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Everything You Need To Know About Facebook Carousel Ads

Did you know that, according to research, 93% of marketers use Facebook advertising regularly? That means, millions of marketers spend a tremendous amount of money each month to reach their target audience with Facebook Ads.

Is that money well invested?

To answer that question, let’s take a look at these statistics:

57% of consumers across generational groups admit that social media influences their shopping decisions, led by Facebook at 44%
26% of users who click on Facebook Ads report making a purchase
The average CTR (click-through rate) for Facebook ads is 0.90%

As you can see, Facebook advertising can be extremely effective. However, to make the most of Facebook Ads and get a high ROI, you need to know what you can use Facebook Ads for and which Ads give the best results.

Gone are the days when TV and radio were the only electronic media for advertising. Nowadays, when you want your business to be seen and heard, online placements are the way to go. And what better platform to put your ads on than Facebook.

With billions of users and visitors every day, you’re sure to gain exposure through the social media site. Aside from the platform itself, Facebook also has affiliate sites like Instagram that you can take advantage of.

One of the best things about Facebook ads is its different options for ad placement available. This tells you how the ads will appear and where. Choose one where you think will best work for your business.

Two placement choices will be presented to you when you set up your ads: Automatic and Edit. The former will let Facebook place your ads based on your campaign objective and has a low average cost overall while the latter will let you choose manually.

Aside from the placement, you would also have to know the kind of ad that is supported by each type of placement. This infographic can help guide you in choosing the right kind of ad and placement depending on what you aim to achieve with your campaign.

6 Smart Ways to Boost Your Website Traffic Without Spending Too Much On Advertising

Search engine optimization is a challenge for many business owners. It is a very complex set of tasks and to top it all off SEO changes dramatically all the time, so the fundamental best practices are often very very similar from year to year, but there’s always nuance. – Rand Fishkin, Moz.

For every professional trying to succeed, the path is full of minor and uncommon challenges. Whether it is a Fortune 500 giant or a small business, the challenges remain the same because we all thrive on the World Wide Web. SEO remains the same for all kinds of websites whether it’s one that comprises of hundreds of pages, or a one-page site.

70 percent of the links users click on are organic because they ignore paid ads. This article contains success stories, tips, and measures you can take to rank your website higher without paying a dime in advertising.

In this current age, we are all addicted to the internet and more clearly- the various social media networks.

These are the elements that have taken the incarnations of mobile applications and are currently residing in our smartphones. And interestingly, we could now spend hours and hours, all alone, but in the company of our smartphone, chatting to those whom we have never ever met (otherwise, sometimes).

But even in your net-surfing course, did you ever consider the benefits of these multiple social media platforms?

Never! You didn’t get time for this; isn’t it?

Well, while you were busy posting your vacation pictures or mid-night snaps, the businesses of the world have already found ways to harness the fast-flowing river of various social media platforms.

For instance, researchers have proved that Facebook is turning to be the next digital marketing giant.

Apart from Facebook, other popular sites such as Twitter, SnapChat, Pinterest, and YouTube etc. have also developed their own unique audience which is capable of turning a business into a brand.

So, in this mayhem, are you too an aspiring business using the various social media platforms for their benefits? Congrats! You have come across one of the best ideas to promote your business and which could be absolutely free of any expenses.

However, there could be times when your posts (photos, videos, texts etc.) fail to get an appropriate audience for your websites. Is it so?

At this point, you need to formulate a few strategies to help your content reach your customers. This, in turn, would get you a better online presence and help you gain your target audience.

Here, in this article, we have outlined the best times and days which are appropriate for your content to be posted on various social media platforms.

How to Use Social Media Live Videos to Improve a Company’s Brand Quality

Social media live videos are the most effective way to add a sense of urgency and exclusiveness to your marketing.

Live videos create a unique, demanding, and exclusive real-time experience that compels your audience to comment and interact with you. It will, in turn, merge individual audience members into a large community.

In this article, you will learn how you can use live videos on various social media platforms like Facebook, Instagram, Twitter/Periscope, and YouTube to grow your brand and build a better relationship with your audience.

With more than 2 billion monthly active users, it’s high time people and businesses start taking Facebook seriously. Over the years, Facebook has created multiple avenues for a business to market itself on the platform. Facebook Business Page, Facebook Ads and Website integration, etc. are all avenues which every business has used in some way or the other. However, there has been one aspect of Facebook that has been ignored by most companies and it is – Facebook Cover Photos for Business.

A Facebook Cover Photo is the first thing a viewer notices on your official Facebook page, and you can use it effectively, especially with the help of professionals that are adept in business photography, to promote your business and urge customers to follow your updates.

Do you offer photography services to capture special moments in time for people? Wholesale backdrops company can create many photographic opportunities all in one space, saving you time and money. You can make use of printed backdrops to create a festive holiday scene or a sweet first birthday smash cake session and the like.

Here are 15 smart ways you can use Facebook cover photos for business purposes.

Facebook Cover Photos for Business – Celebrate Occasions & Festivals

One of the best ways to stay current and active is to commemorate occasions. For instance, for 4^th July or Christmas, you can create designs with your products or mascots to celebrate the occasion. This will give a festive and inclusive message to all your customers. However, make sure to create different banners for all the major festivals and occasions.