Online Marketing Archives - Page 14 of 22

The Top 4 Content Marketing Trends to Expect in 2019

The concept of content marketing is changing with each passing day. With the emergence of new strategies, technologies, and ideas, the world of content is on a consistent rise. Hence, 2019 is expected to come up with some innovative content marketing trends. In fact, it is being estimated that the content marketing industry is here to stay for a significant period of time more and it might become worth more than $ 400 billion by 2021!

With such a continuous growth of content marketing, businesses are approaching towards the process to optimize content in a pretty mature way. The content marketing experts believe that this scenario is going to be even better in 2019. Some effective content marketing trends and strategies are going to rule.

What is going to be such excellent content marketing trends in the coming year?

Let’s know!

Email Subject Lines

As more and more business owners start their email marketing campaigns, our inboxes are overloaded with advertisements and spam. I don’t know anybody who opens every email he or she receives. And I’m sure neither do you.

Fortunately, it doesn’t mean people don’t pay attention to mass messages at all. It means not every subject line makes them read the letter.

I’m not exaggerating saying that a good subject line is almost a half the success of your email marketing campaign. Read this post to learn how to create catchy subject lines and avoid popular mistakes.

They say that a logo design is much more than what meets the eye and that in fact is true. We see logos every day and cannot exaggerate their importance to the extent of extremity. From a consumer point of view, we’re so much used to logos that we can’t recognize a brand without a visual representation of it.

A logo is a trademark or the symbol of recognition for any business or brand. While many businesses are good at making the impact with their logos, most aren’t that lucky or fortunate enough. A business owner must recognize that a logo is an ultimate source for developing better consumer grounds as it gives them a competitive edge in the market.

It might sound too good to be true, but there are many factors that revolve around a logo. Your logo isn’t there to surprise the art aficionados out there, it’s there to improve your marketing strategy and enhance your chances to appeal to your customers. You have to pour your business ideologies into the logo that is going to take the determined shape. Your professionalism just steps out from behind the curtains. If you need a professional logo for your business, I suggest you to contact GraphicSprings as they can help you design the best logo that will suit your business and product offerings.

engaging content

One of the strategies that you can implement when preparing a marketing strategy is content marketing. Many marketers are stuck on the phase of developing an editorial plan because they cannot come up with any topic that wouldn’t bore the readers to death.

This article gives you a way out of this situation.

What are the Boring Industries?

First things first, let’s define what boring industries are. Accounting, insurance, banking, and law almost certainly fall under this category. Plumbing, roofing, real estate and many others do as well.

In fact, most industries can be called boring because the content they can produce is not newsworthy. What are the interesting industries then? Eco-friendly shopping bags or hipster shoes? They’re not interesting, they’re trendy. CarbonClick is one site you can see list of sustainable and ethical fashion brands.

If you continue to describe industries as interesting and boring, think of crab fishing. It is an industry, where lots of bearded men sail the sea in gloomy weather and perform a series of boring and repetitive tasks to get some crabs out the water and sell them. Yet it has its own Discovery Channel documentary that millions of people enjoyed.

It is not about the industry itself. Rather, it is about your ability to show the most interesting things in the industry. If the oil industry could do it, as a case study in Forbes suggests, you can do it too.

HTTPS

You use the internet for everything, right? It is common knowledge. We all do that. Finding out potential competition? Do a Google search. Feeling the need to remodel your home? Google it. Want to buy a book you can’t get in real stores? Internet. Like I said, everything!

In the midst of your internet experience, you might have noticed something but chose to ignore it. If you have ever waited for your site to load, you might have looked at the URL bar and noticed that the sites you visit generally fall into two categories: one has an “HTTP” written on it, while some other site might have had an “HTTPS”.

At face value, these things would not matter. In fact, why would they even matter? You are browsing the internet for information, or for making a purchase, the HTTP and HTTPS are the least of your concerns, right? Well, kind of. These “protocols” are irrelevant, but they are important.

The HTTP and HTTPS protocols are important. They are related to website security. For regular folk, it can determine the authenticity of the site, and for site owners and digital marketers, having a correct (Spoiler Alert, it’s HTTPS) protocol can boost your traffic and sales considerably.

Today, I will be writing about the SEO advantages of using HTTPS. But before that, we have to begin at the basics.

Mobile phones have become a major search tool among consumers. Today, it’s common for customers to find out about a brand through ads while they’re browsing on their mobile device. If the ads are effective, the people viewing them are likely to convert as buyers. Indeed, mobile ads have great potential in giving your business a high return on investment.

With billions of smartphone owners, it also follows that we’ll be seeing widespread use of these devices. More and more people are relying on their mobile device to search for information, shop, or stream content. Thus, you might want to leverage the power of serving your company’s advertisements via mobile.

But first, you have to familiarize yourself with the different approaches in using mobile ads. With the right strategy in mobile advertising, you can tailor how, when, or where consumers will see your ads in their smartphones.

The featured infographic contains a lot of positive outlook for mobile advertising and should give you a good head start in planning your campaigns.

Domination of Mobile Ads

How to Successfully Integrate Direct and Digital Marketing

The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge.

The primary reason for this negligent behavior is not arrogance but rather misunderstanding.

Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success.

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you. Aside from marketing, you can also start using other platforms like ShippingTree to meet the needs and expectations of your customers.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

Be it any successful lead generation formula or an academic conference, a webinar is something which is one of the most buzzing digital trends of the contemporary era. But, all the perks of any webinar goes into vain when there’s no qualified audience available for it. So, if you are going to lead a webinar at any time soon then to ensure that there is a perfect audience for you is quite obligatory. In such a scenario, if you want to entice a remarkable section of people then social media could be one of the finest options!

Yes! You read it right. Social media is not just for communication and promotion. It can be even an integral approach to increase the webinar attendance.

Do you want to know how? Then, just read ahead:

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

The Top 4 Content Marketing Trends to Expect in 2019

The Top Secrets of Catchy Email Subject Lines Discussed

Why a Good Logo Design is the Holy Grail for Your Small Business?

How to Create Engaging Content in the “Boring” Industries

What are the Boring Industries?

The SEO Advantages of Using HTTPS

[Infographic] The Domination of Mobile Ads: Statistics and Trends

How to Set an E-Commerce SEO Strategy to Explode Your Sales