Digital Marketing Archives - Page 17 of 35

SEO Trends and Techniques in 2019: What Challenges are Coming?

The future of SEO is right behind the corner whether you like it or not. That is why you have to accept this fact and move on along with upgrading our SEO and digital marketing strategies to make them even more appealing to the future realities.

In the article below, I would discuss 8 the most outstanding SEO trends and techniques that are waiting for us in 2019. Also, I would touch on the challenges and pitfalls in the way of obtaining a top rank in your search engine in the new upcoming year.

Many of you are pretty familiar with what search engine is and what it was back in the days, however, it is really intriguing to observe how it is evolving right now. Stick and stones might break my bones, but things like domain authority, backlink profile and for instance, authorship is the SEO of the past. Now, it is all about your reputation.

Nevertheless, despite the fact that reputation is undoubtedly essential, you got to continuously amplify it with new technologies keeping pace with your fastidious client; which means you have to improve your user experience all the time – no excuses.

Let’s see how user experience might show itself off in 2019.

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy. Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

The past decade has seen the rise of influencer marketing as one of the most important and common marketing techniques for many businesses and brands. In fact, as per stats, the field of influencer marketing has grown by around 200% in the year 2017 alone. Here are some other interesting stats about influencer marketing:

In the past year, there has been a 325% increase in the Google search for the term “Influencer Marketing”.
Almost 70% of the marketing firms have increased their budgets allocated for influencer marketing.
There is almost twice the increase in the number of influencer marketing platforms and agencies.
51% of the business owners think that they get better leads from influencer marketing.
Studies show that businesses generate more than $6 for every $1 invested in influencer marketing.

Now as we approach the third quarter of 2018, businesses have begun reviewing and analyzing their influencer marketing plans and strategies. Most businesses no longer think of it as just a social media marketing technique, in fact, influencer marketing is termed as the best for ROI and the fastest growing marketing technique.

When you improve website conversion, you increase the amount of revenue that you earn per visitor. Whether the user is navigating a website on their laptop or mobile phone, you must be ready to convert them to your cause. Optimizing conversion rates allows you to get the best results from visitors that you already receive, and you can attract new visitors simultaneously.

Differentiating what is most unique and valuable about your company and offer from those of competitors is a primary step, but you can do more than that. Consider these simple website conversion optimization tips to boost conversions for any purpose.

Robot to Create Content

Commonly, when people think of robots, they imagine large pieces of machinery constructing cars or appliances on an assembly line. This may be true, but automation has slowly worked its way into every industry. Now we have little robots in our pockets that have the ability to handle a wide range of tasks usually facilitated by humans. The fear of robots taking our jobs is a concern most people have, but can bots really replace people who generate content?

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking.

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you.

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market.

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure.

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy.

Analytics With NLP

What can you do to unlock hidden search engine optimization wins?

Let’s assume that you’re already doing everything else right: You’ve made your site fast and secure, developed a strong architecture, done the expected keyword research, engaged in strategic link building, and stayed on top of the latest algorithm updates. You are also diligent about smaller optimizations and emerging trends: You’ve embraced local SEO best-practices, started thinking about the impact of voice search, and ensured your website content and experience is mobile-first.

Marketing Strategies

In e-commerce, building your digital storefront is no longer the main challenge.

With today’s lineup of e-commerce platforms, plugins, and themes, anyone can set up an online shop without writing a single line of code.

However, just because you can create a fully functional online shopping experience, doesn’t mean you should expect to close your first sale on the same day.

After getting your online store up and running, the bulk of your time will be dedicated to bringing in potential customers. Quite frankly, this is a daunting challenge to those who are untrained in the landscape of online marketing.

If you never ran a successful online marketing campaign before, you’ve come to the right place. In this post, we will discuss the top 4 marketing strategies that online store owners can run on a budget.

Let’s begin.

Content Marketing: Use a Robot to Create Your Content

How to Use Gantt Charts For Your Next SEO Campaign

How Analytics With NLP Can Help Unlock SEO Wins

What can you do to unlock hidden search engine optimization wins?

4 Marketing Strategies that Every Online Store Owner Needs to Know