there, it’s there to improve your marketing strategy and enhance your chances to appeal to your customers. You have to pour your business ideologies into the logo that is going to take the determined shape. Your professionalism just steps out from behind the curtains. If you need a professional logo for your business, I suggest you to contact GraphicSprings as they can help you design the best logo that will suit your business and product offerings.

One of the most important things for brands today is to make sure they are present in social media. It’s the best way to expand your business, find new clients and customers, evolve your marketing campaign, and it provides a number of amazing benefits every business owner should use. However, with the internet expanding so fast, and with the development of new technologies, it has become imperative to ensure the safety of your brand’s social media.

If you’re a business owner, social media can provide you with all the necessary tools and resources which can help you expand your business quite a lot. However, if you’re not careful with your social media accounts, your business can suffer greatly. With so many brands falling victim to brand-damaging situations on social media, you have to learn the best way to deal with this problem.

As a freelancer who works solely from home for the last 5 years, I can tell you – mastering social media presence and branding isn’t an easy task, but it’s not impossible to achieve either. You will need to put some time and effort into learning and understanding the most important things about branding in social media, but there is quite a lot to gain. I’ve made this short guide through some of the ways business owners use to protect their brands on social media. So, let’s not waste time and let’s get straight to it.

With its soaring active user count, Instagram has become the hottest social media property. And a lot of the platform’s growth can be attributed to the rising popularity of ephemeral content. As more and more people gravitate to both creating and consuming this type of content, brands have also jumped on the bandwagon.

If you haven’t crafted an ephemeral content strategy yet, this article serves as a guide to how you can use the trending format to grow your brand, and ultimately, your business.

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market.

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure.

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy.

5 Ways Your Content Writer Can Help in Personalizing Your Brand Outreach

7 Top Reasons to Use Explainer Videos for Your Brand

6 Practical Tactics to Improve Local SEO with Customer Reviews

4 Tips to Upgrade Your Online Marketing

Why a Good Logo Design is the Holy Grail for Your Small Business?