Marketing Archives - Page 10 of 14

How to Succeed via #Hashtag Marketing

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

Improved brand awareness
Improved brand reputation
Improved content quality and value
Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!

Ecommerce SEO

The more traditional means of e-commerce SEO are fierce. Outranking the Amazon’s, Zappos’, and big-box retailers of the world is a near-impossible feat for most e-commerce stores. Just breaking page one for a competitive product keyword can be a milestone in itself.

The fact of the matter is – most speciality retailers and online stores must climb a steep uphill battle when it comes to e-commerce SEO. And while many of these online retailers make creative use of social media and content marketing to reach their target audience, some are still finding success with search.

One SEO practice that commonly gets overlooked is optimizing product images. Because many users explore Google Images for products of interest, this platform makes a unique angle to your greater SEO strategy. These techniques go beyond just Google Images, too, increasing the likelihood of appearing in the organic “Images for” snippet, all while giving a much-needed SEO edge the product page in itself.

The people who are competing with you are already burning the candle at both ends to obtain a competitive advantage over you. Cursing your customer or blaming the market won’t save you. You must get out of the rocking chair and start planning your digital marketing strategy for the year 2019. Understanding the different options available to you will make your decision process much easier.

You cannot afford to make the same mistakes which you did in the previous year. Regardless of what worked for you in last year, digital marketing trends are evolving at an alarming rate. Diversified social media platforms have reformed the way we interact with the audience and do business.

Here are some points to consider when devising your digital marketing strategy for the year 2019.

Tools for Content Managing

Even if you are well-versed in managing content creation teams, it could be that you’ve overlooked some of the free tools available that could improve your team’s performance. There’s a bucket-load of apps and software out there that can enhance team efficiencies and add value to your clients, with some being free and some paid.

Do you really need to financially commit, though? With some of the free tools offering very similar qualities to their premium, paid counterparts, these cherry-picked 5 free tools for managing your content creation team could be exactly what you’re missing:

Slack
Trello
Google Docs
Skype
Hemingway

Slack

It could be said Slack is just another communication tool to add to the pile, and quite honestly, there are many, many out there that are only replicas of outdated ones. So what’s different about Slack?

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

Shopify Plus

Have you heard of Shopify Plus? It’s a version of Shopify, but with a lot more features. There’s a reason why people are making the switch from BigCommerce to Shopify Plus. While the price may not be a factor (since BigCommerce charges less) the perks make the increased cost worth it. Here’s what you need to know about this great online sales platform designed specifically for larger brands.

Whether you just enjoy finding out about website stats, or you have a vested commercial interest, this infographic 15 Website and UX Statistics of 2018 will provide you with some ideas and considerations. One of the big stats that might surprise you is that 75% of people base credibility by a website. So when people are doing their online research about companies they may want to buy from, they will be significantly swayed by a website that they consider to be professional.

Other factors to think about include that 59% of people prefer a beautifully designed website. This means that if you are thinking about setting up a website, the attractiveness of your website should be a big priority. Using poor quality images and unattractive colours might be having more impact than you think, so it might be worth getting the experts to help out with your colour schemes and visuals.

In terms of a website’s ability to convert visitors into customers, having an effective call-to-action is vital. So it is fairly worrying to see that 70% of small businesses miss call-to-actions, leaving them with a lower chance of getting customers to contact them. CTAs are easy to add to websites and are very powerful, so if you do have a business website, make sure that your CTAs are clear and encourage website visitors to contact your business.

The infographic also shows that a whopping 94% of people won’t trust an outdated website. Trust is so important in building up your customer base, so taking the time to update your website’s content is always time well spent. If you have contact numbers or information that is no longer relevant, then visitors will wonder whether your business is able to provide a professional service.

Website & UX Stats for 2018

The Best Performing Opt-in Forms of 2018

There’s no doubt that email is one of the most profitable channels for online businesses. In fact, according to the National Client Email Report by the DMA, email earns nearly $4 for every $1 invested in it.

With an ROI like that, it’s important to have a good email strategy in place. And that starts with building a quality email list.

Many online businesses and retailers go for opt-in forms to capture emails from visitors on their sites. However, not all opt-in forms are created equal, and it’s important to look at the data to know if you’re following the best practices.

Omnisend – ecommerce email marketing solution – analyzes their customers’ data and launches reports every year. At the end of 2018, it was the data from over 7200 brands, mostly from the United States, the United Kingdom, and other English speaking countries.

The e-commerce email marketing infographic reveals the insights on promotional newsletters, automated emails, Black Friday promotions as well as list building means.

Let’s take a closer look at Omnisend findings regarding opt-in forms. Which form has been shining the brightest?

Hire or Outsource

A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.

Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.

Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.

Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up. If you need to hire a full-time employee, make sure to have a pre-employment screening first before hiring one, you may visit the Wonderlic homepage for a pre-employment testing platform.

Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.

Here’s an in-depth account of why you should outsource your email marketing needs to a marketing agency and how it can benefit your business.

The Instagram algorithm has the caliber to take a business to its new heights. Those who want to improve their brand identity, they should be familiar with it. In this post, we will explain you about the Instagram algorithm and what is its role of it in enhancing the performance of your posts. Apart from that, we will discuss several strategies that can be used to be in top results on Instagram.

#1. How an Instagram Algorithm actually works?

Everyone is curious and wants to know how Instagram algorithms work. Here, we will discuss the most important factors which can have a positive effect on your post visibility:

Engagement

It has been found that posts with maximum likes, shares, comments, and views will always appear on the top in the news feed. In case, you get a million likes on your post, an Instagram algorithm will assume that your post is of good quality and viewers are interested in it. As a result, the Instagram algorithm will show it to more users.

Sometimes, it doesn’t matter at all that how many likes and comments you have received on your post. There are situations where Instagram algorithm focuses on how instantly you received the response. The best example of it is Instagram hashtags.

How to Optimize Product Images for Ecommerce SEO

5 Free Tools for Managing Your Content Creation Team

Slack

5 On-Page SEO Mistakes Most E-commerce Website Owners Make

Why Your Business Needs to Upgrade to Shopify Plus

[Infographic] 15 Fascinating Website & UX Stats for 2018

The Best Performing Opt-in Forms of 2018

Outsourcing Vs Hiring an Email Marketing Agency: Which One is Better?