Digital Marketing Archives - Page 34 of 35

The Simplest & Most Effective Link Building Tactic

We all make link building sound harder than it can be. There are some really simple and basic things you could do to not only build links but also get some really high quality leads.

Sameer talks about some really simple yet effective link building strategies that you can apply today and from which you can gain links as well as qualified traffic.

Link building is hard if you just look at the strategies listed out there in the many articles you find. However, there are some really simple things you could do.

The internet has become a junkyard for content marketing. One too many people create content just for the sake of having content. Very few do it for the real reason you should be doing it, that is to offer value.

Sameer talks about “what” kind of content you should be creating and “how” you should go about it.

Content creation and content marketing should be a strategic process. It shouldn’t be random and definitely not impromptu. The more well thought-out your plan is, the higher the chances of making content marketing work for you.

There are so many opportunities available to gain traffic and leads from various online forums that some people stop themselves short because of no follow links. SEO is just one end-goal to attaining traffic and there are other ways as well.

In this blog post, Sameer talks about some practical examples in what kinds of high-traffic “nofollow” opportunities you should consider pursuing. Watch the video below to learn more.

In this short blog post, Sameer covers some pros and cons of using an SEO Tool. You might not need it for many things but there are a few purposes where you should definitely consider using one.

An SEO Tool can be useful to save time, gather actionable insights and make you more efficient. Watch the video to learn more.

There is no denying the fact that organic search traffic holds the maximum potential to convert into sales. Organic search traffic is living proof that people are actively searching and talking about your products or related keywords.

Organic Search Traffic

Image Courtesy: ‘TheDigitalDepartment.ie’

Secondly, organic search traffic is free. You don’t have to pay for running ad campaigns or pay per click adverts. It is auto-generated by the user search phrases and search volume. That makes it all the more valuable for RoI.

Yes, it is possible to self-learn SEO. And yes, it isn’t that tough either.

However, it isn’t as easy building a high-traffic website or blog. That will take a LOT more skill, experience and savviness.

Ok, now for the big secret to a high traffic website:

Your website has got to meet ALL the criteria below:

The website should provide sufficient value – if you don’t have anything of value to offer, figure out something else to do; you’d be wasting your time and that of the few visitors who land on your site, spare everyone the trouble! Think of what value you can offer, then only start.
It should ideally be targeted to a very very specific niche set of people – you can’t be everything to everyone, focus on a subset of people who would most benefit from what you have to offer; forget about wanting to be like your “big competitor”, first try being better than your “smaller and more focused competitors”
Consistently adding value (consistency is key) – show commitment to your audience that you’re always on top of things. This WILL lead to:
- Higher visitor engagement which will lead to
- Repeat visitors (loyalty) which will lead to
- More people talking about you (links) which will lead to
- Increased referral traffic from links and social shares which will lead to
- Better SEO

And all of the above will lead to a high traffic website that gets traffic from search engines, referrals, and social shares.

“That’s all good, but I can’t get traffic without SEO when I’m starting out. I need SEO.”

Website audit has been an essential tool in any respected SEOs tool box for many years now. But what are they? Why would you need one? And what will it tell you? Let’s find out.

website audit

What is a Website Audit (And why do I need one)?

A website audit is a process that involves analyzing numerous metrics of a website to determine how strong its on-page SEO is. They used to be conducted manually, which took a significant amount of time and was not particularly accurate. However these days, website audits have become mainly automated.

Attracting local customers is a huge part of advertising your business online. Making people in your area aware of your business and the services you provide lets you tap into a very valuable market right on your doorstep. A big part of this process is optimizing your Google Local Business listing. Having the right info and an active, professional-looking profile not only dramatically improves your ranking on local Google searches, but it makes customers more likely to engage with your business once they’ve found it.

Local searches are a huge part of business. A recent survey by BrightLocal reveals that local searches generate around 21-23% of traffic for small business websites. That’s more than any other type of search, more than paid AdWords and all of social media combined. Local Business listing is not something you can afford to ignore.

Online Traffic Channels

So how do you optimize Google local business listings? Our guide will cover everything from the basics of your profile to tips for fine-tuning your business listing and keeping your customers engaged.

It’s common knowledge that an SEO Professional uses a lot of toolsets for SEO, Social Media and more on a daily basis. This requires constant switching between platforms to get data for reports, pitches and more. Well, with Mondovo, an SEO Professional can now save time and money through a single toolset with the features of many at fraction of the cost.

In this post, we have listed 30 top performing brands, celebrities pages, media pages, sports teams, entertainment pages and checked-in places on Facebook for every marketer to follow and learn. Each of these pages have something unique that has attracted millions of loyal fans from around the globe. Not only that, these pages have also attracted world wide media attention. That’s quite a big feat considering there’re hundreds and thousands of Facebook pages popping up on a daily basis.

The Top Brands on Facebook

Today, every brand out there has a different way to approach Facebook. Some of the guys have become masters while some are still learning the tricks of the trade. But, there’re so many ways to make your Facebook business page memorable and engaging with your target audience. Let’s take a look at some of the best performing brand pages on Facebook.

Top 5 Brands on Facebook in the Last 30 Days (1st Dec, 2016 – 31st Dec, 2016)

The Simplest & Most Effective Link Building Tactic

Content Marketing 101: The “How” and “What” in Content Marketing

Don’t ignore opportunities just because the links are No-Follow

Do you even need an SEO Tool to be effective at SEO?

7 Ethical Ways to Maximize eCommerce Organic Search Traffic

Q&A: Is it possible to quickly learn SEO and build a High-Traffic Website or Blog?

Site Audits 101 – How Simple Fixes from a Website Audit Can Help Your SEO.

What is a Website Audit (And why do I need one)?

Attracting Local Customers: 8 Ways to Optimize Your Google Local Business Listing