Content Marketing Archives

10 Examples of Great Copywriting in an E-Commerce Store

For an e-commerce store, copywriting involves the writing of persuasive, advertising, and promotional materials to convince the audience to make purchases.

However, great copywriting is not just created to describe and advertise products; it is created to build a sound emotional connection with the audience/customers.

Great copywriting can play a big role in the success of your e-commerce store. This is because it can:

Boost leads.
Draw in the potential audience’s attention.
Establish a solid connection with clients.
Spark interest in the products.
Generate sales.

But, you may not know how to do great copywriting. In this comprehensive, you’ll learn about different ways of great copywriting with the help of examples. In the below sections, we listed the copywriting examples of ten popular brands.

10 Best Examples of Great Copywriting in An E-commerce Store

Example 1: Allbirds: Simple and To the Point

Allbirds is a shoe company that is well known for providing its customers with comfortable as well as sustainable shoes. Its e-commerce store has a great increase in leads and buyers. We conducted some research and reviewed its multiple products.

We found that all of its copywriting (product descriptions) is simple and straightforward.

For Example:

We read the product description of Allbirds for “Tree Runners shoes”. The copywriting states all the aspects of these shoes in a very simple form. The below image shows that:

What’s Great About this Copywriting?

Below are the points that state its greatness:

It is clear, concise, and informative to make the customers knowledgeable about the product.
It sincerely stated all the aspects of shoes like manufacturing materials.
It states the benefits in a natural tone and avoids the excessive use of promotive words.
It illustrates why the shoes are the best choice for the environment.

From bloggers to influencers, you’ve seen people create all kinds of entertaining, engaging, and educational content that is expressed through different media arms and channels.

If you are wondering what that means for you and how you can make use of it in your own business, then read the rest of this post to discover everything you need to know about what a content creator is, the types of content creators out there, and how you can become a successful content creator.

But before we can define what a content creator is, I think it’s important to first take a step back and look at what content is in the first place.

What is Content?

Content is a broad subject, which means defining it may not be as easy as one might think.

For example, when you conduct a search for “What is content”, you’re presented with varying definitions, including the following:

Content is the information contained within communication media. This includes the internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content.
Content is information presented with a purpose and distributed to people in a form through a channel.
Content is the stuff you publish, which covers writing, visuals, video, presentations, etc. that can be published on blogs, webpages, social accounts, etc.
Content is a compilation of information, ideas, and messages that are translated into some kind of written, visual, or audible format for others to consume.
Content is engaging, relevant, reliable, interesting, entertaining, or enlightening in the form of text, image, video, or audio.

The definition of content might mean different things to different people and in different situations because of context.

The average small business can spend a lot of money on marketing without achieving much in return. Luckily, there are plenty of low-budget marketing ideas that will help your small business get started without costing you a fortune. The key is to find the right ones for you.

If your small business is new, it will take time to build up a steady stream of customers. Keep that in mind when looking for marketing ideas. You won’t see much immediate returns. But, over time, your small business will begin to see new customers and an increase in revenue.

Small businesses are invisible to most people, and their chances of getting noticed by potential customers are slim to none. If you operate a small business with a limited operating budget, you might have to get creative about finding ways to market your business. Fortunately, this article is going to give you low-budget marketing ideas for your small business. Read on.

Create An Instagram Account

Instagram is a great social media platform for small businesses of almost any kind. It’s very visual, so it’s a great choice for businesses that focus on visual products.

It’s also a fast-growing platform that’s gaining popularity in almost every category. That means that you have a great chance of attracting a large number of followers.

Put Up Flyers in Your Local Area

This is an old-school marketing idea that still works. You can buy inexpensive flyer templates online or create your own.

The only thing you need to do is print out the flyer and put it up in your locality.

You can post flyers in local grocery stores, convenience stores, and other public areas.

Using Branding Stickers As A Lead Generation Strategy

Most small businesses have a problem generating leads from their existing customers. This low-budget marketing idea can help you solve this problem.

You could host a free seminar or a free product launch where you offer your customers an opportunity to learn more about your product and how they can benefit from your product. An awesome way to leverage this free event, while also being able to offer a free gift to your customers is to incorporate marketing of the event via stickers. The likes of customized branding, whereby you could showcase your brand via small or large format stickers, using your company logo and tagline on any swag item you may have decided to use for your free event. At Helloprint Stickers, you are able to do just that. Consider offering free merchandise with the option of customized stickers to promote your offer or product. A great and cost-effective way to market your campaign and company.

Use Blogging Platforms

Blogging is one of the best ways to gain new customers for your business. It’s also a great way to build brand recognition.

There are many blogging platforms available. You can choose a platform that’s based around the audience you want to reach.

You can also choose a platform based on the demographics of your audience. If you sell to a specific demographic, you can increase the number of customers you have by choosing a blogging platform that caters to that group.

Repurposing your content can lead to key insights and connect you with like-minded bloggers. It can get your guest posts on high-traffic websites and drive conversions by targeting specific segments of your audience.

As a business owner, you know how important content is. You need to consistently produce relevant, engaging content to stay ahead of the competition and grow your business.

But you also know that with all of your other responsibilities, it’s easy to get bogged down by just one part of your business, like writing good content. Hiring professionals who will help write an essay makes your content repurposing exercise simple. The experts will use minimal time at an affordable cost in keeping your loyal online base engaged.

In this article, we discuss ways of repurposing the existing content. But first, it’s essential to know what it is, how to do it, and its benefits.

What Is Content Repurposing?

Content repurposing is adapting your existing piece to suit new uses and formats. It can be as small as posting a tweet that links back to a blog post or as big as creating an entire series of YouTube videos using your blog posts as a rough guide. This is an excellent strategy for small businesses that don’t have the time to create large volumes of new, original pieces.

With repurposing, you can save time and money while still providing your audience with the high-quality content they expect from you.

When to Repurpose Content

You should repurpose content when you:

have some great blog posts that need to get more eyes on;
want to reach new audiences for your content;
want to promote an old blog to keep it relevant;
have a great article that isn’t achieving your projected attention;
struggling to come up with new ideas and don’t have time to produce more content from scratch.

As of the year 2021, 2.4 billion people shop online. The number is enough to state that eCommerce is a booming industry.

However, reaching at a level where the eCommerce giants like Amazon, eBay and Alibaba are, might seem insurmountable. Especially, if you are new to the industry, you need to know what they do differently. You can also learn why you might need to buy a barcode for the products you wish to sell.

A winning business model with a striking marketing strategy helps you stand out. Your business model should include strategies to reach customers and drive sales. While your marketing strategy should help in brand awareness and customer retention. For that, you need to know which medium of communication do your customers prefer.

61% of brands use email marketing to reach out directly to their customers. This means emails have not become outdated. In fact, it is still the most used platform for marketers. To have a successful email campaign, you not only need to include email marketing but also have to optimize it with tools available in the market. Source

Email marketing tools provide email templates, test, send and generate reports on email campaigns. However, these tools could get a little expensive. You can find out about more alternatives that are affordable and suitable for your business.

You now know how email marketing is most used by businesses today. However, marketing is step 2.

Let us first understand what do you need in your eCommerce store to garner the results you want:

Content marketing, and especially SEO-optimized content marketing, is quickly becoming the backbone of marketing for companies across industries. It requires time, effort, knowledge and money to do well, so if you have the budget, hiring a digital marketing agency to execute an informed content strategy can make a big difference. There are plenty of resources out there for you to learn to do it on your own, however. With that in mind, below are 7 ideas for making content for boring industries.

Associate Your Industry With Non-Boring Ones

Leaning on industries that are not boring is one of the best ways for firms in dull industries to improve their content marketing. Maybe you own a cleaning company; you could explain why cleaning is essential for families with children who have allergies or how long it would take to clean something or somewhere famous, such as Buckingham Palace or a celebrity’s opulent mansion.

Maybe you make ball bearings; you might talk about all the ways ball bearings make daily life possible. The goal is to discover a common ground between your company and a more appealing and marketable industry, so you can stay relevant while also producing mainstream content.

Educate People

Many dull industries are dull because they are not geared toward customers. You might work exclusively with other businesses or a very niche demographic and, therefore, only a small portion of the population.

Focusing on search engine optimization is one of the most important aspects of running a website today. It involves a variety of different strategies, including on-site optimization, content creation, and more, that make your website more visible on relevant search engine results pages (SERPs).

You need to ensure that your SEO strategy is customer-centric and geared towards their needs. In this article, we’re going to outline how you can do just that.

Let’s get started.

Publish high-quality content your audience needs

Content marketing is the process of publishing website material, like articles or videos, in order to stimulate interest in your brand or products. It can also help you to boost your SEO in several ways — for one, it gives you more opportunities to target relevant keywords. And, secondly, it shows off your expertise. Google wants to send its searchers to the most reliable and accurate sources of information possible. So, if you show off your expertise through your content, you’ll get an SEO boost!

When determining what types of content you should create, make sure you’re covering topics that are closely related to your business. For instance, if you have an e-commerce website, you’ll want to engage in content writing for ecommerce websites specifically catering to that niche. This will help to ensure that you draw the right people to your website.

Let’s break down a few different types of content with examples for inspiration.

How-to guides

How-to guides should walk your website visitors through a process step by step. Think about what questions or pain points that people have about your niche. Writing how-to guides that address them is a great way to draw people to your website and help them out in the process, building trust with them and potentially leading to them spending money with your business.

For inspiration, let’s take a look at a good example of a how-to guide.

Content marketing involves developing content such as blog posts, guides, or videos and publishing them on your website to get people interested in your brand and the services you offer. It is one of the most effective strategies you can use to attract more leads for your business.

So, in this article, we are going to look at the different content marketing techniques you can use to generate more leads through your website and reach your sales goals.

Drive traffic to your site by answering your audience’s questions

One of the best ways to reach your target audience — especially through search engines — is by creating content that answers the questions they’re already asking. This means your content should be answering queries that are relevant to the products and services you sell, or to your industry overall.

One way to find these questions is by going through the queries that people send to your customer service team so you can have a better idea of the problems that your customers are facing. You could also join social media forums like Reddit or Quora and look out for spaces where people are discussing topics that relate to your business or niche.

Let’s take a look at some businesses that are already using this tactic to reach their target customers, generate leads, and make more sales.

Content marketing is arguably an empowering medium to target and engages the right audience.

Though content marketing has been impactful, marketers still grapple to find the suitable content to strike the right chord among their prospects and target audience. Simply churning out volumes of the content does not serve the purpose of attracting the right customers. The success of a content marketing strategy lies in identifying the exact needs of the audience and delivering content to them through the right medium.

Due to the high volume of content availability, some pieces may get lost and never see the light of day. So what kind of content can help attract the maximum number of prospects?

Interactive content takes charge of this aspect and ensures to provide marketers with supercharged results.

Undoubtedly, interactive content is a driving force for marketing strategies. So let us delve into its intricacies and know how it can help businesses boost their conversion rates.

Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content.

A Quick Intro to Brand Content

Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:

Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.

It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.

Brand Content: Crunching the Numbers

Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:

branded content is 22 times more engaging than display ads
investing in brand content results in 86% brand recall
consumers are 14% more likely to check out a brand that has brand content
brand content is crucial for social media campaigns, with 74% of brands supporting this claim

It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before

So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide.

10 Examples of Great Copywriting in an E-Commerce Store

10 Best Examples of Great Copywriting in An E-commerce Store

Example 1: Allbirds: Simple and To the Point

From Bloggers to Influencers: What Is a Content Creator?

What is Content?

25 Low-Budget Marketing Ideas for Your Small Business

Create An Instagram Account

Put Up Flyers in Your Local Area

Using Branding Stickers As A Lead Generation Strategy

Use Blogging Platforms

A Guide to Repurposing Your Content

What Is Content Repurposing?

When to Repurpose Content

5 Growth Lessons learned from Top 5 eCommerce Stores

8 Ideas for Making Content for Boring Industries

5 tips for developing a customer-centric SEO strategy

Publish high-quality content your audience needs

How-to guides

5 ways you can use content to generate more leads for your business

Drive traffic to your site by answering your audience’s questions