Marketing Archives - Page 12 of 14

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

Automated Marketing Funnel

One of the latest trends which have revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.

With an ever-increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention expensive. That’s why it’s incredibly beneficial to capitalize on tactics such as a Knowledge Management Process in order for your business to thrive.

Struggling to increase online visibility? Reduce the bounce rate of your site, and turn visitors into loyal paying customers? Don’t worry. An automated marketing funnel is a way forward to increase your overall profitability!

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

The holiday season is approaching and so are your chances for a fresh marketing idea. People love holiday shopping, but they are also very demanding and challenging when they do their picks. With that in mind, your task as a content marketer is to create a rocking strategy, one that reduces the holiday stressors and make people fall in love in your offers.

‘’Take a step back to smell the pine that comes with the holiday season, but only for a minute. Once you are done, it is time to do the hard work. Tie up the loose ends, prepare for the New Year, and manage your holiday campaigns. To achieve it, work on your content strategy.’’ – says Rebecca Eagle, a content expert at EssayOnTime.

So, if you were focusing all of your content efforts on a single event or made them general in order to use the same throughout the year, take a step back to look at the bigger picture. Holidays are a critical window of opportunities for online businesses. The consumers’ shopping habits are significantly increased and active at this period, especially after the Internet opened up the chances of being able to shop from the commodity of one’s home. Frequent holiday weekend purchases of one-third of shippers were found to be driven by promotions. With that in mind, your content strategy is now the fiercest tool you have to attract customers, and the holiday season is your top period to boost sales.

To help you with this, we came up with seven amazing content marketing ideas that will help you rock this holiday season and make more sales than ever.

Learning new ways to improve your search engine ranking can be ecstatic, exciting and promising at first glance, but taking a crack at it will tell you it is not as easy as it seems. And such is the case with link building through blogger outreach as an SEO tool.

Search engine optimization (SEO) has become a very important aspect of online marketing ever since the internet became a “thing” and search engines – especially Google – launched to make the Internet easier and more efficient to use. Utilizing several SEO tools has become an integral part of online marketing as your search engine ranking is directly proportional to the traffic your site gets.

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

Among so many different ways to promote your business, digital marketing has become one of the most widespread. With the rise of the Internet and social media, digitalizing your brand has become a must.

Why is your digital presence important? According to Blue Corona with the reference to Business Insider, around 80 percent of people prefer to research a company online before buying from it. And if your business lacks digital presence, your chances of getting new customers and reaching the vast online audience are very low.

Digital marketing encompasses different aspects, including email marketing, mobile marketing, and mobile ads. But probably the biggest part of digital marketing is social media marketing that can help businesses reach billions of people at once.

So let’s talk about how you can use social data derived from your social media stats to launch a successful digital marketing campaign.

content marketing

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day.

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers.

That’s the reason why it’s so important to have a rock-solid content strategy.

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium.

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal.

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However, it can be textual, audio or video content. Such content is very effective at generating leads day in and out.

Shall we get started?

When it comes to video marketing and social media, one of the most common complaints I see brought up – by content creators and businesses alike – is the issue of underperforming content.

In many instances, it has more to do with unrealistic expectations than anything else. Like people expecting 10.000 followers after putting out consistent video content for only two months.

But more often than not, it’s due one or two critical failures in their production process that ends up working against them and undoing the hard work they’ve put into creating said quality videos in the first place.

For example, you can make an excellent animated explainer video, but if it’s based around an utterly unappealing subject to your audience, nobody will click on it. Or you can be funny, and charming in your Instagram live videos, but if you fail to promote them, it’s unlikely that people will show up.

Being aware of these issues and their respective fixes are the initial step in growing any social video marketing strategy that has already figured out the bulk of the production process and is only in need of refining a few of the kinks that come from not readily evident sources.

To help you with that, I wanted to share with you five easy fixes that will undoubtedly help boost engagement on any social marketing videos you are putting out.

Content Marketing

The concept of content marketing is changing with each passing day. With the emergence of new strategies, technologies, and ideas, the world of content is on a consistent rise. Hence, 2019 is expected to come up with some innovative content marketing trends. In fact, it is being estimated that the content marketing industry is here to stay for a significant period of time more and it might become worth more than $ 400 billion by 2021!

With such a continuous growth of content marketing, businesses are approaching towards the process to optimize content in a pretty mature way. The content marketing experts believe that this scenario is going to be even better in 2019. Some effective content marketing trends and strategies are going to rule.

What is going to be such excellent content marketing trends in the coming year?

Let’s know!

Email Subject Lines

As more and more business owners start their email marketing campaigns, our inboxes are overloaded with advertisements and spam. I don’t know anybody who opens every email he or she receives. And I’m sure neither do you.

Fortunately, it doesn’t mean people don’t pay attention to mass messages at all. It means not every subject line makes them read the letter.

I’m not exaggerating saying that a good subject line is almost a half the success of your email marketing campaign. Read this post to learn how to create catchy subject lines and avoid popular mistakes.

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

What is RankBrain and Does It Change the Way We Do SEO?

How to Do Digital Marketing for Medical Websites

A Step-By-Step Guide to Developing Content That Works

The Top 4 Content Marketing Trends to Expect in 2019

The Top Secrets of Catchy Email Subject Lines Discussed