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An Advanced Guide to Link Building – 7 Must-Have Strategies

Guide to Link Building

During a March Q&A Session with WebPromo Expert, Andrey Lipattsev—a Search Quality Senior Strategist at Google—revealed Google’s top three ranking factors: links, content, and RankBrain. Marketers have since begun to improve their link building efforts and backlink strategies, thanks to companies like the rank way.

Some websites, as expected, went the way of the black hat. They scored higher rankings by manipulating the number of links leading to their page. A later update—codenamed Google Penguin—managed to successfully weed out those employing link schemes and similar black-hat SEO tactics and de-rank them.

With those issues addressed, the focus shifted entirely to link quality, not quantity.

If having a website is obligatory for any enterprise large or small, then it is equally necessary to have the right supporting and expert SEO service. Without a solid SEO foundation, a website just does not achieve the traction it requires to move up the competitive ladder.

Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there.

One might argue that there is no need to bring in a third party SEO expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth.

SEO today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability.

Let’s consider one by one all that that goes into a simple term SEO.

How to write content that’s loved by Google and your website visitors both? This is one issue bloggers and content writers have been grappling with for years. The balancing act (I think) is the most difficult job to do.

On one hand, you have Google which tells you “Write content for end audience and do not over stuff your content with keywords?” and on the other, you have websites visitors who will just bounce from your website without finding anything of relevance on your website.

When Google says, “Write for the website visitors – it is lying”.

Citation Link Building

Links have always been the most important ranking factors. They still are today. And they will remain just as important in times to come. It is difficult to predict if this will ever change.

Search engines gauge the importance of a site by looking at the number and authority of sites linking to them. The more links they have the better their standing in search results. There are hundreds of other criteria, but links remain the most important of them.

The more sites that link to you, the more credible your site is. It is, therefore, important to remember that you want more links, but from credible sources.

In other words, we need credible & high authority sites to link to us. So that we are also perceived as credible by the search engines.

There are many ways to build links to your site. However, today we will start with the most popular link building technique used by SEOs worldwide. It is none other than Citation Link Building.

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you don’t know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so it’s a question of deciding what’s right for your business.

So, what’s involved?

Well, there are four areas where a little ‘tweaking’ to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

SEO Tactics

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

A growing number of small business owners and entrepreneurs are beginning to fully appreciate the importance of dedicating time and resources to Local SEO optimization. After all, who doesn’t want to get found by new customers for keywords they specialize in?

AdWords and other forms of paid advertising can help, but they can also be extremely costly, and if you don’t continuously pay, the results disappear instantly. This is not the case with SEO, and this is just one of the many reasons local businesses are relying on SEO optimization tips and strategies to succeed.

If you’re new and still not sure what local SEO is and why it’s important, read this article by Moz.com. Before you launch your business website, here are some useful local SEO optimization tips and strategies.

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

An Advanced Guide to Link Building – 7 Must-Have Strategies

Citation Link Building – How to Dominate Local Search

SEO for SaaS – How to Drive Organic Traffic to Your Website

How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

5 Smart SEO Tactics That are Worth the Risk

How to Create Link-Worthy Content Without Spending a Dime

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy