SEO Archives - Page 28 of 33

5 Google Analytics Mistakes You Are Still Making In 2017

If you have an online business, Google Analytics is one of the tools you can’t live without. The tool has evolved over the years and gives you comprehensive data for monitoring user behavior.

According to SearchEngineLand, more than 28% of the world’s websites use Google Analytics.

While you might be using this tool for a long time now, it’s likely that you aren’t making the most of it.

After working with a lot of growing businesses at Marketing Masala, I have realized that most business owners/marketers make similar sort of mistakes while using Google Analytics.

Let’s analyze these mistakes and see how we can extract the most juice out of Google Analytics.

#1 Counting Internal Traffic And Goals

Most firms forget to block their own internal traffic. If you are running a website/app, there’s a huge possibility that your development and marketing team will check your platform multiple times a day (and even test the goals that you set).

This leads to miscalculated data which you cannot rely on.

Are you stopping yourself from succeeding because you’ve stepped into a comfort zone? There are 6 things that you should try doing at this moment to step outside that comfort zone and to be truly successful. Applicable for Internet Entrepreneurs.

Sameer Panjwani, founder of Mondovo.com, shares 6 areas in which we all fall into the trap of complacency and consequently don’t take the necessary step forward.

Here are the 6 points covered:

1) Procrastination/No Planning
2) One Skill Away
3) Speaking to Customers Personally
4) Building Relationships / Networking
5) Sharing Knowledge / Insights / Experience
6) Have Guts to Introspect on your Failures

Watch the video to know more.

Coming up with great SEO Proposal Templates & Sales Pitch Decks isn’t an easy task. It demands considerable time and effort to put one together.

SEO Proposals/Sales Pitch Decks must capture the needs of your prospects and address their pain points in a clear and cohesive manner.

To help you with this onerous task, we scoured the web and found the best SEO Proposal Templates & Sales Pitch Decks that you can use to convert more clients. We have compiled the list of the Top 10 SEO Proposal Templates we could find online and linked to all of them out here. At the end of this post, you’ll also find a summary outlining the best points that you can take from each of the suggested templates to possibly come up with a unique proposal of your own.

Is Page A out-ranking Page B for the same desired target term? If so, then you’re dealing with keyword cannibalization.

Out here, Sameer Panjwani talks about the 3 things you could do in dealing with keyword cannibalization issues. He also talks in brief about how you could go about “Page-Keyword Mapping” to prevent keyword cannibalization in the future.

The Big Debate! Should you or shouldn’t you bother with a blog, especially if you’re a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time?

During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question.

There is definitely a “smarter way” to approach marketing for your local business. Learn about the approach and strategy you should follow if you’re a local business yourself or if you work with a lot of local business clients.

We should always be smart about our time, resources and money and not necessarily do what everyone else is doing!

Are you looking to start a business venture online? If so, then this is the first video you should watch before you embark on your entrepreneurial business journey online. It’s also vital that you know your worth so you can thrive through uncertainties.

Sameer Panjwani, founder of Mondovo.com, covers 5 masterful tips that will help improve your chances of running a successful business online.

There are so many people who start a business online everyday and yet only so few truly succeed. Learn from the quick and practical tips that Sameer shares. The video serves as a reminder to the common sense things that so many of us forget when we get too caught up with our idea.

Be smart, play smart! Don’t make the mistakes so many others have already made with their online businesses.

We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?

Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.

Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.

If you have any follow up questions, do post them in the comments section below.

What is the best way to format your URLs when creating new pages on your site? Is there a best practice? Yes there are definitely a few things you should keep in mind for the ideal URL structure. Sameer Panjwani covers all the pointers you should consider when structuring your URLs. There are so dos’ and donts’, if you follow them, your site will be better prepared for SEO.

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging.

Google has launched a Google Guarantee program targeted towards local businesses in the Home Services segment. This affects local businesses that offer services where they need to enter the customer’s home to render the service offering. Examples of such businesses being, plumbers, locksmiths, handymen, etc.

While this program is currently in beta and applicable only to a few cities, It’s important to be aware about how this program works since it’s something that could roll out to more verticals and locations in the future. The impact it would have on local businesses would be phenomenal.

The criteria seems to be quite strict to get accepted but once you’re in, you’re bound to get a lot more leads than anyone else who’d just be doing the regular Google Ads.

This Google Guarantee program for Home Service Businesses is still being tested out at this stage and from the signs of it so far, it seems like they’re currently looking to expand to other locations. So do keep a watch out, especially if you run a local business or manage such clients in any of the selected cities.

If you liked the video, do consider subscribing to our channel.

5 Google Analytics Mistakes You Are Still Making In 2017

No Guts, No Glory. Step Outside Your Comfort Zone for True Business Success

10 Sample SEO Proposal Templates & SEO Sales Pitch Decks That Convert!

How do you deal with Keyword Cannibalization?

Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

What it takes to be a Successful Online Entrepreneur: 5 Masterful Tips

How do you generate Quality Email Leads from your Blog?

Ideal URL Structure for SEO – Best Practices: Dos’ & Donts’

Rapid Fire #4: Making Money by Blogging; Future of Blogging; Standing out from the Crowd

How the Google Guarantee Program Works for Local Businesses