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What is Domain Authority and How Should You Build It?

Two trillion and over: That’s the number of searches conducted by people on Google. These are people who search with intent. This includes the intent to buy products or services and also others gain information on specific areas related to those products or services.

Naturally, many of these searches are going to be related to the industry that you are present in – are you tapping into them?

Google Search Statistics

Personally, when I started my startup, making my website search-friendly wasn’t my first priority. Fast forward a couple of years and it is one of my top goals for the year. I realized one important but obvious truth the hard way: people don’t like being sold.

Of course, sales continue to be a very important part of my organization as it is for most. But making the sale to a customer who has come to you vs. you going to them, has very different dynamics.

In this context, I would like to explore one of the most critical parameters that can help you adjudge how you will perform in search: Domain Authority.

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

74% of the B2B customers conduct half their research online before they complete their purchase offline.

If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.

Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.

Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.

The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.

In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

Brand Crisis

It’s a competitive business world out there, and you cannot afford your brand to take a hit or to fall behind. That said, it’s only natural for every brand to reach a certain point in its lifespan when making a radical change, or simply evolving, becomes imperative.

Fail to evolve with the times, the prevailing trends, and the values of your demographic, and you will lose brand trust and loyalty. And boy, are there a lot of trends that demand of global brands to make a positive change. That’s why you need to make sure that you use a problem solving test for hiring and assessing candidates.

Unfortunately, though, even the most experienced business leaders can miss some of the early warning signs of a brand crisis, whether it’s a lack of brand awareness, a shift in the company’s culture, diminished lead generation, negative customer sentiment, or other.

With all of that in mind, let’s take a look at some of the warning signs you need to act on as quickly as you can.

Google Local Services Ads

If you have never heard of them before, this is the perfect time to learn about Google Local Services Ads that are placed right at the top of search results. You should care because when LSAs are present, 25.3 percent of clicks go to paid results. But, when these are absent, the number goes down to 14.6 percent.

Google Local Services is a pay-per-lead advertising platform that was initially called Home Services ads when it began as a beta test back in 2015 in the San Francisco area. Back then, businesses had to complete a screening process before they could secure a listing under these Home Services ads.

The screening process checked if the licensing and insurance requirements were met and carried out criminal background checks for employees. When consumers look for a contractor through these ads, they could call a business directly or compare the pricing form up to three businesses.

Since then, the look and the process of Local Services ads have changed. A consumer can no longer request an online quote or select multiple businesses to request quotes. Currently, the only option available to consumers is to directly call businesses to compare services quotes. One process has stayed the same through the transition to Local Services Ads- companies still need to pass Google’s screening process.

Content marketing is an entire mood! As profitable and marketable as content marketing is, however, there are lots of people who fail at it.

Tired of failed content marketing campaigns? Perhaps you need to get a better grip on content marketing statistics, as proper usage of statistics is the key to success in the world of content marketing.

In this post, I’ll let you in on some of these crucial statistics which are essential for your brand’s success in content marketing. This way, you are better guided on the steps to take in your next content marketing campaigns. Sounds good?

Let’s get all the juicy statistics!

Email Marketing

Every once in a while, some email subscribers end up straying. However, with active email accounts expected to hit 5.6 billion by 2019, digital marketers need to think of ways to tap email marketing and reconnect with lapsed customers.

Findings also reveal that 80% of business professionals believe that email marketing increases customer retention and acquisition. While not directly, this fact does have implications for businesses who are looking to win their lost customers back. After all, retaining old customers is more cost-effective than finding new ones.

In modern times, inboxes are extremely crowded with marketing emails. In 2018, 281 billion emails were sent and received each day. This number will shoot up to 347 billion in 2022. On average, the email performance based on key metrics are as follows:

Open rate 92%
Click-through rate 69%
Unsubscribe rate 17%
Click-to-open rate 10%
Bounce rate 06%

Cleverly written emails can improve the click-through rate and click-to-open rate. Email marketing can help you rekindle your relationship with estranged customers and turn them into loyal patrons. Here’s how:

When you want your website to make it to the top page results something that you cannot afford to skip is internal linking. Internal linking has been important to Google from the day it came into existence. It is perhaps an important SEO factor after quality content.

What is Internal Linking?

As can be guessed from the name, internal linking creates links between pages on a domain. Internal linking is nothing but a type of hyperlink that not only forms a bridge between different pages on a website but also provides an ease of navigation to the visitors.

Internal links are a vital aspect of SEO. Without it, your website won’t secure the desired ranking.

Internal Link

Also, internal links indirectly help search engines like Google to understand which pages carry more weight and authority among the web pages.

Internal links are different from backlinks. The basic difference is that while internal link connects different pages of the same website, backlink connects two different websites.

Internal links also cannot make a direct impact on Google’s search engine like backlinks do. However, it doesn’t mean they are not important for ranking.

Internal links affect Google or other search engines indirectly. They also play a role in increasing the backlink authority. Internal linking is extremely helpful in ranking newly published posts or pages. When you publish a new post they do not possess any authority.

However, through internal linking, you can transfer the existing page authority of the website to the newly published posts.

In this way, you can allow a much faster indexing of the new post.

With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.

While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.

As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.

So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions.

#1. Create Relevant Content

The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.

Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.

A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.

What is Domain Authority and How Should You Build It?

5 Early Warning Signs of a Brand Crisis You Need to Act On Immediately

Everything You Need to Know about Google Local Services Ads

Email Marketing: 8 Ways to Reconnect with Lost Customers and Make Them Stay

Internal Linking for SEO: An Ultimate Guide for Beginners [2019]

What is Internal Linking?