With the year nearing its end, it’s a perfect time to re-evaluate the state of mobile SEO.
Voice search is building its momentum, mobile apps and interactive content have become an ever-growing trend and brands are beginning to acknowledge search intent is different across devices. So, let’s go a bit deeper into this.
2017 is moving towards its end, and as of now, it has proved to be another great year for e-commerce. The industry has stepped out of the infancy, and the retail leaders are now so mature that some are talking about same-day deliveries, advanced payment gateways, and drone shipping careers which ultimately helps to increase e-commerce revenue.
From the utilization of social media channels to a massive customer shift towards m-commerce, e-commerce has gone through some major developments this year. Retailers are pushing the boundaries of OmniChannel strategies and are continuously coming up with new and innovative ideas to experiment all the time.
Importance of Customer Centricity in E-commerce
Brands and enterprises grow when they learn to spot new opportunities and implement new strategies. Same is the case in E-commerce as it continues to grow and evolve rapidly. Entrepreneurs and business owners must always be in a strong position to test new growth initiatives and most importantly, improve the shopping experience.
We’ve reached a remarkable point in history where we’re more informed than ever before. A wealth of knowledge on almost anything exists just a few taps away on a smartphone. But there’s a fine line between providing information and providing answers. In fact, too much “knowledge” can send your audience straight to your nearest SERP competitor and this is often called as the curse of knowledge.
So, if you see that your conversions are lagging behind, it could be because you know too much.
Social media has come a long way over the last decade, and it’s still picking up the pace, even today. Facebook alone has over 2 billion active users and businesses all over the world cannot survive without it.
However, back in the day, businesses used to trickle out content to their followers, just to keep them engaged and interacting with the business. But, fast forward to today, content marketing on social media is a well-oiled machine that the world has never seen before.
Today, we’ll explore seven key tips you can follow to help you to boost your business engagement rates on social media. This will help you to grow your follower counts, your online visibility and, therefore, drive more traffic and leads to your website.
Making mistakes and learning from them is how we grow. Learning from other people’s mistakes is even better – because you can still grow your social media marketing without having to make those mistakes yourself. You will make mistakes, but at least by reading through the ten mistakes we made and how to avoid them, you will make new and interesting mistakes of your own.
1. Not Setting a Goal
This may seem like an obvious thing to do, but it is easy to think that you have to put out content for a client but you have forgotten why you are putting it out. To know that, you need to set overall goals with your client and specific goals for your campaign or feed sequence. Are you trying to drive brand awareness or conversions? If you don’t know, then the audience won’t know either, and you aren’t going to get the results you want.
Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.
You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.
Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.
If you feel as though your blog is lost in a never-ending sea of websites, you are not alone. Many blog and business owners struggle to stand out. In an evaluation of the status of the blogging industry, it was reported that in 2016 there were 6.7 million people blogging. Additionally, the number of blogs is growing each year. So, how do you stand out from the crowd when blogging in such a congested platform?
Learn these steps below that will help in setting your blog apart from the competition.
Getting high-quality backlinks might just be the most challenging part of SEO. Asking site owners to risk their credibility on referring you is a big deal.
Manual outreach for backlinks takes a lot of time and finding sources that care about what you have to say can be challenging.
On the other hand, it’s extremely difficult to get backlinks without manual outreach. If you don’t utilize any kind of backlink outreach strategy, you’re relying on other people to find your content and do the work for you!
Thankfully, HARO exists and it’s making backlink outreach easy for those who have been able to capitalize on it.
The community of marketing has seen a paradigm shift, and there is another prime pattern that is taking shape, and that is Instagram advertising.
Millennials are earning more money than they can from standard 9-5 jobs; many brands and companies have a ground to stand upon for Instagram alone.
Today I will grant to you the systems on how you can integrate Instagram advertising for your site, business, or association and grow your income.
Online networking system is managed by companies as a source to set up their essence and predominance. Nevertheless, they are adopting the wrong strategy. A few customers are missed in light of the fact that you didn’t have a solid online social networking plan.
Driving activity and traffic through social networking websites is a form of art and something that needs an expert. Instagram is a group of probable clients and today I will share the insights on the techniques to make an insane measure of traffic through Instagram alone.
This article is full of research and analysis to help you understand and execute your Instagram advertising systems the right way.
A lot of SEO beginners and self-proclaimed experts have the tendency of focusing on the most popular keywords while executing their online marketing strategies. This is because they think that the ‘biggest keywords’ will automatically lead to high conversions and more money-which is actually a huge misconception. It’s no wonder why a lot of guys in the online marketing business keep asking; is it still important to focus on long tail keywords?
Well, even before we dive into the details of answering this question, you should consider the fact that about 70% of terms searched on all the major search engines are long tail keyword searches. Owing to that simple fact, you don’t even have to be an expert in analytics to realize the significance of long tail keywords. Read on if you want to secure one of the top spots in this highly competitive online business.
Essentially, long tail keywords are longer, more specific key phrases or keywords consisting of more than two words. There is really no ‘standard’ set to determine the length a long tail keyword but it is widely accepted that any keyword with more than three words is a long tail keyword.
