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A Full-Scale Mobile WordPress SEO Audit in 5 Simple Steps

In today’s world, smartphones are, perhaps, a necessity and not a luxury anymore. Unsurprisingly, the feasible and handy phones have outnumbered desktops when it comes to online searching. Various statistics show ever-increasing use of mobile devices for searching for different content.

In a recent survey, Global Stats analyzed the worldwide market share of mobiles, desktop, and tablets. The results show that nearly 52% of searches come from mobile, 45% from desktops and only 4% from tablets.

The data translates into the fact that your website has to be optimized for mobile phones. If that’s not the case with your WordPress site, then you are likely to lose half of the online traffic worldwide.

Significance of Mobile SEO

WordPress is one of the best Content Management Systems (CMS) in the market. Certainly, it is an effective CMS for SEO and enhancing your search rankings. Perhaps, you have also built a WordPress site for your business.

Thanks to the worldwide increase in mobile usage, Google made some noteworthy changes and released Pigeon Update in 2015. The aim was to provide mobile-optimized websites for higher search rankings. In case you don’t know, for determining a website’s ranking in the search engine, Google has now shifted to Mobile-first indexing.

If the mobile version of your WordPress site is poorly optimized, your site will have a low ranking in SERPs. So, the better your WordPress site is structured, the higher your search rankings; it is also essential for better usability.

Now that you know the importance of mobile optimization, let’s find out how to audit your WordPress Mobile SEO.

Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.

Keyword

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low.

Digital marketing is about two things – Experience and Visibility.

Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games like 메이저사이트, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning.

You release the course and wait. And wait… And wait.

What must be wrong?

The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.

The good news is, this can be effectively corrected.

Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.

Read on to find out how.

SEO 101 Guide

How to scale your SEO, by yourself, with super limited or no budget at all?

Let’s dive in!

SEO (Search Engine Optimization), such as SEO services Brisbane, is much cheaper than purchasing Google ads or Facebook ads, while content has an amazing ROI. You can check out this Damon Burton SEO book author for some top SEO strategies to grow your site or blog!

Search engine optimization (SEO) is one of the first steps small business owners should take to improve their website visibility. It makes the website easier to find and understand for users (and if those activities are successful, they can turn into potential customers). Check out the Ultimate Guide To SEO for Small Business here for more info!

SEO can also drive evergreen traffic, which means that even old pages are bringing visitors to your site. So, let’s focus what are top SEO strategies to grow your site or blog with no or very little budget.

It’s time to get controversial: SEO might not be right for you.

This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.

Okay, so you’ve created an AWESOME video that you’ve uploaded to YouTube. Problem is, traffic is down. No one seems to give a fig!

This is where Youtube SEO comes in. YouTube is the world’s second biggest search engine, while videos themselves will account for 80% of all search traffic by the end of 2019.

This is great news if your content marketing strategy already consists of the video content. Videos drive traffic to your website, boost your online visibility and help your marketing campaigns gain more traction, and in the result – bring in more sales.

With stats like these, there’s only one thing left for you to do: Rank your videos as highly as possible on YouTube.

Of course, it isn’t easy. It doesn’t matter how fabulous your video is, you’ve only done half the work so far. The next step is doing the right things on YouTube so that your video is visible to lots of the right people.

The good news is we’ve broken down what you need to do into small, actionable steps. Let’s take a look at how to rank your videos on YouTube in 2019.

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements.

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently.

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites.

Yes, that’s right – I’m talking about link-building!

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website.

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles!

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

Many people understand how important SEO can be to their website, but not many people understand the importance of tracking the success of their SEO campaign. If you do not know whether your SEO campaign is successful, how will you know what to do moving forward?

You need to know what is working and what is not so that you know how to make the most of your time. You are going to want to replicate what is working and ditch what isn’t.

SEO Campaign

The first thing that you need to understand when you are in the beginning stages of your digital marketing strategy/implementation, is that you are not going to see results overnight. It is going to take a lot of work and time put in if you want to see the desired results.

In order to track your SEO success there are a few important things you need to do:

Do research ahead of time so that you know what to expect
Track what keywords you are ranking for
Check the organic traffic you are receiving from those rankings
Check the value of those keywords
Check the quality of that traffic coming to your site

This is much more than simply tracking the traffic that is coming to your site. I am going to go in depth about each one of these aspects and exactly how you can track your SEO success.

Google Search Ranking Drop Quadrant

“Sean, I can’t find my site ranking anymore in the Top 10 in Google for ‘florida luxury homes’. What happened to my search rankings suddenly? Why have my Google rankings fallen so dramatically!”

“Why has traffic to my site suddenly dropped? I can’t find my site anywhere on Google?! What’s happening?”

Ask anyone who’s worked in the field of SEO for more than a couple of years and it’s more likely than not that he/she would’ve got an email like this from a client. You could find yourself in the same boat at any time and you want to be best prepared for it!

The world of SEO is complex and always subject to change. Nowadays, it’s become a fine art and requires a balance of both technical and creative strategies.

Implementing Topical Mapping to Regain Lost Google Search Rankings

Implementing topical mapping in your SEO strategy is an excellent way to regain lost Google search rankings. Topical maps represent the interconnectedness and relevance of various topics, subtopics, and keywords within your website content. They help visualize the structure of your content and ensure it aligns with search engine expectations.

When applying the principles of the “Rank Drop Quadrant” to your SEO recovery efforts, topical mapping can offer significant assistance. A well-structured website with clear topical mapping helps search engine crawlers to better understand your site, which can enhance your search ranking.

If the quadrant analysis points to keyword issues, topical maps can also help identify which keywords are most relevant to your website’s main topic and subtopics. By examining how these keywords are linked and how relevant they are to your overall content, you can adjust your keyword usage to improve your website’s SEO.

In cases where content quality has been identified as the culprit behind your rankings drop, a topical authority map can highlight content gaps or redundancies. This gives you the opportunity to improve the quality of your content by adding more depth to your existing topics or by exploring new, relevant subtopics. Ultimately, the visualization and insights provided by topical mapping can guide your efforts to regain your lost Google search rankings.

Google updates its search algorithm multiple times in a year with possible incremental changes happening every day. As an example, way back in February 2012, they made 40 updates to their algorithm within a single month.

Here’s an infographic on the 9 Major Google Algorithm Updates Every SEO Webmaster Must Know.

So, you see, there’s a lot of scope for change, and as such, it stands to reason that there are always random fluctuations in the SERPs. It happens all the time: one day your rankings are sky-high, and a few days later, you drop a dozen or so positions and your revenue starts to plummet.

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”, get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

A goal without a plan is just a wish – Antoine de Saint-Exupery

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Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

A Full-Scale Mobile WordPress SEO Audit in 5 Simple Steps

Significance of Mobile SEO

The Ultimate Guide to Keyword Selection

Head Keywords

SEO 101 – A Step-by-Step Guide to Doing SEO Yourself in 2019

4 Highly Effective Link Building Trends to Lookout for in 2019

The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important