E-commerce Marketing Archives

5 Growth Lessons learned from Top 5 eCommerce Stores

As of the year 2021, 2.4 billion people shop online. The number is enough to state that eCommerce is a booming industry.

However, reaching at a level where the eCommerce giants like Amazon, eBay and Alibaba are, might seem insurmountable. Especially, if you are new to the industry, you need to know what they do differently. You can also learn why you might need to buy a barcode for the products you wish to sell.

A winning business model with a striking marketing strategy helps you stand out. Your business model should include strategies to reach customers and drive sales. While your marketing strategy should help in brand awareness and customer retention. For that, you need to know which medium of communication do your customers prefer.

61% of brands use email marketing to reach out directly to their customers. This means emails have not become outdated. In fact, it is still the most used platform for marketers. To have a successful email campaign, you not only need to include email marketing but also have to optimize it with tools available in the market. Source

Email marketing tools provide email templates, test, send and generate reports on email campaigns. However, these tools could get a little expensive. You can find out about more alternatives that are affordable and suitable for your business.

You now know how email marketing is most used by businesses today. However, marketing is step 2.

Let us first understand what do you need in your eCommerce store to garner the results you want:

As the owner of an online store, you’ll already know the many tough challenges that you face to stay competitive. However, easily the most common is trying to attract traffic to your store. Your competition is targeting the same traffic, so knowing the best way to beat that competition for traffic, like the one taught on drop shipping for beginners, is always going to be key.

The eCommerce industry is flourishing right now, but while this is good news overall, it brings with it increased challenges. Demand always attracts those hoping to provide the supply. New competitors will sniff the potential of owning a dropshipping business, meaning you always have to implement the strategies required to maximise the traffic coming to your store.

This article will take you through some of the best social media marketing strategies you can use to aid the growth of your business. They will help increase your traffic, boost sales and keep your competitors at bay.

Find the Right Posting Consistency

When posting content to your social media accounts, there is a fine line between posting too much and not posting enough. Certain audiences will have their own preferred consistency of posting. Overdo the posting and you risk followers unfollowing, while not enough is not getting your brand into the faces of your market enough.

You need to test your optimal posting frequency by analysing the engagement of different posting consistencies. Once you find the right balance, your posts should garner high engagement and increase the traffic to your site. Also, test the performance of your posts at different times of the day.

In the last decade, eCommerce has reshaped the modern marketing scene. Shopping online has become the new normal for the digital native consumer and Ad-targeting is quickly shifting from our shop windows to our social media pages in an attempt to grasp a new digitally connected demographic.

After Covid-19 shut the doors of many leading brick and mortar retailers in 2020, the number of e-commerce based retailers have only increased, shifting from just 19% in February 2020 to over 35% in just a year.

(Source: The Future Of Commerce)

As trends continue to shift post-pandemic, the return of in-store consumer traffic will majorly depend on the ever-changing growth and development of the eCommerce market and how business leaders handle the demand to create strong direct-to-consumer connections going forward.

As the competitiveness of eCommerce continues to ramp up, the obvious solution may be to join the growing digital train and create a personal CRM app, but before you hang the closed sign on the shop door, it’s time to evaluate the pros and cons of entering the online retail experience. As a side note, here is a list of personal CRM tools you could consider.

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely.

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc. You should also look into your communication strategies so it’ll be easier to provide and receive updates from your team. And make sure you use a virtual office from a city like London as that way you can hide your personal postal address and also have a very impressive looking address too.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business.

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable.

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you. Aside from marketing, you can also start using other platforms like ShippingTree to meet the needs and expectations of your customers.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

5 Growth Lessons learned from Top 5 eCommerce Stores

6 Social Media Marketing Strategies for Promoting Your Dropshipping Business

The 7 Biggest Pitfalls of Moving Your Company into eCommerce

How to Scale an E-commerce Business?

Why Instant Messaging is Crucial For Your E-Commerce Marketing Success