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11 LinkedIn Prospecting Mistakes Costing You Valuable Future Customers

Courting a romantic interest and connecting with a potential customer are similar in many ways. You have to anticipate their needs and take the right steps to build a long-lasting connection. Otherwise, the relationship will fizzle out before you know it.

To take your business to the next level, it’s crucial to identify prospects and get them interested in your products and services. However, cold emails and unsolicited calls hardly ever make a positive impression.

In today’s digital world, it’s time to leverage social networking platforms to your advantage. In particular, LinkedIn has emerged as one of the most effective ways to nurture and strengthen customer relationships.

Whether you are new to the platform or your past attempts to win over buyers have failed, here are some blunders costing you valuable prospects. Let’s dive in. Read More

The Ultimate List of Social Media Posts for 2019

Social media is huge as it has grown faster than the internet itself.

Social media giants such as Facebook and Instagram have millions of users worldwide and they are growing with every passing second. The data suggests that the number of active Facebook users was at a whopping 2.38 billion in 2018 whereas the active user-base of Instagram has also touched the mark of 1 billion in June 2018.

The data shows huge numbers in favor of both the platforms but we have to understand that all the active users are not just individuals who like to post details about their daily activities.

Many profiles on social media platforms are self-employed professionals, part-time/full-time bloggers, and business organizations. Social media platforms are presenting good business opportunities by extending their reach and marketing their products and services.

Since almost every business has its presence on social media, it is vital for businesses to keep themselves relevant by consistently updating the audience about their marketing campaigns, CSR activities, and other corporate initiatives.

However, posting content on social media can be frustrating as it is not easy to create different types of content for diverse platforms and facing a creative block is considered normal.

This is probably not the reason you are reading this post. Don’t worry! Even experienced marketers need some encouragement for consistently producing original posts for social media. This post contains a vast number of ideas that can cover a very type of social network. Let’s begin!

Do you think to have a great product will drive in leads by itself? No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages.

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn?

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.”

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.

Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.

When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.

If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

A social media crisis is common yet it can break a brand’s reputation in minutes. There are numerous factors that could cause it such as catastrophic marketing fails but most of the time, it springs from inappropriate content posted online or action is done by a celebrity, public figure, or brand.

Bad news spreads on the internet like wildfire and waiting for a social media crisis to go away on its own will never help: once it’s out there, it’s out there for good. Social media marketing fails, no matter how long ago, have a chance of resurfacing even at the slightest provocation or reminder.

Remember United Airlines’ drag and drop incident with Dr. David Dao? It still feels recent but that issue is almost two years old already! And so is Kendall Jenner’s Pepsi ad gaffe which spawned parodies and garnered enough backlash that the video was taken down almost immediately.

PR blunders are unavoidable, and social media platforms can be a great tool to help manage it.

Here are a few tips to help you quell down public outrage should your brand be in hot water.

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful.

Content Marketing

It’s hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it.

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content:

Improved Search Rankings

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business.

Get More Reach

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels.

Showcase Niche Expertise

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

Improved brand awareness
Improved brand reputation
Improved content quality and value
Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!

Every other day we come across a new trend that has been made viral through multiple social media platforms. Sophisticated algorithms are designed for these platforms that dig deep and can get in-depth analysis of changing trends.

Smart bots that execute through machine learning algorithms on social media platforms can track and analyze real-time trends and transform the raw data into perceptible information.

It is believed that AI machines are replacing jobs of humans and these machines are often misinterpreted as robots, though the robots are actually controlled through AI mechanism. The truth is that AI devices are creating more opportunities by introducing more challenging positions, now people are needed to get more smart and sharper than they were used to be.