Google Marketing Archives

The Ultimate Guide to Keyword Selection

Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.

Keyword

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low.

Tools for Running Successful Google PPC Campaigns for Your SaaS Business

What is the best way to sell software online? Which is the most effective strategy to market a SaaS product? People search for answers to these questions on Google and Quora, striving to learn the best practices for productive SaaS sales… Is PPC (pay-per-click) the right approach or at least among the most preferable SaaS growth strategies?

Without approximate guesses and hesitations, let’s make it clear – how B2B online advertising varies from B2C best practices and bring to light all the practical advantages of launching PPC SaaS ads. We will spice up our article with 9 PPC tools that will optimize your PPC journey from keyword research to conducting tests. If you want to promote your business to a wider audience, promotional tactics like Exhibition Stands might be of great help.

Here we go!

Digital marketing is about two things – Experience and Visibility.

Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games like 메이저사이트, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning.

You release the course and wait. And wait… And wait.

What must be wrong?

The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.

The good news is, this can be effectively corrected.

Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.

Read on to find out how.

Two trillion and over: That’s the number of searches conducted by people on Google. These are people who search with intent. This includes the intent to buy products or services and also others gain information on specific areas related to those products or services.

Naturally, many of these searches are going to be related to the industry that you are present in – are you tapping into them?

Google Search Statistics

Personally, when I started my startup, making my website search-friendly wasn’t my first priority. Fast forward a couple of years and it is one of my top goals for the year. I realized one important but obvious truth the hard way: people don’t like being sold.

Of course, sales continue to be a very important part of my organization as it is for most. But making the sale to a customer who has come to you vs. you going to them, has very different dynamics.

In this context, I would like to explore one of the most critical parameters that can help you adjudge how you will perform in search: Domain Authority.

Google Local Services Ads

If you have never heard of them before, this is the perfect time to learn about Google Local Services Ads that are placed right at the top of search results. You should care because when LSAs are present, 25.3 percent of clicks go to paid results. But, when these are absent, the number goes down to 14.6 percent.

Google Local Services is a pay-per-lead advertising platform that was initially called Home Services ads when it began as a beta test back in 2015 in the San Francisco area. Back then, businesses had to complete a screening process before they could secure a listing under these Home Services ads.

The screening process checked if the licensing and insurance requirements were met and carried out criminal background checks for employees. When consumers look for a contractor through these ads, they could call a business directly or compare the pricing form up to three businesses.

Since then, the look and the process of Local Services ads have changed. A consumer can no longer request an online quote or select multiple businesses to request quotes. Currently, the only option available to consumers is to directly call businesses to compare services quotes. One process has stayed the same through the transition to Local Services Ads- companies still need to pass Google’s screening process.

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

The Ultimate Guide to Keyword Selection

Head Keywords

12 Tools for Running Successful Google PPC Campaigns for Your SaaS Business

What is Domain Authority and How Should You Build It?

Everything You Need to Know about Google Local Services Ads

6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

How to Perform SEO for Landing your Content on Google Discover

The Latest Google Rebranding Initiative Discussed