Digital Marketing Archives - Page 11 of 35

5 Common Google Ads Mistakes That Can Wreak Havoc on Your Campaigns

As a Google Ads consultant by trade, much of my time is spent auditing and optimizing poor-performing accounts. In short, I tend to encounter many of the same Google Ads mistakes time and time again. And 90% of the time, they’re common mistakes can be fixed in just one or two clicks.

Call it a “mistake” or just simply not knowing, there are many features to Google Ads that can hide beneath the surface. Simply being aware of certain settings and options can help you actualize a more efficient and successful PPC campaign, which is the name of the game with Google Ads.

To help you get the most out of your Google Ads account, below I share five of the most common Google Ads mistakes I find on a regular basis.

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

Content Marketing

People all around the world watch more than 1 billion hours of video every day, and this number is rising steadily. According to the latest research, YouTube is already the second most popular site in the world (no one beats Google), with over 23 billion monthly visits and 300+ hours of video uploaded every minute.

Clearly, the video is incredibly popular, and the reason for that is pretty simple: it encompasses all content types – images, music, text – and combines together two things that catch our attention most: sound and movement. No wonder that video is a proven tool for increasing customer engagement, increasing sales, and helping people make better buying decisions.

If you need more proof, here are some reasons why you should include video in your content marketing along with some pretty convincing evidence.

Video Marketing

In this mortal world, nothing remains forever. We can see a lot of changes with the passage of time. Be it our eating items, clothing pattern, living style, or technology, everything keeps on changing constantly.

Undoubtedly, technology has changed each and every aspect of our lives and in the last few years, digital media has gone under a lot of transition. There are even specialized college degrees in digital media that would allow you to work in a variety of settings. If we particularly talk about Content Marketing, starting with print media or Television, we can see a lot of change.

The marketing trends keep on changing every year. In the marketing world, video marketing has become a trendsetter and it is also not wrong to say that the future lies in video marketing. Even adding video to the Search Engine Marketing campaign can also impact ranking. This is the reason many reputed companies like Mondovo recommends video marketing for delivering better SEO results.

Youtube has become the second largest search engine after Google. It has received more than 1.5 billion logged in user monthly.

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

Improved brand awareness
Improved brand reputation
Improved content quality and value
Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!

Ecommerce SEO

The more traditional means of e-commerce SEO are fierce. Outranking the Amazon’s, Zappos’, and big-box retailers of the world is a near-impossible feat for most e-commerce stores. Just breaking page one for a competitive product keyword can be a milestone in itself.

The fact of the matter is – most speciality retailers and online stores must climb a steep uphill battle when it comes to e-commerce SEO. And while many of these online retailers make creative use of social media and content marketing to reach their target audience, some are still finding success with search.

One SEO practice that commonly gets overlooked is optimizing product images. Because many users explore Google Images for products of interest, this platform makes a unique angle to your greater SEO strategy. These techniques go beyond just Google Images, too, increasing the likelihood of appearing in the organic “Images for” snippet, all while giving a much-needed SEO edge the product page in itself.

The people who are competing with you are already burning the candle at both ends to obtain a competitive advantage over you. Cursing your customer or blaming the market won’t save you. You must get out of the rocking chair and start planning your digital marketing strategy for the year 2019. Understanding the different options available to you will make your decision process much easier.

You cannot afford to make the same mistakes which you did in the previous year. Regardless of what worked for you in last year, digital marketing trends are evolving at an alarming rate. Diversified social media platforms have reformed the way we interact with the audience and do business.

Here are some points to consider when devising your digital marketing strategy for the year 2019.

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

How should you price your SEO services?

Should you charge a fixed monthly retainer or should you charge on a project or hourly basis?

There are so many ways you could go about pricing your SEO services.

There’s no right or wrong SEO Pricing Model.

If you’re someone that sells SEO services, then this is my perspective on how it could be priced.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

5 Common Google Ads Mistakes That Can Wreak Havoc on Your Campaigns

6 Reasons Why Video Belongs in Your Content Marketing Plan

How to Optimize Product Images for Ecommerce SEO

A Complete Guide to Multi-Location SEO for Franchises

Organizing Website Architecture

How do you price your SEO Services? SEO Pricing Model – How to structure your Pricing

5 On-Page SEO Mistakes Most E-commerce Website Owners Make