Digital Marketing Archives - Page 7 of 35

How Branded Content and Native Advertising are Different?

Branded Content and Native Advertising

The preferences of today‘s generation are no longer the same as they were in the past. They have changed over time, and as a result, marketing has changed too. Traditional ways of advertising are no longer effective as millennials don‘t respond well to intensive selling techniques. They are more attracted to brands that provide a pleasant experience. Based on their skills, they build a relationship with the brands they like. It is more about relevant and meaningful connections than just buying something and forgetting about it at the end.

Brands do just that using branded content. In an era when the audience is blocking the 24*7 advertisement chase using ad blockers, branded content has become a saviour that has a positive impact on people.

Let’s know more about it in detail and differentiate between branded content and native advertising. Read More

UX Based SEO: The Importance of Research & Analytics in Creating User-Focused Web Design

SEO & UX

Anyone who manages a website understands that visibility on search engines is a vital way to drive free (organic) traffic to their site. However, the algorithms that determine the ranking factors are ever evolving and are a bit of an educated guessing game.

As Google’s (and the other search engines’) success is judged based on the relevance and quality of the results they return, they want to ensure they are meeting the expectations of their users to make sure they remain the ‘go-to’ gateway for accessing websites on the internet.

It’s for this reason that User Experience (UX) and SEO go hand-in-hand. By providing an engaging and relevant online experience to your users it means they will spend more time on your site, which in turn sends important signals to the search engines on how well to rank the site.

According to a recent study, more than one-third of small businesses have an SEO strategy in place, and nearly 40% are planning to create one before the end of 2019.

This demonstrates that as people increasingly use search engines to discover new products and services, small businesses are keeping up by expanding their SEO efforts.

How do small businesses know whether their SEO investments are paying off?

Many mistakenly track “vanity metrics” such as social media engagement or blog post page views. These metrics, though, don’t provide context for making business decisions since they reflect popularity rather than a contribution to business objectives.

Small businesses need to track actionable metrics such as search traffic retention and conversion rates to better understand the success of their SEO and adjust their strategies for higher revenue.

In this article, we explain the actionable SEO metrics that are most beneficial to small businesses. Use the information to guide how you measure the success of SEO strategy.

Content is the pillar on which a content marketing strategy pivots. Creating avant-garde and audience-centric content is the best way to earn worth and leadership in a niche.

Let’s find out how to avoid creating fluff that no one cares about and create content that’s close to being revolutionary:

Strategic Tips

1. Share your personal experience. A narrative about what you have learned or achieved helps put across a unique perspective about a topic.

2. Fix a goal for content creation before starting – the strategy helps prevent thin content. Decide if you want to create awareness, drive engagement or get conversions.

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely.

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc. You should also look into your communication strategies so it’ll be easier to provide and receive updates from your team. And make sure you use a virtual office from a city like London as that way you can hide your personal postal address and also have a very impressive looking address too.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business.

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable.

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

Google Quality Rating

Google is king of the Internet search and that’s an undeniable fact. It channels a staggering 89% of all search engine traffic in the world. This means that if you want your website to be found on Google, you play by Google rules.

Building a website is much more than merely slapping together a few web pages and calling it a day’s work done. There are so many details you need to consider, from choosing the best web hosting available all the way to working on your SEO for search ranking.

The problem is that there are literally thousands of websites on the Internet claiming to be able to teach you how to do so. Some are legit, some might be halfway, and some might be outright scams. To work around this issue, let’s talk about Google’s Quality Rating Guideline.

Content matters a lot on the internet because people go online specifically to get new information and discover knowledge in all areas you can imagine. Anyone who is building a website or doing a digital marketing campaign should know that more than just any content you have to come up with quality and relevant content.

The kind of information you share should resonate with your audience and give them the needed information that will help them improve their lives or help them get to know more about your products and services.

Presently, content on the internet comes in many forms but videos are predicted to reign supreme in the next years to come based on current statistics.

If you are a digital marketer you have to factor in video marketing in your campaign because users prefer this medium over any other content type. Use video to build an effective campaign that will help consumers know more about your products and services.

Two popular video types that digital marketers use are demos and explainer videos. Demos show exactly how a product is used. Customers will be able to see the relevance of the product or service in a specific area on their lives and will be motivated to purchase it.

Explainer videos point out the benefits of products or service and can give users further information on such things as customer experiences or how the products are made. Recent video marketing statistics have shown that video is always a good way of building engagement with your audience and motivating them for any call to action.

[Infographic] Video Marketing: The Future of Content Marketing

How to Leverage Video Marketing on Instagram: A Quick Guide

The days of Instagram being a photo-sharing app only are long gone; the video has very rapidly taken over the platform, with the number of videos created each day quadrupling since 2017. Not to mention, as many as 500 million Instagrammers use Stories every day – there’s no denying the power of video, not only on Instagram but across all major social networks.

The question is, how should you leverage video on Instagram? What kinds of videos should you create? Should you try experimenting videos like turning minidv to mp4 then use it as part of your content?

Or, in fewer words, what should your Instagram video marketing strategy look like?

In this marketing guide, find out how to leverage video marketing on Instagram: from identifying your goals to tips on creating a video for Instagram and improving your results from the video.

Let’s get started.

Do you think to have a great product will drive in leads by itself? No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages.

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn?

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.”

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.

Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days.

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better.

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity.

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers. Thus, nurturing great relationships with your followers is a must.

Here are five proven ways to gain quality followers on Instagram.

How Branded Content and Native Advertising are Different?

UX Based SEO: The Importance of Research & Analytics in Creating User-Focused Web Design

3 SEO Metrics Small Businesses Need to Track

Why Instant Messaging is Crucial For Your E-Commerce Marketing Success

Takeaways From Google Quality Rating Guidelines That Affect Your Website

[Infographic] Video Marketing: The Future of Content Marketing