Online Marketing Archives - Page 16 of 22

5 Must-Dos to Prepare a Marketing Strategy

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market.

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure.

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy.

Analytics With NLP

What can you do to unlock hidden search engine optimization wins?

Let’s assume that you’re already doing everything else right: You’ve made your site fast and secure, developed a strong architecture, done the expected keyword research, engaged in strategic link building, and stayed on top of the latest algorithm updates. You are also diligent about smaller optimizations and emerging trends: You’ve embraced local SEO best-practices, started thinking about the impact of voice search, and ensured your website content and experience is mobile-first.

Marketing Strategies

In e-commerce, building your digital storefront is no longer the main challenge.

With today’s lineup of e-commerce platforms, plugins, and themes, anyone can set up an online shop without writing a single line of code.

However, just because you can create a fully functional online shopping experience, doesn’t mean you should expect to close your first sale on the same day.

After getting your online store up and running, the bulk of your time will be dedicated to bringing in potential customers. Quite frankly, this is a daunting challenge to those who are untrained in the landscape of online marketing.

If you never ran a successful online marketing campaign before, you’ve come to the right place. In this post, we will discuss the top 4 marketing strategies that online store owners can run on a budget.

Let’s begin.

Email Automation

As per a Statista report, 98.4% of email users in America check their email at least once daily while 34% check it ‘throughout the day.’

The realm of sales and marketing have experienced dynamic changes in the recent years, especially in the B2B segment. Emails are the best sales channel that can be used throughout the stages of a sales process. If effectively used, it can increase the number of prospects in your sales funnel. In this article, we will be talking about using email automation software for boosting your sales. Read More

How to Write Effective Email Subject Lines

Effective Email Subjective Line

Time to pull the rug from under you. Remember in the early 90s when Donald Trump said, “If everybody is doing one thing, it is probably a good idea to do the opposite.” It is hard to deny his logic when he is now a billionaire and a president, and it is hard to deny his idea when people have lost millions due to mortgage bubbles, the net bubble, and even the current bitcoin craze because they followed the crowd. Go online right now and you will find reams of advice on email marketing and email subject lines. The sole purpose of this article is to debunk what you are reading online and to offer some examples of companies who are “Nailing” the email subject line and getting consistent clicks and conversions.

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.

We now live in an era where most readers like yourself are lazy.

Pure simple fact.

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question.

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

With an increasing number of users, new features being added to the app and a new ad algorithm, Instagram has proved that it will be around for a long time. For business and personal brand, you definitely want to leverage on this and make a good use of the benefits Instagram has to offer.

Every successful business wants to build a unique brand and have an Instagram feed that captivates their audience attention. Especially a business account where you really need to employ every social media strategy you know to boost your brand. With the increasing competition between newbies and already established companies (that has a great marketing team including veteran website designers, digital marketing guru and all) you need to step up your game to keep up with the pace.

Even without having a competitor, as in you only have a personal account, you still want to look awesome online and have a stunning feed. Curating your Instagram feed like a pro is not limited to business accounts; you can also decide to give a nice aesthetic to your personal brand.

So what are the proven techniques to nice up your Instagram feed and have a reputable brand online? Continue reading as you are about to get first-hand info on effective tips to help your social media career.

Google AdWords is an interesting platform for digital marketers. There is a lot of emphasis placed upon targeting keywords and ‘playing the game’. We’re all looking for ways to rank that little bit higher in the auction and get the CPC (cost-per-click) down, whilst raising the CTR (click-through-rate).

The thing is, whilst it is important to try and win that coveted top spot in the auction, we get so wrapped up in the battle that we forget this important truth: Search engines don’t click, people do.

You may have noticed that I haven’t mentioned conversions yet – This is because the actual ads themselves aren’t what drives conversions. I’ve seen many Google AdWords campaigns with a ridiculously high CTR, but no conversions. That’s because there are 2 parts to the campaign:

The ad stage (this includes targeted keywords, ad copy, extensions and more), which wins the click and leads you onto…
The landing page stage, which is where people end up if your advert has sparked enough curiosity. If your landing page isn’t up to scratch, people won’t convert.

The important part to notice here is that in order to get the conversion, you obviously need to get people to click on your ad and get to that second stage. It all starts with a click.

It’s no secret that a trusting relationship is a key part of any sales process. Building rapport is a great way to show your prospects that you’re knowledgeable about your product or service without coming off as a pushy salesperson.

The problem most salespeople take with building a relationship, however, is that they wait until they are actually talking to the prospect to do it. They are missing crucial opportunities to build a relationship with their prospects digitally before they ever talk to them.

Before social media, it was nearly impossible to build a relationship with someone without taking out personal ads. Potential clients could be aware of a company name, but the actual people working for that company would be relatively unknown to them.

This would mean no matter how well known your product or service was to a prospect, you would still have to build rapport with them from scratch. Nothing is initially wrong with this, but it can be time consuming and disingenuous. You can only talk about the weather and music for so long before it gets tedious.

With the creation of LinkedIn and advanced targeting, there are more ways than ever to reach the right kind of prospects without having to spend an overboard amount of money on advertising.

I have used these techniques personally and it has generated qualified leads and sales not only for myself but also for the clients that I work with. While this isn’t a complete list of what I do to leverage LinkedIn, this in-depth analysis should give you a valid foundation for securing leads and sales on the platform.

How Analytics With NLP Can Help Unlock SEO Wins

What can you do to unlock hidden search engine optimization wins?

4 Marketing Strategies that Every Online Store Owner Needs to Know

How to Boost Sales Using Email Automation

How to Write Effective Email Subject Lines

The Latest Google Rebranding Initiative Discussed

Forget Search Engine Optimization – Here’s Why You Need to Focus on Emotional Engine Optimization