Digital Marketing Archives - Page 13 of 35

7 Components of a Successful B2B Marketing Strategy for 2019

As Heidi Taylor wrote here mere months ago, it’s time for B2B marketers to think differently.

Marketing, especially digital marketing can be a roller coaster of shifting best practices, consumer behaviors, and guidelines.

For example, in May 2018, a new European privacy regulation called GDPR was enforced that can profoundly change businesses in terms of collection, storage, and usage of customer data. The General Data Protection Regulation (GDPR) is a set of regulations that member states of the European Union must implement in order to protect the personal data of EU citizens. It applies to any company that processes or intends to process the personal data of EU citizens, regardless of whether the company is based inside or outside the EU. GDPR training is essential for any company that handles EU citizens’ personal data, as it helps ensure that employees are aware of the requirements of the GDPR and knows how to comply with them. Luckily, there are a number of gdpr training online courses available, which makes it easy for companies to train their employees on this important topic. Deloitte found that only 15% of organizations expected to be compliant with these new privacy regulations by the May deadline, which means it’s something many marketers are still dealing with. And given that 57% of B2B marketers think personalization is a key trend for the next year, changes to tracking and data storage can have a huge impact.

Marketing Strategy

We’re also emphasizing different phases of the funnel than we used to. ClickZ’s B2B marketing survey found that more marketers are moving their attention away from audience building and lead generation at the top of the funnel to nurturing and converting those. While 45% of respondents said growing traffic was a priority, 50% are now demanding leads that are fed into the middle and bottom. It’s a stark difference from the top-of-funnel focus in so many conversions in years prior.

Digital Marketing Company

Building your own marketing company can be a difficult task; it needs time, money and expertise. There are no shortcuts to start a business, let alone a digital marketing company. You need to take the steps necessary but in your own way.

Only you can transform a small startup into something huge. There are not any good resources or guides out there that show you how it is done. You want to take your business somewhere, but you do not know how, and it can be frustrating. If you’re wondering how to register a GST company in Singapore, CFO Accounts and Services can help you with our highly experienced and well-versed tax service team. Contact Us – GST Registered Company Singapore.

However, there are some key points you have to keep in mind if you want to succeed. In this article, we will highlight some steps that every startup digital marketing has to take in order to become a 7-figure company.

PPC Campaigns

With any of your marketing efforts, you want to be sure you’re getting a positive return on investment (ROI). This is especially true when you’re paying for advertising.

With a pay-per-click (PPC) campaign, it can seem difficult and overwhelming to determine if your investment of time and money is paying off. So, let’s look at various ways you can track and measure the efficiency of your PPC investments.

The Basics

Just to get on the same page, let’s define PPC. This is a form of Internet marketing in which you pay a fee each time your advertisement is clicked on by a user. Basically, you’re paying to get visitors to your site, rather than having them arrive via an organic search. One of the most popular forms of PPC is search engine advertising. This lets you bid for ad placement in a sponsored link when a search includes one of the keywords related to what your business is selling.

For instance, if you have an online clothing store, and someone searches “women’s cotton pants,” your business advertisement appears in the search engine results.

What strategies are you using to boost video marketing campaign? Is video part of your digital marketing tactics for 2019? I know you are interested in learning the best video content marketing tips that will help you grow your business. In fact, that is why you are reading this post in the first place.

So ensure to read the entire. Thus, before we go any further, let us find out why you really need to use video content I’m your marketing techniques.

Why use Video Content Marketing?

The benefits of video content in your digital marketing plan are enormous as recent expert surveys indicated. Some of the benefits of using video include:

Higher engagement rate
Reach a new audience
Strong emotional connections
Boost search engine optimization (SEO) and Google search rankings
Help retain customers
Etc.

For example, a study shows that visual content is a remarkable marketing tool for sharing information. Why?

HTML 5

With the advent of HTML5 platforms, there’s been a lot of confusion regarding the old H1 Header rule in SEO world: ONLY USE ONE PER PAGE.

Is this “SEO rule” still relevant with HTML5 platforms? Or has this advancement changed the game slightly? Logically speaking, Google has always prescribed a single H1 Header per page for the purpose of highlighting the main purpose of the article. This rule forced SEO specialists to plan and

implement semantic core based on one main message/keyword per page.

But as with many aspects of the online world, answers aren’t always as simple as they seem to be and things change continually. What are the intricacies of this niche you need to know?

Let’s start at the beginning to assist newbies and pros alike.

Every other day we come across a new trend that has been made viral through multiple social media platforms. Sophisticated algorithms are designed for these platforms that dig deep and can get in-depth analysis of changing trends.

Smart bots that execute through machine learning algorithms on social media platforms can track and analyze real-time trends and transform the raw data into perceptible information.

It is believed that AI machines are replacing jobs of humans and these machines are often misinterpreted as robots, though the robots are actually controlled through AI mechanism. The truth is that AI devices are creating more opportunities by introducing more challenging positions, now people are needed to get more smart and sharper than they were used to be.

If you’re an SME, you’re probably working to a tight budget and wondering how you can justify spending that much money on digital marketing to your accountants. You don’t want to spend much, you want value for your money, and you want things to work.

Unfortunately, when the money is running low, marketing is one of the first things to go.

But this shouldn’t be the case — digital marketing is a crucial part of your business strategy, and it’s how you’re going to boost your brand, reach new clients, and retain your current ones.

Luckily, there are plenty of digital marketing techniques that don’t cost the earth and have a high ROI. And the great news? You can do many of these on your own without having to outsource to an expensive agency or download premium software.

Here are some of our easy tips for digital marketing on a budget for your SME.

Improve Your SEO Strategy

Trying to improve your SEO strategy, but you find SEO to be an uphill battle? Are you experiencing frustrating bounce rates? Consider Kaizen, a method for improvement developed in Japan. It’s been applied to many businesses and business functions to optimize workflows and efficiency.

Among its major benefits are that it’s fairly easy to implement. It can be taught and shared with your team and documented as you go to provide insights into what matters most: the user experience. Kaizen helps you improve your SEO strategy slowly and steadily.

Trivago's Video Strategy

So Trivago ads annoy you. You are not alone. Yet, you do remember Trivago because of them. The video strategy may not offer the most creative type of video making tips and tricks you are looking for but Trivago has been consistent about it. Why?

Trivago – the noted search engine for hotels – was acquired by American company Expedia back in 2012. Originally from Germany, Trivago has been in news ever since the hashtag #trivagoguy became trending. The video ads have been localized as per demographics with the launch of regional versions of the same in various countries.

And barring a few exceptions, most of these ads are as cringe-worthy as the first ever Trivago video. Yet, Trivago is still the easiest name that comes to mind when you think of hotels, isn’t it? Weird enough? This means they are winning. But how?

According to a content marketing infographic and report brought out by demandmetric.com, on average, firms with informative blogs are likely to produce 67% more leads every month than those without it. If we are to consider the statistic, blogging, undeniably is one of the most effective tools that can be implemented by a company to foster maximum conversions, resulting in achieving the coveted Return on Investment.

However, blogging is no child’s play. The reason is, it requires an individual to meet numerous essential aspects in order to ensure perfection and technical flawlessness. Now that it’s been a while you have been struggling to frame a perfect design and format for your blogs, here’s something for you to figure out. When monetization is a concern, you cannot afford to overlook the importance of leveraging the following blog formatting tips.

7 Components of a Successful B2B Marketing Strategy for 2019

7 Steps to Start Your Own 7-Figure Digital Marketing Company

How to Track and Measure the Success of Your PPC Campaigns

The Basics

Should You Be Using Multiple H1 Headers on a Single Page?

How to Use Kaizen to Improve Your SEO Strategy

Why is Trivago’s Video Strategy Winning Despite Being Cringe-Worthy?