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[Infographic] The Latest Social Media Marketing Best Practices You Need to Know

How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

cool website design

Since 2016, considering user experiences, we have seen a sharp shift towards great design ideas into UI design. This is probably the most significant change that has taken place in the world of web designing after apps such as Pokémon Go blurred the line between reality and screens. In 2017, web designers have literally come up with creative web designs which were more personalized for users and at the same time, time-saving also.

Here, we have tried to showcase the best of the lot and cool website design ideas which you should check out and implement to rick ahead in 2018.

I love emails. Well, it’s my job you’d say but really, I love the way emails are changing and email marketers are adopting new technology, creating the most amazing designs of which we had never even thought a decade ago.

However, email marketing isn’t an easy task. A subscriber might open your emails in the beginning but whether they will continue to be excited about your emails depends on how good you are at keeping them engaged. And how is it that you can keep them wanting more? By surprising them with novel ideas – a catchy copy and a rocking email design.

81% marketers believe that interactive content engages subscribers more than static content. Moreover, interactivity increases unique click rates by 18% and click-to-open rates by 10%.

Interactive Design Elements

Interactivity seems to be blazing a trail!

But what exactly is an interactive email? An email that nudges the subscriber to take an action in the email to trigger an event within the same email – that’s what interactivity is about.

Great. So, let’s jump to the different interactive elements that can make your emails awesome.

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

If you’ve decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will probably think that the Internet gives you all information you need to start. And it indeed does.

The Internet is full of information. However, you have to be looking at all the right places and rely on all the right sources.

There are incredibly useful online resources about digital marketing. However, they don’t offer you systematized knowledge on the matter. What is systematized knowledge, exactly? – Information derived from observation, study, and experiments that determine the principles or nature of what’s being studied.

When it comes to digital marketing, you’re getting great resources that cover different aspects. However, it’s hard to learn everything when those resources are scattered all over the place.

If you’re a complete beginner, it’s best to start with the books that will certainly have their influence on you later on.

Let’s check out the top 10 must-read digital marketing books that every beginner should read.

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you don’t know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so it’s a question of deciding what’s right for your business.

So, what’s involved?

Well, there are four areas where a little ‘tweaking’ to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

One of the most compelling ways to promote your blog post or written content is to use imagery to engage your viewers. No doubt, you’ve heard this before. But how do you find or create unique visuals that both look good and increase your conversions?

That’s exactly what we will be discussing in this article.

Promote Your Blog Post

Deciding which images to use when trying to drive traffic to any destination on the web is critical. For blogs, it is an essential part of introducing people to your brand, getting them to read your content, and convincing them to subscribe. Without graphics that entice viewers to do something, your job becomes much more difficult.

That’s why we’ve put together this complete guide on how to promote your blog post which takes you through every step of the process. By following these steps, you’ll no longer have to worry about whether or not your visual elements are working the way you need them to.

Every day, thousands and millions of websites are created globally. And almost every other day, Google changes its search algorithms. Some of these algo updates are minor tweaks while some are really major updates that shake up the SERPs.

This infographic below will help you understand the 9 major Google algorithm updates rolled out in the last few years with a brief on what each update focuses on. Read on and spread the word.

The digital age is booming and there doesn’t seem to be any sign of it slowing down or stopping.

Page Speed for Mobile Ranking

Internet and technology are becoming an essential fixture in people’s lives. Every day, not one person refrains from using the internet or a piece of technology in this generation.

Furthermore, internet and technology keep on evolving in hopes that it will benefit the people. One of its evolution is improving its mobility and usability. From desktops and laptop, both can now be found in the palm of your hand through smartphones.

Due to its compact form and mobility, many people prefer the use of it when surfing the internet. They can be anywhere, anytime without losing connection from the virtual world.

It also shows that the population of mobile internet users keeps on growing where studies predict that 63.4% of the population is going to use mobile internet.

Would you be able to believe that Instagram Stories has outpaced Snapchat? No… Right? But that’s the truth. It actually took 6 years for Snapchat to reach 150 million daily active users which Instagram Stories managed in just first 6 months of its launch. Unbelievable!

Instagram Stories is only 1.5 years old and it has already acquired 300 million daily active users. Wondering, what makes Instagram so popular amongst the users, especially amidst the millennials? On top of it, businesses have also entered Instagram dynasty to increase the user base and improve their social network. In the year 2017, over 50% of the businesses published stupendous stories on Instagram.

Whoooo doesn’t like Stories? In fact, marketing today is all about storytelling. Stitching of images in one frame and presenting it in front of users is one of the best tricks top digital marketing companies are using to engage millions of users and get connected.

It’s not easy to represent creative and innovative ideas on the table and shape it to attract users. But when you are doing marketing activities on Instagram you are open to ample of enthralling features which gives a complete makeover to your idea making it more appealing and attractive- the way users like to see.

20 Cool Website Design Ideas You Should Check

How to Add a Zing to Your Emails With Interactive Design Elements?

SEO for SaaS – How to Drive Organic Traffic to Your Website

How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

[Infographic] 9 Major Google Algorithm Updates Every SEO Webmaster Must Know

Speed for Rank: Utilizing Page Speed for Mobile Ranking