Digital Marketing Archives - Page 15 of 35

A Step-By-Step Guide to Developing Content That Works

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day.

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers.

That’s the reason why it’s so important to have a rock-solid content strategy.

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium.

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal.

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However, it can be textual, audio or video content. Such content is very effective at generating leads day in and out.

Shall we get started?

When it comes to video marketing and social media, one of the most common complaints I see brought up – by content creators and businesses alike – is the issue of underperforming content.

In many instances, it has more to do with unrealistic expectations than anything else. Like people expecting 10.000 followers after putting out consistent video content for only two months.

But more often than not, it’s due one or two critical failures in their production process that ends up working against them and undoing the hard work they’ve put into creating said quality videos in the first place.

For example, you can make an excellent animated explainer video, but if it’s based around an utterly unappealing subject to your audience, nobody will click on it. Or you can be funny, and charming in your Instagram live videos, but if you fail to promote them, it’s unlikely that people will show up.

Being aware of these issues and their respective fixes are the initial step in growing any social video marketing strategy that has already figured out the bulk of the production process and is only in need of refining a few of the kinks that come from not readily evident sources.

To help you with that, I wanted to share with you five easy fixes that will undoubtedly help boost engagement on any social marketing videos you are putting out.

SEO Meta Descriptions

In their SEO endeavors, people, at times, focus more on the content of their blog posts and catchy headlines and ignore the meta descriptions. This could prove costly for the clicks that they aspire to ensure.

The reason why meta descriptions matter so much is because searchers will glance at your meta descriptions and make a decision to click or not click based on what your meta descriptions contain.

Wouldn’t it be smart to optimize meta descriptions then? Yes, of course!

But the billion dollar question is how? No worries.

Here’re 6 surefire ways to optimize meta descriptions to drive more clicks:

Content Marketing

The concept of content marketing is changing with each passing day. With the emergence of new strategies, technologies, and ideas, the world of content is on a consistent rise. Hence, 2019 is expected to come up with some innovative content marketing trends. In fact, it is being estimated that the content marketing industry is here to stay for a significant period of time more and it might become worth more than $ 400 billion by 2021!

With such a continuous growth of content marketing, businesses are approaching towards the process to optimize content in a pretty mature way. The content marketing experts believe that this scenario is going to be even better in 2019. Some effective content marketing trends and strategies are going to rule.

What is going to be such excellent content marketing trends in the coming year?

Let’s know!

Email Subject Lines

As more and more business owners start their email marketing campaigns, our inboxes are overloaded with advertisements and spam. I don’t know anybody who opens every email he or she receives. And I’m sure neither do you.

Fortunately, it doesn’t mean people don’t pay attention to mass messages at all. It means not every subject line makes them read the letter.

I’m not exaggerating saying that a good subject line is almost a half the success of your email marketing campaign. Read this post to learn how to create catchy subject lines and avoid popular mistakes.

They say that a logo design is much more than what meets the eye and that in fact is true. We see logos every day and cannot exaggerate their importance to the extent of extremity. From a consumer point of view, we’re so much used to logos that we can’t recognize a brand without a visual representation of it.

A logo is a trademark or the symbol of recognition for any business or brand. While many businesses are good at making the impact with their logos, most aren’t that lucky or fortunate enough. A business owner must recognize that a logo is an ultimate source for developing better consumer grounds as it gives them a competitive edge in the market.

It might sound too good to be true, but there are many factors that revolve around a logo. Your logo isn’t there to surprise the art aficionados out there, it’s there to improve your marketing strategy and enhance your chances to appeal to your customers. You have to pour your business ideologies into the logo that is going to take the determined shape. Your professionalism just steps out from behind the curtains. If you need a professional logo for your business, I suggest you to contact GraphicSprings as they can help you design the best logo that will suit your business and product offerings.

engaging content

One of the strategies that you can implement when preparing a marketing strategy is content marketing. Many marketers are stuck on the phase of developing an editorial plan because they cannot come up with any topic that wouldn’t bore the readers to death.

This article gives you a way out of this situation.

What are the Boring Industries?

First things first, let’s define what boring industries are. Accounting, insurance, banking, and law almost certainly fall under this category. Plumbing, roofing, real estate and many others do as well.

In fact, most industries can be called boring because the content they can produce is not newsworthy. What are the interesting industries then? Eco-friendly shopping bags or hipster shoes? They’re not interesting, they’re trendy. CarbonClick is one site you can see list of sustainable and ethical fashion brands.

If you continue to describe industries as interesting and boring, think of crab fishing. It is an industry, where lots of bearded men sail the sea in gloomy weather and perform a series of boring and repetitive tasks to get some crabs out the water and sell them. Yet it has its own Discovery Channel documentary that millions of people enjoyed.

It is not about the industry itself. Rather, it is about your ability to show the most interesting things in the industry. If the oil industry could do it, as a case study in Forbes suggests, you can do it too.

HTTPS

You use the internet for everything, right? It is common knowledge. We all do that. Finding out potential competition? Do a Google search. Feeling the need to remodel your home? Google it. Want to buy a book you can’t get in real stores? Internet. Like I said, everything!

In the midst of your internet experience, you might have noticed something but chose to ignore it. If you have ever waited for your site to load, you might have looked at the URL bar and noticed that the sites you visit generally fall into two categories: one has an “HTTP” written on it, while some other site might have had an “HTTPS”.

At face value, these things would not matter. In fact, why would they even matter? You are browsing the internet for information, or for making a purchase, the HTTP and HTTPS are the least of your concerns, right? Well, kind of. These “protocols” are irrelevant, but they are important.

The HTTP and HTTPS protocols are important. They are related to website security. For regular folk, it can determine the authenticity of the site, and for site owners and digital marketers, having a correct (Spoiler Alert, it’s HTTPS) protocol can boost your traffic and sales considerably.

Today, I will be writing about the SEO advantages of using HTTPS. But before that, we have to begin at the basics.

Mobile phones have become a major search tool among consumers. Today, it’s common for customers to find out about a brand through ads while they’re browsing on their mobile device. If the ads are effective, the people viewing them are likely to convert as buyers. Indeed, mobile ads have great potential in giving your business a high return on investment.

With billions of smartphone owners, it also follows that we’ll be seeing widespread use of these devices. More and more people are relying on their mobile device to search for information, shop, or stream content. Thus, you might want to leverage the power of serving your company’s advertisements via mobile.

But first, you have to familiarize yourself with the different approaches in using mobile ads. With the right strategy in mobile advertising, you can tailor how, when, or where consumers will see your ads in their smartphones.

The featured infographic contains a lot of positive outlook for mobile advertising and should give you a good head start in planning your campaigns.

Domination of Mobile Ads

4 Ways to Protect Your Brand on Social Media

One of the most important things for brands today is to make sure they are present in social media. It’s the best way to expand your business, find new clients and customers, evolve your marketing campaign, and it provides a number of amazing benefits every business owner should use. However, with the internet expanding so fast, and with the development of new technologies, it has become imperative to ensure the safety of your brand’s social media.

If you’re a business owner, social media can provide you with all the necessary tools and resources which can help you expand your business quite a lot. However, if you’re not careful with your social media accounts, your business can suffer greatly. With so many brands falling victim to brand-damaging situations on social media, you have to learn the best way to deal with this problem.

As a freelancer who works solely from home for the last 5 years, I can tell you – mastering social media presence and branding isn’t an easy task, but it’s not impossible to achieve either. You will need to put some time and effort into learning and understanding the most important things about branding in social media, but there is quite a lot to gain. I’ve made this short guide through some of the ways business owners use to protect their brands on social media. So, let’s not waste time and let’s get straight to it.

A Step-By-Step Guide to Developing Content That Works

6 Surefire Ways to Optimize Meta Descriptions for More Clicks

The Top 4 Content Marketing Trends to Expect in 2019

The Top Secrets of Catchy Email Subject Lines Discussed

Why a Good Logo Design is the Holy Grail for Your Small Business?

How to Create Engaging Content in the “Boring” Industries

What are the Boring Industries?

The SEO Advantages of Using HTTPS

[Infographic] The Domination of Mobile Ads: Statistics and Trends