Marketing Archives - Page 13 of 14

How to Create Engaging Content in the “Boring” Industries

engaging content

One of the strategies that you can implement when preparing a marketing strategy is content marketing. Many marketers are stuck on the phase of developing an editorial plan because they cannot come up with any topic that wouldn’t bore the readers to death.

This article gives you a way out of this situation.

What are the Boring Industries?

First things first, let’s define what boring industries are. Accounting, insurance, banking, and law almost certainly fall under this category. Plumbing, roofing, real estate and many others do as well.

In fact, most industries can be called boring because the content they can produce is not newsworthy. What are the interesting industries then? Eco-friendly shopping bags or hipster shoes? They’re not interesting, they’re trendy. CarbonClick is one site you can see list of sustainable and ethical fashion brands.

If you continue to describe industries as interesting and boring, think of crab fishing. It is an industry, where lots of bearded men sail the sea in gloomy weather and perform a series of boring and repetitive tasks to get some crabs out the water and sell them. Yet it has its own Discovery Channel documentary that millions of people enjoyed.

It is not about the industry itself. Rather, it is about your ability to show the most interesting things in the industry. If the oil industry could do it, as a case study in Forbes suggests, you can do it too.

One of the most important things for brands today is to make sure they are present in social media. It’s the best way to expand your business, find new clients and customers, evolve your marketing campaign, and it provides a number of amazing benefits every business owner should use. However, with the internet expanding so fast, and with the development of new technologies, it has become imperative to ensure the safety of your brand’s social media.

If you’re a business owner, social media can provide you with all the necessary tools and resources which can help you expand your business quite a lot. However, if you’re not careful with your social media accounts, your business can suffer greatly. With so many brands falling victim to brand-damaging situations on social media, you have to learn the best way to deal with this problem.

As a freelancer who works solely from home for the last 5 years, I can tell you – mastering social media presence and branding isn’t an easy task, but it’s not impossible to achieve either. You will need to put some time and effort into learning and understanding the most important things about branding in social media, but there is quite a lot to gain. I’ve made this short guide through some of the ways business owners use to protect their brands on social media. So, let’s not waste time and let’s get straight to it.

The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge.

The primary reason for this negligent behavior is not arrogance but rather misunderstanding.

Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success.

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you. Aside from marketing, you can also start using other platforms like ShippingTree to meet the needs and expectations of your customers.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

What does content mean for you? Is it just something you create, or someone else creates for you to publish? So you publish it and promote it. Then what? Do you abandon it?

No.

Content is your asset.

Like any other brand, yours also strives to develop an online presence. That’s why you focus on posting on your blog and website, as well as on other blogs where you appear as a guest.

As Seth Godin once said, “content marketing is the only marketing left.” Content is not just something you publish and abandon. It’s your biggest marketing asset, and you have to learn how to take care of it. This means finding ways how to reinvent existing content assets and breathe new life into them.

We’ll give you four tips on how to do that.

Marketing Strategies

It almost seems trendy nowadays to say that people spend tons of money on marketing than any other aspect of their business. We hear large businesses spend hundreds of thousands to improve their advertising to increase audience exposure, or a couple thousand more just to produce mindblowing content.

That’s good and all, however, if you’re a startup or a small business that’s struggling to get by, the thought is in the realm of impossibility. The great thing about modern marketing strategies, however, is that a lot of the effective ones aren’t costly, and even sometimes free (yay!).

In this post, we’ll be covering seven strategies that are sure to delight penny-pinchers or business owners looking for a way to cut back on marketing costs. They’ll give you the opportunity to re-invest your savings back into your business or perhaps use it for a different venture you have in mind.

google_search_snippets

Featured snippets can increase organic traffic to a page by up to 516%, as found in a study by Search Engine Land. While many webmasters focus solely on ranking in the regular search results, featured snippets create a new opportunity to surpass the competition.

Ahead, you are going to learn how to optimize your content and SEO to achieve featured snippets in Google, and ultimately generate more organic traffic.

What are Featured Snippets?

Every marketer aspires to achieve the #1 rank in Google, but how about position #0? This is what many are starting to call featured snippets, as they appear higher than other search results.

Featured snippets are specially selected answers that are placed in a block below any ads but above the other organic results. You’ve most likely seen them before, and they look like this:

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy. Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

The past decade has seen the rise of influencer marketing as one of the most important and common marketing techniques for many businesses and brands. In fact, as per stats, the field of influencer marketing has grown by around 200% in the year 2017 alone. Here are some other interesting stats about influencer marketing:

In the past year, there has been a 325% increase in the Google search for the term “Influencer Marketing”.
Almost 70% of the marketing firms have increased their budgets allocated for influencer marketing.
There is almost twice the increase in the number of influencer marketing platforms and agencies.
51% of the business owners think that they get better leads from influencer marketing.
Studies show that businesses generate more than $6 for every $1 invested in influencer marketing.

Now as we approach the third quarter of 2018, businesses have begun reviewing and analyzing their influencer marketing plans and strategies. Most businesses no longer think of it as just a social media marketing technique, in fact, influencer marketing is termed as the best for ROI and the fastest growing marketing technique.

Robot to Create Content

Commonly, when people think of robots, they imagine large pieces of machinery constructing cars or appliances on an assembly line. This may be true, but automation has slowly worked its way into every industry. Now we have little robots in our pockets that have the ability to handle a wide range of tasks usually facilitated by humans. The fear of robots taking our jobs is a concern most people have, but can bots really replace people who generate content?

How to Create Engaging Content in the “Boring” Industries

What are the Boring Industries?

7 Marketing Strategies That Can Get You More Sales While Spending Less

How to Optimize Your Website for Featured Snippets

What are Featured Snippets?

Content Marketing: Use a Robot to Create Your Content