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Social Media and Ecommerce: The Current Trends and Opportunities

Social Media and Ecommerce are a perfect match.

They are like a match made in heaven!

Social Media has revolutionized the way consumers shop in 2022. With 3.96 billion people using social media on a daily basis, social media is a perfect place for businesses to sell products.

76% of consumers buy products seen in social media posts. (WoW!)

Social media is a powerful tool to thrive your e-commerce store online.

One of the things that always fascinated me about social media is its ability to adapt and evolve with ever-changing consumer trends.

Social media educates marketers about consumer behavior analytics and trends, which allow them to make informed decisions.

With the rise of ecommerce on social media, it is evident for a businessman’s mind to boggle with questions. On which trend should I focus? Which is the best practice?

In this article, we will be covering the significant trends shaping the perfect collaboration of social media and ecommerce.

Along with the trends, we will ponder upon the upcoming opportunities to ensure that you approach better strategies for the success of your business.

Let’s get started.

Why are social media and e-commerce powerful? [ Getting to know the power of the duo]

Social Media allows the audience to discover new brands/products while they are surfing across the social platforms.

This ‘discovery’ through social media is the ultimate reason why more and more ecommerce site owners are willing to create more social content.

However, customer acquisition, a unique shopping experience, and a robust brand identity benefit the brands in the longer run.

The ‘S-O-C-I-A-L’ element of the social media platforms is what makes it convenient for the brands to create an interactive and user-friendly shopping experience.

From shareable campaigns to irresistible contests, the social media and e-commerce duo is here to take the burden off the shoulders of the business owners.

Social Media and E-commerce trends & opportunities to win more customers in 2022

Facebook Shops

Facebook has nearly 2.9 billion active users.

With the home to a large number of active users, Facebook is one of the best social channels to showcase your products/services.

However, FaceBook rolls out FaceBook shops for a user-friendly shopping experience. They are here to deliver a seamless shopping experience to its extensively engaged audience.

Facebook has a more remarkable ability to create an effective product catalog and the opportunity to run ROI driven ads.

On a global scale, the world has become stronger in digital marketing than ever before. And search engine optimization (SEO) for eCommerce is one of the most significant initiatives for all marketing companies these days.

Now, online shopping is a way of life. If you’re an eCommerce provider, it’s imperative to understand how SEO for eCommerce works because it’s a highly competitive market. You need to know the rules to be seen above your competitors on the search engine results pages (SERPs).

Here, we’ll talk about five tips and tricks to help you be successful with your SEO for eCommerce endeavors.

What is eCommerce SEO?

Let’s start at the beginning. When you master SEO, you can achieve consistent, high-quality organic traffic. However, between search engine algorithm updates and overuse of industry jargon, it’s often hard to get the hang of SEO, particularly if you’re new to the game.

eCommerce SEO is the process of optimizing your online store’s content, so it plays by the search engines’ game. This includes incorporating accurate keywords into well-crafted product descriptions, creating product pages for each item in your store, and obtaining backlinks to help win a higher ranking with Google and the others. You’ll drive more organic (non-paid) traffic to your online store when done right.

You can’t land on just any SERP; you need to be on that ever-important page one spot. The further you rank from the first page, the less traffic you’ll get, even if you make it to page two. In fact, according to Backlinko, only 0.78% of people click on results on the second page. Once you make it to the coveted first page, your ranking position there matters, too. The higher you are on page one, the more likely you will get solid click-through rates; the lower your ranking position, the less likely people will scroll that far down and see your stuff.

Getting Started with Your eCommerce SEO Strategy

If you’re new to search engine optimization and are trying to learn how to rank high on Google’s SERPs, keep reading! We’ll talk about SEO basics in a way that’s easy to understand and, most importantly, actionable.

Step #1: Keyword Research

Keyword research is vital for all forms of digital marketing. It’s the first step to identifying those high-value search phrases your future buyers are using. Be mindful, however, that you don’t ever want to guess at your keywords. Sure, you know your business better than anybody, but when you use the right keyword research tools, you might be surprised at the results. Consumers often look for phrases you wouldn’t even think about using in your content.

As the owner of an online store, you’ll already know the many tough challenges that you face to stay competitive. However, easily the most common is trying to attract traffic to your store. Your competition is targeting the same traffic, so knowing the best way to beat that competition for traffic, like the one taught on drop shipping for beginners, is always going to be key.

The eCommerce industry is flourishing right now, but while this is good news overall, it brings with it increased challenges. Demand always attracts those hoping to provide the supply. New competitors will sniff the potential of owning a dropshipping business, meaning you always have to implement the strategies required to maximise the traffic coming to your store.

This article will take you through some of the best social media marketing strategies you can use to aid the growth of your business. They will help increase your traffic, boost sales and keep your competitors at bay.

Find the Right Posting Consistency

When posting content to your social media accounts, there is a fine line between posting too much and not posting enough. Certain audiences will have their own preferred consistency of posting. Overdo the posting and you risk followers unfollowing, while not enough is not getting your brand into the faces of your market enough.

You need to test your optimal posting frequency by analysing the engagement of different posting consistencies. Once you find the right balance, your posts should garner high engagement and increase the traffic to your site. Also, test the performance of your posts at different times of the day.

In the last decade, eCommerce has reshaped the modern marketing scene. Shopping online has become the new normal for the digital native consumer and Ad-targeting is quickly shifting from our shop windows to our social media pages in an attempt to grasp a new digitally connected demographic.

After Covid-19 shut the doors of many leading brick and mortar retailers in 2020, the number of e-commerce based retailers have only increased, shifting from just 19% in February 2020 to over 35% in just a year.

(Source: The Future Of Commerce)

As trends continue to shift post-pandemic, the return of in-store consumer traffic will majorly depend on the ever-changing growth and development of the eCommerce market and how business leaders handle the demand to create strong direct-to-consumer connections going forward.

As the competitiveness of eCommerce continues to ramp up, the obvious solution may be to join the growing digital train and create a personal CRM app, but before you hang the closed sign on the shop door, it’s time to evaluate the pros and cons of entering the online retail experience. As a side note, here is a list of personal CRM tools you could consider.

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

eComerce Website

You are already familiar with the world of e-commerce — at least as a consumer who partakes in shopping on the Internet. Perhaps you are under the impression that creating your own online store is easy and uncomplicated. From your experience, it looks as basic as listing a bunch of products on a website and watching the money flow into your bank account. If you are looking to open a new bank account Check out WECU here!

The truth is somewhat more complex: a great deal of thought and work goes (or at least should go) into every aspect of an online store. It may not seem this way when you are shopping online. That is only because the most popular e-commerce websites do it so well that you cannot tell without some deeper examination, but if you’re planing to sell in stores like Amazon, you can use this Jungle Scout Discount Code to find great resources for this.

This thoughtful and strategic approach is required if you truly want such an enterprise to be successful.

Despite this, the technology and tools needed to operate a store are more accessible than ever before. Your e-commerce venture idea has the potential to be highly lucrative and even personally fulfilling. You just need to take the time to learn how to properly implement and optimize these resources.

This starts by understanding the techniques and features of successful e-commerce websites. To that end, we now offer the chance to peek behind the scenes and learn about common and crucial business practices on the internet. You can also look for a sitecore development and consulting company for better guidance and assistance.

Here is a simple e-commerce website guide to help you build your online store.

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely.

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc. You should also look into your communication strategies so it’ll be easier to provide and receive updates from your team. And make sure you use a virtual office from a city like London as that way you can hide your personal postal address and also have a very impressive looking address too.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business.

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable.

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

Social Media and Ecommerce: The Current Trends and Opportunities

Why are social media and e-commerce powerful? [ Getting to know the power of the duo]

Social Media and E-commerce trends & opportunities to win more customers in 2022

A Guide to eCommerce SEO

What is eCommerce SEO?

Getting Started with Your eCommerce SEO Strategy

Step #1: Keyword Research

6 Social Media Marketing Strategies for Promoting Your Dropshipping Business

The 7 Biggest Pitfalls of Moving Your Company into eCommerce

How to Scale an E-commerce Business?

A Simple E-commerce Website Guide to Help You Build Your Online Store

Why Instant Messaging is Crucial For Your E-Commerce Marketing Success

Boosting Conversions by Putting Landing Page CTAs in the Right Place