SEO Archives - Page 19 of 33

Digital DIY: Which Website Builder is Really the Best for SEO?

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set.

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO).

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration.

There is no denying the fact that it has become incredibly difficult to rank websites these days. Competition is fierce with hundreds of businesses competing for the same keywords. Not to mention the specifics of Google’s core search engine algorithm which has always been a closely guarded secret.

Still, there are some best practices in SEO (Search Engine Optimization) that we can all look into that have been proven to help websites obtain first-page rankings.

The amount of time this could take depends on your starting point, but if you continuously work on improvements, you will get you to that coveted first-page spot. So, here are some of the search engine optimization techniques which pro SEO experts use to boost website rankings.

Push Notification Technology

According to Statista, by 2019, the number of smartphone users will be more than 5 billion. With mobile internet usage exceeding that of desktop, app owners and businesses should focus on mobile push notifications.

What are Mobile Push Notifications?

Push notifications are one of the most effective tools to deliver actionable, personalized, timely and relevant content. For all intents and purposes, they are profoundly disruptive.

Should digital marketers use mobile push notification services in 2018? Yes!

Push notifications can boost app engagement by 88%. Let me run some more numbers for you.

Guide to Link Building

During a March Q&A Session with WebPromo Expert, Andrey Lipattsev—a Search Quality Senior Strategist at Google—revealed Google’s top three ranking factors: links, content, and RankBrain. Marketers have since begun to improve their link building efforts and backlink strategies, thanks to companies like the rank way.

Some websites, as expected, went the way of the black hat. They scored higher rankings by manipulating the number of links leading to their page. A later update—codenamed Google Penguin—managed to successfully weed out those employing link schemes and similar black-hat SEO tactics and de-rank them.

With those issues addressed, the focus shifted entirely to link quality, not quantity.

UX Examining Tools

Being a UX designer, it might seem that keeping your visitors busy is a harder task to accomplish. Even after a huge contribution by UX designers, users are demanding more from the interfaces they encounter. To overcome this big problem, designers are endeavoring to satisfy the users who are looking forward to having an exceptional user experience.

To improve the web designing workflow, we have picked together a list of amazing UX examining tools that are helpful in evaluating the user experience of websites. You can try these tools as your ideal website optimization weapon to get outstanding evaluation results. All these tools are poised to bring a revolution and projected to be used for many more years to come. Read More

How Great UX = Great SEO

Great UX = Great SEO

If you’ve worked at all on your site’s SEO at any point in the last ten years or so, you’re probably already aware that search engine optimization is always changing. The things that make for great SEO today could be completely worthless efforts tomorrow.

But recently, there’s one trend that can be considered as the most consistent of all – search engines are determining more and more that the sites providing the best user experience should be the ones that rank the highest in search results.

Consider these SEO signals (both good and bad) that prove how important great UX is.

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

Increase Your Websites' Trust

When business owners are building their company’s real-life reputation, the first thing they look to achieve is signals of trust. However, many don’t treat their company’s website the same way and wonder why they are struggling to convert website visitors into clients. That’s where trust signals play a vital role in how well your website performs. It’s the little things that showcase the fact that you’re worth someone’s time.

What do you look for in a company whose services you’re enquiring about? The highest on people’s list are the obvious things like, where are they based? Do they offer the service I want? And finally, can I trust them to deliver that service? But, how can you portray your trustworthiness on your website? There are many ways, although, a few of them are much more intuitive and easier to implement than others. Online marketers recommend accreditations, testimonials, case studies, awards and press coverage as an important part of website design. Read More

10 Weird Actionable Facts You Still Don’t Know about Content Marketing

You can be involved in the website business and maintenance for decades and still not know all the secrets about content marketing. Trends change on daily basis and so do the preferences of the audience. Since content marketing captures most of the attention in the digital world, keeping pace with the facts and findings is essential to a robust content marketing strategy.

But, it isn’t enough to just use content as a strategy for your site. The effectiveness of your content will depend on many factors, some of which you probably aren’t aware just yet. There are many other things than keywords and quality research when it comes to content and it is about time that marketers learn this.

Many of them write content based on a single guide they’ll read and expect the best outcome – if you don’t focus on every little detail, this cannot happen’’ – explains Hope Richardson, a content expert at Aussiewritings.com.

To help you gather the information you need to improve your content strategy, we present you with 10 weird and little-known facts you probably don’t know about content marketing.

Digital DIY: Which Website Builder is Really the Best for SEO?

[Infographic] 7 Emails to Entice Your Customers

How Push Notification Technology is an Effective Tool for Your Mobile Marketing Campaign

What are Mobile Push Notifications?

An Advanced Guide to Link Building – 7 Must-Have Strategies

10 Fantastic UX Examining Tools That Improve Your Website Design

How Great UX = Great SEO

5 Ways to Intuitively Increase Your Websites’ Trust