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6 Smart Ways to Boost Your Website Traffic Without Spending Too Much On Advertising

Search engine optimization is a challenge for many business owners. It is a very complex set of tasks and to top it all off SEO changes dramatically all the time, so the fundamental best practices are often very very similar from year to year, but there’s always nuance. – Rand Fishkin, Moz.

For every professional trying to succeed, the path is full of minor and uncommon challenges. Whether it is a Fortune 500 giant or a small business, the challenges remain the same because we all thrive on the World Wide Web. SEO remains the same for all kinds of websites whether it’s one that comprises of hundreds of pages, or a one-page site.

70 percent of the links users click on are organic because they ignore paid ads. This article contains success stories, tips, and measures you can take to rank your website higher without paying a dime in advertising.

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

Digital marketing has changed rapidly since the beginning of the 21st century, and even in the last ten years. At one time, a website was a handy marketing tool to have, but far from essential. Now, not only do businesses need a website in order for their marketing campaign to thrive but an active presence on social media, a strong email list, a Google business listing, and an app doesn’t hurt.

Every resource about digital marketing uses acronyms like SEO, SMM, and CMS that can make an entrepreneur’s head spin as they make their first foray into digital marketing.

There’s no denying the importance of digital marketing. When we live in a world with more mobile devices than people and nearly 2 billion people currently on social media, digital marketing is the most effective way for businesses to reach their target demographic and turn those leads into new customers.

But the internet is vast, and so, of course, is digital marketing. Every business has a different strategy, and it can be overwhelming to know where to start. The solution is much like anything else: start with the essentials and then branch out as you feel more comfortable. Here are the 5 things to focus on when you’re just starting your digital marketing campaign.

Free Tools for SaaS-Based Startup

Every big company was once a startup. Whether it’s Apple, Amazon or Google, they all had humble beginnings, but now they’re on the top of what they do. But how were they able to achieve such great milestones? Well, as much as I would like to discuss the stories of hardships the companies and their founders have gone through, they all had one thing in common; they used the right resources at the right time to scale their businesses.

Well, you see, smart, timely and cost-effective decision making can determine whether your startup would survive long enough to initially sustain itself and then advance towards expansion or scaling phase. You see, 90% of the startups fail because out of many reasons of their failure, one big reason is that they think that they wouldn’t be able to kick-start without getting a decent amount of funding. But they couldn’t be more naive because if you can’t make money without money, you won’t be able to make money with money.

So, here are some of the free tools that every SaaS-based startup can utilize in their initial phase to align their workflow, manage and secure their assets and get organized. Bear in mind that most of the tools mentioned do have a free subscription but their utmost utilization is on premium plans. So, choose and upgrade wisely.

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

Let’s face the truth: there is something common between a corporate giant’s brand and a startup’s brand: if it’s unable to differentiate itself, it will be lost soon. But there are higher chances that a new brand will be the first one to lose the game.

Here’s the proof: 59% of people over the globe prefer purchasing from a brand they’re familiar with, according to a survey conducted by Nielsen.

So, if you’re a startup launching a product for the first time, you should make sure your brand stands out from the crowd. That’s when you need a brand identity.

Not sure how to bring out the unique personality of your brand when there are millions of other brands combating for the same market share?

Here’s a simple formula: the stronger the brand identity is, the higher are the chances of success.

In this post, we’ll guide you through the five basic steps of developing brand identity.

You’ve heard the age old saying ‘if it was easy, everyone would be doing it,’ right? Well, this is entirely the case when it comes to viral marketing. After all, in an age of digital technology and rapid multimedia consumption, what brand doesn’t want to go viral? Some brands come up with seasonal content to make the post go viral; while others tend to work hand in hand with a digital marketing agency to come up an overall campaign complete with social media plans.

Thanks to the number of social media platforms, standing out above all the noise is becoming increasingly difficult. So how do brands create posts that go viral?

Unfortunately, there’s no secret code with this one. If there was, practically every post would be hitting the big time. So, this is where you have to get clever and create compelling content that people can’t help but share and share.

To help you on your way, we’ve compiled a list of 12 hints and tips to guide you on how to make a post go viral.

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future.

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

SEO Services India

In the early years of the internet, blogs started out as online journals – focusing more on sharing the writers’ experience and opinions with the world on a wide range of topics as opposed to the major platforms for promotions and business they are today. Nowadays, you’d be hard-pressed to find any major website without a blog that’s updated regularly with topics that vary from new product and service info to general authority building content.

The other major development in the blog ecosystem was the explosion of websites that allowed anyone to create a blog. This major development inconvenience resulted in an explosion in blogs created. As of 2015, there were over 180 million blogs online with over 2 million articles being uploaded EVERY DAY!

With this much content going live every day, it’s become harder and harder for blogs and their writers to stand out in order to generate followers and traffic. Creating content that was unusual, interesting to read, educative and informative is no longer the standard to strive towards. That being said, when we were doing research for clients who were interested in setting up a blog, we uncovered some tips that you can follow in order to make your blog stand out and take it to the next level.

5 Smart SEO Tactics That are Worth the Risk

The Quintessential Free Tools That Every SaaS-Based Startup Can Utilize

How to Create Link-Worthy Content Without Spending a Dime

White Paper or Case Study – Choosing Based on SEO Value

The SEO Benefits of Content Marketing

24 Killer Tips to Take Your Blog to the Next Level