Digital Marketing Archives - Page 35 of 35

How to Manage a Successful Digital Marketing Agency – Interview with Bill Sebald

Summary:

Bill-Sebald-Greenlane-SEO

Bill Sebald, currently the managing partner, founded Greenlane after 15 years of E-commerce and SEO experience which included leading the first group of SEOs at GSI Commerce as well as working with clients like Toys R Us, PetSmart, Calvin Klein and Dick’s Sporting Goods.

Since 2005 he has been offering consultive services through the name Greenlane and in 2012 he launched Greenlane Search Marketing, LLC.

On days, when he is not leading any team, writing or speaking about digital marketing, he is happy to be in his 80’s shrine watching some bad monster movie or listening to hair metal.

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & customer retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

First. A Confession…

I’m not an SEO guy, never was, never will be. Even though I work for a company that makes an SEO & Social Media Toolset, I’m more of a marketing sort with an eye for the consumer. This means that when things get complicated, I’m the first person to raise his hand and say: “Hey! I don’t think this is simple to do. How can you expect our users to get this?” My personal attitude towards SEO is looking at it like Algebra – lots of doubt and suspicion but tempered with the grudging acceptance that it is useful once you understand it.

So that’s why when we were planning to revamp our existing Rank Tracker, I thought it’s a perfect time to poll our target audience and get their thoughts on rank tracking. And boy, was I in for a shock. Close to 35% of the businesses we polled didn’t track their rankings regularly or have a clue why they should. Another 25% said that they’ve attempted it – since everyone they’d spoken to said it’s terribly important – but didn’t really understand what to do with the data. The remaining 40% understood the importance of rank tracking but didn’t have time to do it themselves so hired agencies or SEO professionals to do it for them.

Summary:

Josh Josh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).

Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

Summary:

Casey_1792 Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote.

He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son.

Summary:

Bala interviews Rodger Johnson, the founder of SociallyRelevant.us. Rodger is a social media consultant & a communications strategist. He is currently pursuing his Doctorate on this subject.

Rodger has moved from various lines of work to choose the field he loves now. He shares his story on how he started out and what he has learnt from this field of work. From various tips on how to run a Social Media Command center, to the important metrics that need to be measured in social media marketing, are shared in this interesting conversation.

lessons from a marketing agency entrepreneur

It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.

Have a listen to the podcast interview by clicking “Play” below. Read More

What it takes to be a successful “Sales Funnel Consultant” – Interview with Stephen Esketzis

Interview with Stephen Esketzis - Mondovo

“Have done six figures in revenues with a few sales funnels.”

“Leads cost me between $100 to $200 for extremely qualified leads.”

How many conversions do you drive to your clients’ websites? Are your clients’ sales funnels optimized? Are you taking on clients that are qualified enough for what you offer or are you wasting your time with the wrong clients?

Lessons on these questions and more in a freewheeling interview with Stephen Esketzis, an experienced sales funnel architect.

Watch and Listen to the full interview: (transcript and summary available as well) Read More

How to Manage a Successful Digital Marketing Agency – Interview with Bill Sebald

Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

4 typical excuses I hear about NOT tracking keyword rankings. And why they’re terrible excuses

What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo

Summary:

How to Avoid “Accidental Evil” In Your Agency Business?

Lessons from a Marketing Agency Entrepreneur serving 120+ clients globally

What it takes to be a successful “Sales Funnel Consultant” – Interview with Stephen Esketzis