SEO Archives - Page 20 of 33

How to Get Your Inbound Marketing On Point?

Inbound marketing is the art of attracting customers through alternative methods, such as great content or impeccable branding. It is a proven way of generating leads and sales, and often times, it can be less expensive than traditional marketing techniques.

When compared to outbound marketing, it is the less aggressive approach. It is all about earning a customer’s trust and attention, not buying it. Meaning that you can gain new leads and loyalty in a much more organic way. In today’s world where the Millennial and Gen Z crowd has become desensitized to advertising, finding new measures to capture your target audience is the key.

But getting your inbound marketing right takes research, insight and a good understanding of your customer – as well as a deep knowledge of the market you’re in. Creating useful and compelling content is at the heart of it all, and companies will need to redirect investment and focus on making their brand shine if they want to stand out against the competition.

Here is a guide on how to nail your inbound marketing campaigns.

Reduce the Bounce Rate of a Website

Image Courtesy – theafh.net

How does it feel when after putting considerable efforts on creating a solid digital marketing strategy, your website still gets just enough conversions? It simply means that there is something missing from your end and needs immediate attention. However, there’s one metric that can help you understand this issue in a better manner – Bounce Rate.

Bounce rate is the number of users visiting your website but leaving instantly without making any call for action. They are genuine people who are interested in what you are offering, but somehow, disappointed when they visited your website. A high bounce rate means you need to fix the problem on an immediate basis.

Once you’ve found a way to attract people to your website, how do you get them to stay and browse through your products, services, and offerings? The best way that such things can be measured is by having a decreased bounce rate.

Here then are 10 most innovative tips to help you in reducing the bounce rate of your site and convert more visitors.

Despite the expansive growth of other marketing platforms, website metrics remain an integral indicator of how respective campaigns are performing.

As such, it is important for marketers to have a clear grasp of the data collected and an understanding of how that translates to existing campaigns.

This article is designed to provide a starting point for marketers to glean what different metrics mean, how it applies to their campaigns, and how to identify which ones truly matter. Read More

[Infographic] Online Marketing Trends to Keep an Eye On in 2018

Watching online marketing trends year in and year out has become some sort of a ritual for anyone in the industry. Unlike most rituals, however, keeping an eye on online marketing trends has become indispensable for digital marketers everywhere. After all, these trends do help shape their overall online marketing strategy.

By their very nature, trends supposedly don’t last. Some trends in the digital marketing niche, however, last longer than others. Some trends have even stayed on for years, and are bound to remain relevant for the foreseeable future. Let’s take a look at the infographic below to see some of the online marketing trends for 2018 that may or may not stick around for a long time.

7 Important KPIs to Monitor in Google Analytics

Google Analytics

Back in the day when I was new to the Google Analytics, I would often stare at reports for hours not knowing what to do.

Until I came to know about KPIs…

Google Analytics has various metrics & dimensions, so it’s very easy for anyone (new) to get lost in a sea of reports.

But once you define your business KPIs, you now have a clear goal & know which report to look at.

Monitoring the right metrics will help you save time & most importantly, achieve your business goals.

In this article, we’ll be looking at some of the important KPIs you can start monitoring in Google Analytics.

These metrics can help you answer questions like

1. Which channel is giving me more returns?

2. Are visitors engaging with my content?

3. What time does the user take to convert once he visits my website? & more.

But before that, let’s understand KPIs.

Content Marketing

Content marketing is the art of using valuable information to promote your brand, and this information has to have relevance and be useful to a good percentage of your site users. There is one way you can provide useful details to your visitors so that they keep coming back for more and that is by providing educational content on your website.

Educational content marketing is where you not only focus on selling or promoting your brand but rather on educating your site visitors’ about important subjects within your niche.

With educational content, your purpose is concentrated more on educating your visitors rather than just promoting your brand on every post. The visitor wields the power to buy, and instead of forcing a sale on them, why not draw their attention to important issues about your niche and drive engaging discussions with them?

So, instead of selling, why not teach?

That is what educational content seeks to do; teaching your visitors so they can become better buyers. In teaching your online visitors about topics related to your niche, you tend to reach a wider audience, because many online visitors come to your site looking for vital information that will enable them to make informative decisions.

So, in providing educational content, you are helping your visitors to solve some of their problems, provided you publish top-quality educational content to achieve that goal.

Influencer Marketing

Influencer marketing is the most effective and popular type of marketing preferred by online marketers across the globe. In 2017, 86% of marketers used this form of marketing and out of them, 92% of marketers reported that this form of marketing has been highly effective for them.

Because of this, 63% of companies have reported an increase in their budgets for influencer marketing. This implies that brands understand the significance of influencer marketing. It is arguably the best way to gain and retain customers.

On the other hand, when we talk about pay per cost (PPC) advertising, the traffic converts 50% more than organic traffic. Also, it is easy to measure, monitor, tweak and track PPC campaigns. When businesses want to see campaign results as soon as possible, then it is best to go with PPC advertising. It is the fastest method to run a campaign and get results almost immediately.

There are a number of ways to generate traffic, but PPC and influencer marketing have grown as the most popular ones. Each of these forms of marketing have their own pros and cons. But in general, influencer marketing is possibly the best way to go for. This post will show you why and how influencer marketing is better than PPC campaigns.

Have you ever searched for a specific type of business on your smartphone when you’re out with your family or friends? With growing mobile usage, the chances are that you’ve!

In fact, to be more accurate, you have conducted a hyperlocal search.

Hyperlocal SEO is crucial for any business be it online or offline. You simply can’t ignore it while setting up your business at a specific location or choosing your local target audience.

With Google’s Pigeon update, the focus has moved to hyperlocal search by reducing the search radius for local queries. Hyperlocal SEO helps local businesses rank higher in search results and improve the number of loyal local customers.

Therefore, with the recent updates in Google Algorithm and fast-changing trends in SEO, we cannot ignore the importance of hyperlocal SEO.

Let us understand in detail what exactly hyperlocal SEO means and how you can gain local customers by teaming it up with micro-moments.

Scale Email Outreach

One of the most powerful and often underused tools that we have at our disposal is mail merge. Let’s face it, people rarely respond to emails which appear to be part of a mass mailing list, and we all love emails which are personally crafted for us.

Although it might seem to be a tedious process, you’ll be surprised at the results that follow once you put in the effort in the beginning.

In this guide, I’ll break down mail merge and show you how to scale your email outreach campaign.

SEO Client

You’ve started a brand new digital marketing agency and you’re hungry to land your first SEO client. Congratulations, truly.

At this point, you’ve likely been doing killer SEO on your own for awhile, either in an agency setting, as a freelancer, or through an in-house position. You have a great skill set that is valuable for many businesses and you’re confident that you can deliver some results for them.

However…

Owning and operating a new agency isn’t as simple as having technical skills. If you focus solely on your technical prowess or what the service offerings of your agency are, you’re dooming yourself to failure.

Let me tell you a quick story.

A little less than a year ago I started my own lead generation agency. As many of you can relate, I had spent the last 3 years working on inbound campaigns and optimizing the sites of many clients in various different industries. I foolishly believed that my skill set would be all I needed to grow my revenue to 1+ million in the first year.

7 Important KPIs to Monitor in Google Analytics

Why Educational Content Marketing is So Powerful

How Influencer Marketing is Better Than PPC Campaigns

How to Optimize Micro Moments in Hyperlocal SEO

Growth Hacking Outreach – How to Growth Hack and Scale Email Outreach Using Mail Merge

3 Important Steps New Agency Owners Can Take to Land Their First SEO Client