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Content Marketing vs Inbound Marketing: Are They the Same?

Content marketing vs inbound marketing, what a great debate between the two!

Even the experts are struggling to differentiate them or point out which one is better than the other.

Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same.

Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers.

Without further ado, let’s jump right into the details.

People often say that content is king, but is it really?

While we cannot deny the power of content, by itself it doesn’t give you enough power. It is really hard to rank in Google without optimizing that content. There is simply too much information on the web which makes it hard for random pages to get traffic.

On the other hand, if you’re at the top of your game both in terms of content and search engine optimization (SEO), you can get some incredible results. This is why SEO, content writing and internet marketing, in general, are such important skills in the modern world.

Content marketing is an entire mood! As profitable and marketable as content marketing is, however, there are lots of people who fail at it.

Tired of failed content marketing campaigns? Perhaps you need to get a better grip on content marketing statistics, as proper usage of statistics is the key to success in the world of content marketing.

In this post, I’ll let you in on some of these crucial statistics which are essential for your brand’s success in content marketing. This way, you are better guided on the steps to take in your next content marketing campaigns. Sounds good?

Let’s get all the juicy statistics!

With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.

While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.

As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.

So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions.

#1. Create Relevant Content

The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.

Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.

A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.

Website Redesign

These days, every business requires a well-designed website in order to operate in the online world. Websites have become a crucial factor for businesses, mainly because they’re the main point of interaction between companies and consumers, as well as the main point of sale. That’s why the majority of website owners strive towards making their website as visible as possible online.

One of the best ways to achieve that is to engage in SEO (Search Engine Optimization). By ranking well on search engines, such as Google, your website isn’t just more visible but also favors increased awareness, credibility, and exposure, among other things. However, every web owner knows that sooner or later you’ll have to redesign your website. to get more help, hire this web design service in Singapore.

Websites evolve alongside modern technology and market trends, which means they’ll need a new look or improved functionality. But if you spent time and resources engaging in SEO to improve your rankings, wouldn’t a website redesign ruin all that you’ve worked for? Fortunately, that’s not the case and you can redesign your website without having to start over with building your rankings. With that in mind, here are a few ways you can redesign your website without losing your search rank in the process.

The Internet revolutionized the world: how we communicate, how we learn, and how we buy things.

Today, a majority of consumers spend hours gathering information and comparing products and services before they make a purchase.

According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision. Some of that content is likely an answer to the question, “Should I buy X or Y?” So, how do you market to this research-driven customer base?

Give them the information they’re looking for.

86% of B2B marketers report that their organizations are using content marketing. Custom content is the best way to lead customers through the sales funnel. The trick is to learn what kind of content makes the most impact at which stages of the sales funnel.

Did you know that only 4% of people believe that backlinks can barely influence your rankings?

That means a whopping 96% disagrees with them. These people believe that link building is one of the best ways of making a mark on the top of the SERPs.

But if you think that acquiring just any type of link can get you there, you’ve got another thing coming.

While some links can catapult you to the summit, others go the opposite direction. So, rather than pursue every backlink opportunity that comes your way, you need to distinguish the good from the bad.

In this post, let’s look at this one SEO factor that can make or break your rankings: the quality of your link profile.

Let’s get the ball rolling.

What are the links?

Links can either be internal or external. First, let’s cover internal links. These are links that connect to internal pages of the same domain.

Here’s an example from Mondovo’s blog post on SEO content writing.

Content Writing

When you click the link, you’ll be sent to another page on the same blog.

Simple, right?

Internal links matter because it passes on traffic and PageRank to other pages in your site. Search engine crawlers will also have an easier time discovering them.

If you have a high number of internal links that point to a specific page, you’re sending Google a signal. You’re telling them that your page is important.

As long as you created this link naturally, Google will give that page a nod. Meanwhile, external links are links that point you to a place outside a domain.

If these links point you outside of your site, you can refer to them as outbound links. And if they are pointing to you from another site, you can refer to them as inbound links or backlinks.

You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective.

Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.

What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.

Worldometers.info

While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively.

Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.

In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.

2019 brings new scope to flourish your business by adding creative ideas to your website. Designing a and building a new website for your business is the ultimate form of brand identity. It says who you are, what you sell and what you stand for as a business. Make the designing and building of your new website a stress free and an enjoyable experience from day one and so on, you may check out this website designers in Geelong here to know how!

It’s difficult to bang on your website design within an hour or day, it takes longer. The days of traditional design are gone in which you design your sites with the company about us and a few images to engage as many customers. Today sites and apps are zestful and interactive. When looking to create a beautiful looking design for your website, you may check out this fresno website design company here for more info!

As a user, we spend more than half of the time to read online financial investment strategy, news, navigating the website and using web apps. But our experience online is not the greatest that we could have. And the reason behind this is poor design or inappropriate layouts that didn’t understand the user’s interest. The business needs to add more valuable aspects to hold user on your site for longer.

As designers, it’s our first priority to design a site with the best user experience. And it’s a little difficult but not impossible to perform.

Here are some best UI/UX principles, we put together to follow for creating a great and effective website in 2019.

Content is the pillar on which a content marketing strategy pivots. Creating avant-garde and audience-centric content is the best way to earn worth and leadership in a niche.

Let’s find out how to avoid creating fluff that no one cares about and create content that’s close to being revolutionary:

Strategic Tips

1. Share your personal experience. A narrative about what you have learned or achieved helps put across a unique perspective about a topic.

2. Fix a goal for content creation before starting – the strategy helps prevent thin content. Decide if you want to create awareness, drive engagement or get conversions.

SEO & Content – The New Power Couple

How to Redesign a Website Without Losing Search Rank

How to Plan a Full Funnel B2B Content Marketing Strategy?

The One SEO Factor That Can Make or Break Your Rankings

What are the links?

5 UI/UX Principles to Follow for Creating a Great Website in 2019